I am a passionate growth marketer who has worked in the online marketing space for over 17 years.
Director of Performance Marketing & Brand Media @ I lead the global online / growth marketing and brand media (TV, print, OOH, etc.) buying efforts for one of the World's most trusted community marketplaces. From August 2014 to Present (1
I am a passionate growth marketer who has worked in the online marketing space for over 17 years.
Director of Performance Marketing & Brand Media @ I lead the global online / growth marketing and brand media (TV, print, OOH, etc.) buying efforts for one of the World's most trusted community marketplaces. From August 2014 to Present (1 year 5 months) San Francisco Bay AreaHead of Global B2B Digital Marketing Center of Excellence @ I led Google’s global B2B digital marketing team. I was the first full-time member and built the team up to a 30 person org located across seven countries. The primary marketing focus was on promoting Google's advertising platforms, including AdWords. The team was responsive for: paid and natural search; display ads; landing pages; funnel optimization; analytics and reporting; training; and building custom optimization tools.
I began at Google as the team lead for the Americas (North & South) centralized B2B Online Marketing Team. Was asked to build a global team in July 2012. From August 2011 to August 2014 (3 years 1 month) Chief Marketing Officer @ I setup the Company’s marketing department and led the global marketing team from strategy to execution. Responsibilities covered all areas of marketing, CRM & sales support, public relations, and involvement in product management.
OANDA uses innovative computer and financial technology to provide Internet-based forex trading as well as currency information services. Currently amongst the top five non-bank forex dealers worldwide, the Company services the full range of clients – from individuals to multinational banks. In 2009, Silicon Alley Insider ranked OANDA in their 50 most valuable startups and in 2008 EuroMoney Magazine recognized the Company with an Award of Excellence. From April 2009 to August 2011 (2 years 5 months) Toronto, Canada AreaOwner @ I ran a consulting company aimed at providing online marketing strategy primarily for SMBs. This covered activities such as: search engine marketing; social media strategies, email programs; statistical tracking and analysis; as well as web site functionality optimization. Recent work has focused on advisory positions. Clients have included NASDAQ listed companies, advertising agencies, ecommerce sites, startups and a range of SMBs. From November 1997 to August 2011 (13 years 10 months) Senior Online Marketing Manager @ Managed the Online Marketing "Platform and Innovation" team for eBay, Inc. This cross-functional team supported eBay's Global advertising optimization efforts, with a focus on search marketing. The team tested new methodologies for increasing online marketing yield across channels. Winning strategies were then productionalized into eBay's proprietary tools. Role responsibilities included: managing a diverse team of specialists; hands-on internet marketing execution; cutting edge emarketing ideation; project management; product road mapping; and refinement of core optimization metrics.
Was previously the team lead for eBay Canada’s Internet Marketing team. In that role, was responsible for: managing the internet marketing team; online marketing strategy; execution of eBay Canada’s online marketing efforts. From May 2007 to April 2009 (2 years)
BA, Journalism & Poli Sci @ Concordia University From 1992 to 1995 DEC, Poli Sci and Economics @ Marianopolis College From 1990 to 1992 Paul Jeszenszky is skilled in: Web Analytics, SEM, PPC, User Experience, Management, Web Marketing, Analytics, Affiliate Marketing, Product Marketing, Strategy, Email Marketing, SEO, Marketing Strategy, Online Marketing, Google Adwords
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