Peter Friis's Email

Specialties: Product management, viral marketing, e-commerce, business development (licensing, third party negotiation & integration), product development lifecycle (from requirements to QA & deployment) branding and consumer packaging.

CEO & Co-Founder @ Every day Americans take 225 million showers. ESSIO can make each one a more enjoyable experience. From July 2011 to Present (4 years 4 months) Santa Monica, CAPartner @ Phyllis Street Consulting is a research consulting firm specializing in digital distribution and the companies that are powering the transition towards an all digital world. From June 2012 to April 2013 (11 months) Santa Monica, CAMarketing & New Product Development @ Primary responsibility was to drive awareness and adoption of growing digital video business for Amazon. The role involved deal evaluation and strategic negotiation, as well as rigorous financial modeling and ROI analyses, across multiple marketing channels including affiliate, mobile, social media, SEM, email/newsletter and partner marketing. • Identified and negotiated strategic partnerships to increase marketing, awareness and distribution of Amazon’s digital video service and develop strategic plan for growth of emerging platform • Managed existing partnerships with consumer electronic vendors and major motion picture studios in developing new product offerings and launching key marketing initiatives • Oversaw all off-channel, 3rd party marketing initiatives including display advertising, sponsored links and affiliate marketing • Responsible for financial evaluation and rigorous analysis of critical business levers to determine correct path of action to balance growth with profitability From May 2008 to July 2011 (3 years 3 months)

MBA, Entrepreneurship @ UCLA Anderson School of Management From 2011 to 2013 BA, English, Philosophy @ Brown University From 2002 to 2006 Phillips Exeter Academy From 1998 to 2002 Peter Friis is skilled in: E-commerce, Entrepreneurship, Product Management, Strategy, Product Development, SEM, Product Marketing, Email Marketing, Online Advertising, Digital Media, Online Marketing, Marketing, Competitive Analysis, Social Media, Mobile Devices, Business Planning, SEO, Affiliate Marketing, Viral Marketing, Integration, Negotiation, Product Launch, SaaS, Business Development, Spa, PPC, Requirements Analysis, Licensing, Packaging, Mobile Marketing, Leadership