Platforms Director - EMEA at AOL ONE
London, United Kingdom
Platforms Director - EMEA
April 2015 to Present
London, United Kingdom
Adap.tv (Acquired by AOL)
Account Director - EMEA
December 2011 to April 2015
Account Supervisor, Consumer Markets / Video Operations
September 2008 to December 2011
Sr. Digital Media Planner
April 2006 to September 2008
Digital Ad Sales Intern
May 2005 to September 2005
Greater New York City Area
What company does Pete McCarthy work for?
Pete McCarthy works for AOL Platforms
What is Pete McCarthy's role at AOL Platforms?
Pete McCarthy is Platforms Director - EMEA
What industry does Pete McCarthy work in?
Pete McCarthy works in the Marketing and Advertising industry.
International advertising technology Business Development and Account Management leader with 9 years of experience in media agency, start-up and established organizations, including 7 years in programmatic technology platforms. Proven effectiveness in planning and executing initiatives with high impact on revenue, strategic objectives and operational excellence. My current role at AOL ONE - Video (formerly Adap.tv) is to drive further adoption of ONE programmatic video platform across EMEA ATD's & agencies. Serving as Platforms Director for the AOL ONE tech stack, I consult and provide clarity on comprehensive solutions for marketers to deploy in activating and managing our enterprise video platform technology. Specialties: Online Video Technology, Data & Analytics, Cross-Channel Media and Strategic/Brand Planning, Online/Interactive Marketing Management. Cross-Device, Linear TV, Online Attribution, Mobile, Account Management, DSP, SSP, DMP, RTBPlatforms Director - EMEA @ From April 2015 to Present (9 months) London, United KingdomAccount Director - EMEA @ Focusing on promoting and selling the Adap.TV Technology Platform to Global Trading Desks & Agencies. *Relocated from the US to London to help drive our programmatic business across the European trading desk marketplace From December 2011 to April 2015 (3 years 5 months) Account Supervisor, Consumer Markets / Video Operations @ Lead and managed a team of 12 CPG Account Managers. Client Accounts: j3 (J&J), Zenith, Haworth (Target), Starcom (Kraft, Kellogg's) Worked closely with the yield optimization team to help global programmatic and channel revenue for WebMD's digital properties in video, mobile and display. Drove efforts to develop our 1st-party audience development, ad tech stack, and yield monetization. From September 2008 to December 2011 (3 years 4 months) Sr. Digital Media Planner @ Client Accounts: Energizer Holdings (Energizer, Schick, Playtex); Colgate-Palmolive From April 2006 to September 2008 (2 years 6 months) Digital Ad Sales Intern @ From May 2005 to September 2005 (5 months) Greater New York City AreaB.S., Marketing & Management @ State University of New York at Albany From 2002 to 2006 Pete McCarthy is skilled in: Mobile Marketing, Digital Media, comScore, Mobile Advertising, Media Planning, DoubleClick, Account Management, Digital Strategy, Media Buying, Rich Media, Ad Serving, Analytics, Ad Networks, Web Video, Digital Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 1 month(s)
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