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Pete McCarthy

Platforms Director - EMEA @ AOL Platforms

Platforms Director - EMEA at AOL ONE

London, United Kingdom

Ranked #1,173 out of 23,460 for Platforms Director - EMEA in United States

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Pete McCarthy's Email Addresses & Phone Numbers

Pete McCarthy's Work Experience

AOL Platforms

Platforms Director - EMEA

April 2015 to Present

London, United Kingdom

Adap.tv (Acquired by AOL)

Account Director - EMEA

December 2011 to April 2015

WebMD

Account Supervisor, Consumer Markets / Video Operations

September 2008 to December 2011

Pete McCarthy's Education

State University of New York at Albany

B.S. Marketing & Management

2002 to 2006

Pete McCarthy's Professional Skills Radar Chart

Based on our findings, Pete McCarthy is ...

Welcoming
Inspirational
Communicator

What's on Pete McCarthy's mind?

Based on our findings, Pete McCarthy is ...

50% Left Brained
50% Right Brained

Pete McCarthy's Estimated Salary Range

About Pete McCarthy's Current Company

AOL Platforms

Frequently Asked Questions about Pete McCarthy

What company does Pete McCarthy work for?

Pete McCarthy works for AOL Platforms


What is Pete McCarthy's role at AOL Platforms?

Pete McCarthy is Platforms Director - EMEA


What is Pete McCarthy's personal email address?

Pete McCarthy's personal email address is p****[email protected]


What is Pete McCarthy's business email address?

Pete McCarthy's business email addresses are not available


What is Pete McCarthy's Phone Number?

Pete McCarthy's phone +44 ** **** *361


What industry does Pete McCarthy work in?

Pete McCarthy works in the Marketing and Advertising industry.


About Pete McCarthy

📖 Summary

International advertising technology Business Development and Account Management leader with 9 years of experience in media agency, start-up and established organizations, including 7 years in programmatic technology platforms. Proven effectiveness in planning and executing initiatives with high impact on revenue, strategic objectives and operational excellence. My current role at AOL ONE - Video (formerly Adap.tv) is to drive further adoption of ONE programmatic video platform across EMEA ATD's & agencies. Serving as Platforms Director for the AOL ONE tech stack, I consult and provide clarity on comprehensive solutions for marketers to deploy in activating and managing our enterprise video platform technology. Specialties: Online Video Technology, Data & Analytics, Cross-Channel Media and Strategic/Brand Planning, Online/Interactive Marketing Management. Cross-Device, Linear TV, Online Attribution, Mobile, Account Management, DSP, SSP, DMP, RTBPlatforms Director - EMEA @ From April 2015 to Present (9 months) London, United KingdomAccount Director - EMEA @ Focusing on promoting and selling the Adap.TV Technology Platform to Global Trading Desks & Agencies. *Relocated from the US to London to help drive our programmatic business across the European trading desk marketplace From December 2011 to April 2015 (3 years 5 months) Account Supervisor, Consumer Markets / Video Operations @ Lead and managed a team of 12 CPG Account Managers. Client Accounts: j3 (J&J), Zenith, Haworth (Target), Starcom (Kraft, Kellogg's) Worked closely with the yield optimization team to help global programmatic and channel revenue for WebMD's digital properties in video, mobile and display. Drove efforts to develop our 1st-party audience development, ad tech stack, and yield monetization. From September 2008 to December 2011 (3 years 4 months) Sr. Digital Media Planner @ Client Accounts: Energizer Holdings (Energizer, Schick, Playtex); Colgate-Palmolive From April 2006 to September 2008 (2 years 6 months) Digital Ad Sales Intern @ From May 2005 to September 2005 (5 months) Greater New York City AreaB.S., Marketing & Management @ State University of New York at Albany From 2002 to 2006 Pete McCarthy is skilled in: Mobile Marketing, Digital Media, comScore, Mobile Advertising, Media Planning, DoubleClick, Account Management, Digital Strategy, Media Buying, Rich Media, Ad Serving, Analytics, Ad Networks, Web Video, Digital Marketing


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In a nutshell

Pete McCarthy's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Pete McCarthy's Willingness to Change Jobs

Unlikely

Likely

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Pete McCarthy's Social Media Links

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