Career developed in leading companies like TOYOTA ,PFIZER and RHODIA, with a proven track record of successive promotions and responsibilities. Postgraduate and undergraduate degrees in Administration from Getulio Vargas Foundation - FGV. Experience in structuring and developing Marketing, Corporate Communication/ Branding, and Business Development areas. Ability in selecting and developing people, creating a results-driven, team-oriented environment. Led teams of up to 8 Managers and 65 people. Expertise in coordinating international markets. Launched products simultaneously in several countries. Headed Marketing and Technical areas of a Business Unit comprising 8 countries in Latin America. Experience in drawing up Strategic Operating Plans and Yearly Marketing Plans, establishing objectives of sales, product mix, profitability, and competitive position. President of FGV - Getulio Vargas Foundation Alumni Association Marketing Committee (2014 - 2015); President of WTC Business Club Corporate Communication Committee (2010-2012); Chairperson of Amcham/American Chamber of Commerce Marketing Committee (2002-2004). Guest speaker on Marketing and Communications at events and seminars held by organizations such as Insper, Reputation Institute, Sanofi Soul Marketing Forum, CILIC – International Congress for Communication Leaders, Marcus Evans, International Business Communications/ Informa Group, IQPC/International Quality and Productivity Center, among others. Awarded by organizations such as Aberje – Brazilian Association of Corporate Communication, Abracomp – Brazilian Association of Marketing and Advertising Columnnists, Abemd – Brazilian Association of Direct Marketing. Proven ability to plan and manage at both strategic and hands on levels. Flexibility and quick adaptation. Worked successfully with diversified company cultures and markets. Certificates of Proficiency in English issued by the Universities of Cambridge (England) and Michigan (USA).

Managing Partner @ From May 2014 to Present (1 year 8 months) São Paulo Area, BrazilPresident, Marketing Committee. Director and Council Member @ From January 2014 to June 2015 (1 year 6 months) Marketing Manager (2010-2014, Corporate Communication Manager (2007/10), Marketing Mgr (2004/07) @ Positions held: Marketing Manager (2010-2014) Manager, Corporate Communication – Mercosur (2007-2010) Manager, Marketing – Mercosur (2004-2007) Defined and developed the Marketing organization, aligned with company´s growth plans in Brazil. Structured Marketing Planning, Communication by Product Line, Media, Retail, Events, and Budget Control areas. Marketing organization evolved from 3 professionals in 2004 to 18 currently. Structured and led the Corporate Communication/Branding area, developing and implementing action plan based on Toyota best practices worldwide and leading companies in Brazil. Developed and implemented branding campaigns such as the celebration of Toyota’s 50 years in Brazil. The campaign received the regional gold award from Aberje (Brazilian Association of Corporate Communication). Defined the communication positioning and promotional budget for the entire product line, coordinating advertising, promotion, and events agencies. Marketing support contributed for Toyota sales growth from 51,000 vehicles in 2004 to 117,000 in 2012. Led the joint Brazil/Argentina development of advertising campaigns and product launches such as Corolla Fielder, New Hilux, New SW4 e New Corolla. Contributed to the sales goals achievement, optimizing resources allocation and minimizing promotional production costs. Planned and coordinated the implementation of large-sized events such as São Paulo Motor Show (5 editions, from 2004 to 2012), Buenos Aires Motor Show (2005), Formula 1, Event celebrating 50 years of Toyota in Brazil (2008), Ground breaking ceremony of new Sorocaba/SP plant (2010), and the ceremonies of Plant Openning and Line-Off of the new plant (2012). Contributed to Corporate Governance and risk mitigation, developing jointly with Internal Auditing, and KPMG, the flows, control processes, and duties segregation in Marketing area in compliance with Sarbanes Oxley level 1. From March 2004 to May 2014 (10 years 3 months) Director, Marketing & Promotion @ Organized an unprecedented event in the editorial industry, as part of the strategy to create awareness for the Pearson brand and revitalize the company’s image among its clients and distributors: • Largest private event in the education field in Brazil – 3,500 participants – 210 presentations/over 100 speakers – opened by the State Secretary of Education – held simultaneously in São Paulo, Rio de Janeiro and Recife. • Negotiated and implemented partnerships that made the event financially viable and strengthened Pearson’s image: Pfizer, Microsoft, Nestlé, Palm, Accor, O Estado de S.Paulo, HSM Management, International Paper, Gol Linhas Aéreas, Unimed, American Chamber of Commerce, and others. Increased the number of Sales reps visits by as much as 80%, implementing individual plans of action linked to the new bonus system, revising target-clients, establishing metrics and re-zoning territories. From July 2002 to October 2003 (1 year 4 months) Business Development Manager, South Latin America Region @ Positions held: - Business Development Manager, South Latin America Region (2001-2002) - Team Leader, Marketing & Technical, South Latin America (2000-2001) - Marketing Manager, Brazil (1997-2000) - Senior Product Manager (1994-1997) - Product Manager (1992-1994) Drawing up of the Division’s Strategic Operating Plans and Yearly Marketing Plans, establishing objectives of sales, product mix, profitability, and competitive position. Presentation/discussion of the plans in the United States with the Asia/Latin America area President and Directors. Defined the product communication policy and budget. Liaised directly with advertising and public relations agencies. Launched 5 new products from 1995 to 2001, including simultaneous launches in Brazil, Argentina, Ecuador, and Peru, generating sales of US$ 9 million in 2001 (12% of the total sales). Structured and implemented the Division’s business development area. Identified and evaluated 20 business opportunities with potential of generating annual sales of US$ 25 million. Negotiated a distribution agreement with Novartis, a license agreement with Bayer, and a co-promotion agreement with Effem/Mars (estimated sales of US$ 2 million/year). From March 1992 to March 2002 (10 years 1 month) Head, Marketing Department @ Coordinated a six-year-long “Automotive Industry Action” for the whole Rhodia Group, (11 Strategic Business Units) to open communication channels in several areas of the manufacturers such as engineering, projects, painting, and other, generating many business opportunities. Aligned Rhodia’s automotive market forecasts with the vision of the manufacturers, optimizing the investment decisions, instituting a work team with representatives of all of the manufacturers, and the areas of Rhodia. Coordinated the creation and implementation of the yearly marketing plan. Developed and coordinated advertising campaigns, events, seminars, technical and commercial literature as well as participation in trade fairs. Carried out several market studies on diversified segments such as tires, sewing threads, conveyor belts and pvc-coated fabrics. From 1986 to 1992 (6 years) Marketing Analyst @ Carried out market short and mid term forecasts of the computer industry of computers and peripherals based in interviews with the 60 largest local manufacturers. Also identified qualitative trends that could impact the company business. The trends and forecasts were a key element for the ellaboration of the yearly business plan/budget and new products launching planning. Coordinated and carried out surveys through marketing research institutes to support new products launchings planning. Simulation models to support decisions on pricing, volume, and profitability of new product launchings. From March 1983 to October 1986 (3 years 8 months)

Extension, Strategic Planning @ Fundação Getulio Vargas From 1989 to 1989 MBA, Marketing @ Escola Superior de Propaganda e Marketing From 1984 to 1987 MBA, Marketing @ Fundação Getulio Vargas From 1983 to 1984 Bachelor, Administration @ Fundação Getulio Vargas From 1979 to 1982 Paulo Rovai is skilled in: Marketing Research, Business Development, Advertising, Team Building, Market Planning, Marketing Management, Competitive Intelligence, Brand Management, Market Analysis, Market Intelligence, Competitive Analysis, Strategic Partnerships, Market Research, Product Launch, Relationship Marketing