Peter Jefferson's Email

I am a brand marketer who specialises in leveraging the opportunities of the connected world and divergent media channels to drive business/customer value and measurable ROI. I have comprehensive experience in: Brand strategy Offline and digital communication strategy and execution - including TV and media channel planning, print, radio, video, outdoor, newsletters, e-newsletters, digital content, eDM, DM, POS, sales collateral, campaign page development, mobile, social media and research design and implementation. Website development Acquisition, retention and CRM B2B & B2C Campaign performance analytics and ROI tracking Responsible for strategic relationships across all stakeholder levels and disciplines on key clients Managed a diverse range of clients, including brands such as: ANZ Esanda GE Capital Federation University Network Health Victoria Society of St Vincent de Paul Saab/Hummer GM Holden Isuzu Trucks Infiniti Cars National Australia Bank Australian Reinforcement Company (ARC) Australia Post Sensis Melbourne City Mission 14 years experience at leading communications agencies: CUBED Communications, Sputnik Agency (digital agency), The Reality Group, Leap Agency (formerly Bristow and Prentice), GPY&R, Publicis Mojo and RGS!.

Marketing and Brand Strategist @ Aspire is a values-based consulting firm. We deliver tailored, practical and enduring solutions that have a positive impact on clients' businesses and their people. Using a whole of business approach, our consultants take the time to understand the needs of our clients and work closely with them to create the necessary frameworks and business strategies to succeed. We provide solutions across all key business functions including finance, systems & administration, human capital, marketing, IT systems & infrastructure and planning & performance. From August 2014 to Present (1 year 3 months) Melbourne, AustraliaHead of Client Services @ CUBED Communications is an agency focused on maximising results for clients. Our unique and demonstrable approach to delivering results is through a combination of improving Data understanding, Targeting capability and Creative ideas. The exponential effect of all these improvements increases results, potentially to the power of 3. Hence CUBED. Our formula for success is: DATA x TARGETING x CREATIVE = RESULTS We follow a proven formula in addressing the business problems of our clients. This is based on a thorough understanding of all the information available, so that we can fine tune our targeting and the relevance of our communication - and, ultimately, improve results. In summary, the process assures we deliver the right message through the right medium to the right audience – at the right time. Our mantra is: DON’T COUNT THE CONSUMERS YOU REACH, REACH THE CONSUMERS WHO COUNT. From July 2012 to August 2014 (2 years 2 months) Senior Account Director @ Sputnik Agency is a creative communications agency. We work in the space where brands, social behaviours and divergent media technologies intersect, creating new, better ways to communicate and help brands innovate and grow. I was a Senior Account Director who led a team of five fully integrated marketing team members. I have a strong direct and digital marketing focus while managing a wide variety of clients including: GE Capital – including B2C brand GE Money, and B2B brand GE Capital GM Premium Brands – Saab and Hummer ARC – Australian Reinforcing Company Society of St. Vincent de Paul Australian Super Key achievements: Agency lead for key clients. Managed and met both agency and client KPIs and budgets. Responsible for strategic recommendations and execution of multiple through-the-line communications (DM, EDM, print media, digital and social media, OOH, radio, TVC). Developed multiple websites for key clients. Grew GE business in 2010 to be the fastest growing and largest account in agency. Strategic lead for Saab and Hummer CRM programs and direct marketing strategy and execution. Managed CRM database, utilised to develop data driven strategy. Managed all acquisition campaigns, including strategic recommendation of testing, reporting and refining. Managed all performance targets – including enquiry, leads, and brochure and test drive requests. Liaised with head office and dealers to manage website, microsites and assets. Successfully manage a team of five staff members including recruiting, delegation of tasks, reviewing performance and establishing key reporting areas. From February 2008 to June 2012 (4 years 5 months) Melbourne Area, AustraliaAccount Director @ Manage and grew relationships with key clients including GM Holden, City of Wodonga, DaimlerChrysler and Metricon Homes. Managed GM Holden’s CRM program – Holden Card, which through testing and data driven strategies, grew results by over 300%. Develop and implement communications strategies and brand activities. From January 2005 to November 2007 (2 years 11 months) Melbourne Area, AustraliaSenior Communications Manager @ Developed and implemented communications strategy for National Australia Bank. Managed all facets of marketing communications – inc. TVC, DM, Digital, POS, print and OOH. Agency lead for launching a major new credit card product to market, from product brief to execution. From January 2004 to September 2004 (9 months) Melbourne Area, AustraliaAccount Manager @ Managed day-to-day integrated marketing activities for Australia Post, Sensis and Telstra. Key achievement - ADMA Bronze Effectiveness Award, Australia Post From September 2003 to January 2004 (5 months) Melbourne Area, AustraliaAccount Manager @ Managed day-to-day marketing communications activities for Pulse Energy and Pacific Internet. From September 2001 to April 2002 (8 months) Melbourne Area, AustraliaAccount Manager @ Managed day-to-day marketing communications activities for Isuzu Trucks and CPA Australia. Key Achievements - Managed national launch of three new truck models to market, including DM, TV, POS, dealer communications. Developed database and managed strategic test drive program. From November 1998 to August 2001 (2 years 10 months) Melbourne Area, Australia

Bachelor of Business (Marketing)/Bachelor of Business (Management), Marketing/Business Management @ Monash University From 1994 to 1998 Bachelor of Commerce (B.Com.), Marketing @ The University of British Columbia From 1997 to 1997 Peter Jefferson is skilled in: Integrated Marketing, Digital Marketing, Direct Marketing, Direct Mail, Advertising, Account Management, Creative Direction, Marketing Strategy, Marketing Communications, Digital Strategy, Social Media, New Business Development, E-commerce, Mobile Marketing, Online Advertising, Brand Management, Concept Development, Online Marketing, Marketing Management, Strategy, Relationship Marketing, Brand Development, Creative Strategy, Analytics, B2B, Digital Media, Corporate Communications, CRM, Strategic Communications, Email Marketing, Marketing, Social Media Marketing, Leadership