Bachelor's Degree, American Literature and Culture; Journalism @
University of California, Los Angeles
For the last three years, I have been responsible for all social media marketing efforts from Audi of America—including written and visual content for Facebook, Twitter, Instagram, YouTube, and all other major channels. Developing strategy, maintaining strong client relations, managing major campaigns/projects, and engaging with Audi's social community is all part of my work day. That being
For the last three years, I have been responsible for all social media marketing efforts from Audi of America—including written and visual content for Facebook, Twitter, Instagram, YouTube, and all other major channels. Developing strategy, maintaining strong client relations, managing major campaigns/projects, and engaging with Audi's social community is all part of my work day. That being said, anyone who knows social media, recognizes that it is a 24/7 type of gig; I embrace it, because I love it.
Additionally, I am a professional editor with four years of publishing experience and seven years of journalism experience. Most notably, I was the associate editor and lead automotive writer for Robb Report, responsible for creating and assigning all automotive content for the magazine and website. I have a strong passion for the written word and am constantly looking for innovative ways to improve my industry and community.
Specialties: social media, marketing, editing, writing, automotive, content management, client relations, public relations, trade shows, web site production, workflow analysis, advertising, etc.
Digital Marketing Director @ From September 2013 to Present (2 years 4 months) Greater Los Angeles AreaContributing Editor/Writer @ WRITING & EDITORIAL MANAGEMENT
•More than 100 automotive related articles featured in leading industry print publications, including Robb Report, The Robb Report Collection, Vacation Home, 0-60, Restyling, and Sports & Luxury Automobile.
•Brainstormed, developed, and organized concepts and ideas for specific editorial themes. Such as an Adventure Issue of The Robb Report Collection and automotive content for the Ultimate Gift Guide Issue of Robb Report.
•Conducted extensive interviews with automotive industry leaders (Dr. Franz-Josef Pfaefgen, President of Bugatti Automobiles SAS and Bentley Motors, Stephan Winklemann, CEO of Automobili Lamborghini SPA, plus others) and high-profile public figures (Billy Joel, Darryl Hannah, Rocky Patel)
•Supervised, scheduled, developed and coordinated workflow every month for co-workers and freelance writers.
•Prepared, planned, and placed editorial content according to a specific style, editorial voice, and publishing requirement.
•Exercised editorial knowledge and abilities to create headlines, as well as rewrite and revise copy for improved readability and space allocation.
•Content manager for a startup publication: Sports & Luxury Automobile.
•Acted as a company representative at various trade shows, worldwide media events, and with top corporate executives. As a company liaison, my direct contacts improved editorial content and opened the door for ad placements from BMW, Monitcello Motor Club, and Spring Mountain Motorsports Ranch, among others.
•Organized, coordinated, and managed Robb Report's Car of the Year event from 2008 to 2012; this included convening the world's most exclusive automobiles at one location, overcoming unseen obstacles, and ensuring customer and client satisfaction.
•Test driven hundreds of luxury vehicles-vintage and new-for editorial evaluation. From September 2009 to January 2015 (5 years 5 months) Sr. Manager, Social Media Marketing @ From April 2013 to September 2013 (6 months) Senior Manager, Social Media Marketing @ MARKETING MANAGEMENT
•Responsible for all social media marketing efforts from Audi; including written and visual content for Facebook, Twitter, Instagram, YouTube, etc.
•Instrumental in developing hashtags for Audi Super Bowl ads in 2011 and 2012 Launched the most successful Twitter campaign ever with the #WantAnR8 hashtag; this is Audi’s longest running marketing effort, at one year, four months
•Audi’s Twitter account saw over 1000% growth in a year with #WantAnR8 campaign
•Audi was listed as most influential automaker on Twitter (Klout, ‘11), most engaged brand on Facebook (Visibli, ‘11), top ten on Instagram (Simply Measured, ‘12)
•Audi was the first brand to feature a hashtag in a Super Bowl ad with #ProgressIs; this is now best practice across the marketing industry
•Launched a full campaign around the #ProgressIs hashtag, which extended the Super Bowl conversation well past game day
•#ProgressIs included in ‘5 Proven Twitter Marketing Strategies’ by Mashable, 2011
•Built Audi’s Twitter, Instagram, G+ and Foursquare communities from the ground up
•Established Audi’s influencer program to reach beyond auto-endemic audiences
•Featured as a guest speaker and on several marketing panels as an expert on social media’s place in the marketing industry
•Speaking appearances include guest lectures at UCLA and Woodbury University, LA Chamber of Commerce Keynote, Social Media Camp ‘11, Digital LA Panel, and OMMA Conference ‘12 From June 2010 to April 2013 (2 years 11 months) Features Editor @ Car Aficionado - A startup publication and website, that never made it past beta-test development. From September 2009 to September 2010 (1 year 1 month) Associate Editor @ Robb Report - A lifestyle magazine that caters to affluent collectors and connoisseurs around the world. For the past three years, I have been responsible for automotive content and currently act as a contributing automotive editor and writer for the publication. From February 2006 to September 2009 (3 years 8 months)
B.A., American Literature and Culture @ UCLA From 2004 to 2006 Bachelor's Degree, American Literature and Culture; Journalism @ University of California, Los Angeles From 2004 to 2006 Paul Meyers is skilled in: Public Relations, Editing, Advertising, Content Management, Trade Shows, Social Media, Automotive, Publishing, Writing, Editorial, Press Releases, Magazines, Publications, Copywriting, Content Strategy
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