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Paul Kendrick

Marketing and Multi-Channel Director @ Bonmarche

Marketing and Multi-Channel Director at Bonmarche

Grange Moor, West Yorkshire, United Kingdom

Ranked #893 out of 17,860 for Marketing and Multi-Channel Director in United States

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Paul Kendrick's Email Addresses & Phone Numbers

Paul Kendrick's Work Experience

Bonmarche

Marketing and Multi-Channel Director

August 2015 to Present

Wakefield, United Kingdom

N Brown Group PLC (JD Williams and Company)

Customer, Financial Services and International Director

November 2014 to July 2015

Manchester, United Kingdom

N Brown Group PLC (JD Williams and Company)

International Director

May 2014 to October 2014

Manchester, United Kingdom

Paul Kendrick's Education

City University (GB)

Business Studies Marketing

1986 to 1989

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About Paul Kendrick's Current Company

Bonmarche

Through deep customer understanding and insight, lead the development of the business strategy and implement marketing plans which deliver brand awareness goals, acquire new customers to all channels and utilise data from from the Bonus Club programme to maximise loyalty. Set the strategy for multi-channel and drive developments and trading activity. As brand guardian, develop marketing strategy...

Frequently Asked Questions about Paul Kendrick

What company does Paul Kendrick work for?

Paul Kendrick works for Bonmarche


What is Paul Kendrick's role at Bonmarche?

Paul Kendrick is Marketing and Multi-Channel Director


What is Paul Kendrick's personal email address?

Paul Kendrick's personal email address is p****[email protected]


What is Paul Kendrick's business email address?

Paul Kendrick's business email addresses are not available


What is Paul Kendrick's Phone Number?

Paul Kendrick's phone +44 ** **** *272


What industry does Paul Kendrick work in?

Paul Kendrick works in the Retail industry.


About Paul Kendrick

📖 Summary

I am a consummate and highly experienced multi-channel retail marketer in domestic and international markets for clothing, household goods, travel and financial services. In 2015, I joined Bonmarché as Marketing and Multi-Channel Director. Bonmarché Holdings plc is one of the UK’s largest women value retailers focused on selling stylish clothing and accessories to mature women via their own 300 store portfolio, website, mail order catalogues and through the Ideal World TV shopping channel. Established in 1982, the Bonmarché business has more than 30 years of experience and generates revenue of £179m, and profits of £12m. Prior to this, from 2008, I was an Executive Board Director at N Brown Group Plc (FTSE 250), holding roles in Group Development, Marketing, Customer, Financial Services and International. The Group’s principal brands include Simply Be, Jacamo, JD Williams, Figleaves, Gray & Osbourn, High and Mighty, and House of Bath. In addition it provides homewares and financial services, including flexible credit plans (which generate a contribution of £115m). With sales of £830m and profits of £100m. In my earlier career I held marketing, e-commerce, strategic and business development roles at Thomson Travel, GUS (Great Universal Stores) and The Co-operative Group. Specialities: ▪ Commercial capability and acumen, with a strong gut feel for what will work to drive sales and profitability ▪ Strategic, big picture thinking, and the ability to articulate clearly the way forward and plans to deliver results ▪ Customer-focussed, with wide ranging marketing experience and knowledge of a number of distribution channels including high street retail, call centres, e-commerce and catalogue shopping ▪ Capable of managing significant change within an organisation ▪ Brand analysis, strategy and marketing ▪ Customer/market insight and data analytics ▪ New business development and international expansion ▪ Acquisitions and integrationsMarketing and Multi-Channel Director @ Through deep customer understanding and insight, lead the development of the business strategy and implement marketing plans which deliver brand awareness goals, acquire new customers to all channels and utilise data from from the Bonus Club programme to maximise loyalty. Set the strategy for multi-channel and drive developments and trading activity. As brand guardian, develop marketing strategy that positions Bonmarché as an authoritative retail leader. Utilise online and offline media campaigns to communicate the proposition and that actively drives store footfall and web traffic. Set creative direction and use content, including the "Bon" magazine, PR and Social to engage customers, so that Bonmarché becomes a portal for the over 50 female market. Multichannel - develop a cross channel customer journey that supports the product and trading strategies, is innovative and cost effective. Set a development programme for the online business, and implement campaigns to hit sales and profit targets. In addition drive trade from the TV Shopping partnership. Utilise the Bonus Club to collate customer data, and as a loyalty mechanic. Use the customer insight from this to set CRM programmes, including the catalogue and other direct mail activity as well as email, and online personalisation. Support retail development, point of sale, and local marketing initiatives including use of data and digital technology in stores to enhance service. Development of partnerships with like minded business with similar customer base and values. From August 2015 to Present (5 months) Wakefield, United KingdomCustomer, Financial Services and International Director @ Led the groups Customer and Financial Service divisions (over 400 employees) that were both undergoing significant change, and critical to overall customer experience and profitability. In addition I continued to run the International Division and also supported the groups specialist businesses (Gray & Osbourn, Figleaves). Customer - Set the customer experience charter and policies for all brands/channels. Managed the transition to a primarily outsourced model for customer service contact. Financial Services - Ensured the core credit offer was customer focused, and developed new products which maximised net financial income (£115m). Determined credit policy to ensure FCA regulatory compliance, and balanced lending decisions vs bad debt considerations. International - Continued previous role on International with full P&L accountability (£30m turnover) and led the team (UK and overseas) to maximise potential. Specialist Businesses (Gray & Osbourn plus Figleaves) - Assessed the strategy and provided support to the Managing Director of these remote businesses to ensure P&L targets were achieved (£38m turnover). From November 2014 to July 2015 (9 months) Manchester, United KingdomInternational Director @ Full P&L responsibility for the Group’s international expansion plans including the established businesses in the US and Ireland, plus developed launch plans for new markets (to include Eastern Europe, Middle East, Australia and Canada.) Also played a key role in the Group’s strategic plans. From May 2014 to October 2014 (6 months) Manchester, United KingdomMarketing Director @ Responsible for all aspects of marketing including: ▪ Brand management ▪ e-Business ▪ Creative and publishing ▪ Advertising and customer recruitment ▪ Database analytics and customer retention programmes ▪ International business ▪ Overall group strategic planning From November 2011 to May 2014 (2 years 7 months) Manchester, United KingdomGroup Development Director @ Held P&L responsibility on a project-by-project basis, and also for the Financial Services team. ▪ Initiated and implemented major organic business development projects ▪ Evaluated and led acquisitions of High and Mighty and Figleaves ▪ Co-ordinated the Group’s strategic planning ▪ Launched the Simply Be brand in Europe and the USA ▪ Initiated and launched high street stores for Simply Be and Jacamo From February 2008 to November 2011 (3 years 10 months) Manchester, United KingdomHead of Strategic Development (Travel) @ Developed the strategic direction for the Travel Group of businesses, and on a day to day basis analysed trading performance, plus implemented marketing and commercial campaigns in conjunction with The Co-operative Travel Trading Group (CTTG). Additionally worked to drive the re-branding of the retail business to “The Co-operative Travel” along with a revitalised customer proposition (including new branch formats). I also managed e-Commerce, Travel Money, and the Cheapest and Just Flights businesses. From June 2003 to February 2008 (4 years 9 months) General Manager (Brand and Channel Development) @ Reporting to the Marketing Director, my role was to identify new opportunities within the home shopping market, launch and establish new catalogue brands, and manage the e-commerce function. From 2001 to 2003 (2 years) Head of Business Development, Marketing Controller, New Media Director @ New Media Director Delivery of a new selling system platform for all of Thomson Travel Group’s distribution channels. Included setting business requirements, overseeing the IT development team, resolving issues and budget management. Additionally accountable for all aspects of the group’s web sales, online marketing, operations and development. Marketing Controller Responsible for all marketing activities to drive sales through the 800 travel agency estate. Head of Business Development Development of new channels of distribution and additional product opportunities. From 1994 to 2001 (7 years) Marketing - Product Manager @ Bishopsgate Insurance is a personal lines underwriter and this position involved the management of all marketing activity in relation to their travel insurance products. From 1992 to 1994 (2 years) Graduate Trainee - Marketing (Product Manager) @ From 1989 to 1992 (3 years) Business Studies, Marketing @ City University (GB) From 1986 to 1989 Paul Kendrick is skilled in: E-commerce, Retail, Direct Marketing, Digital Marketing, Online Advertising, Multi-channel Marketing, Multi-channel Retail, Marketing Strategy, Customer Insight, PPC, Marketing Communications, New Business Development, FMCG, Social Media Marketing, Email Marketing


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In a nutshell

Paul Kendrick's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Paul Kendrick's Willingness to Change Jobs

Unlikely

Likely

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Paul Kendrick's Social Media Links

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