Communications I Public Affairs I Brand I Reputation
Vice President Communications
2000 to 2002
Greater New York City Area
Vice President, Corporate Communications and Community Affairs
2010 to 2015
West Chester, PA
Executive, Corporate and Brand Communications
1998 to 2000
Senior Vice President
1991 to 1998
Miami/Fort Lauderdale Area and Chicago
Independent Contractor/Adviser - RetroPop Media
Communications, Public Affairs, Brand, Reputation Management
Vice President Communications
2002 to 2010
Greater Boston Area
Reported directly to CEO as member of executive management team collectively responsible for all business strategy and operations. Directed all external and internal communications while managing a six-person team and outside agencies for the world's leading business and financial television network. Promoted executives and on-air talent to build the CNBC brand through strategic media relations. Worked closely... Reported directly to CEO as member of executive management team collectively responsible for all business strategy and operations. Directed all external and internal communications while managing a six-person team and outside agencies for the world's leading business and financial television network. Promoted executives and on-air talent to build the CNBC brand through strategic media relations. Worked closely with CEO and NBC/GE executives in Asia and Europe to grow the CNBC brand globally. Launched CNBC Italy and managed business development sessions with global partners Nikkei and Dow Jones. Managed all corporate issues including management changes, reductions, and the challenges faced during 9/11.
What company does Paul Capelli work for?
Paul Capelli works for CNBC Television
What is Paul Capelli's role at CNBC Television?
Paul Capelli is Vice President Communications
What industry does Paul Capelli work in?
Paul Capelli works in the Public Relations and Communications industry.
Vice President Communications @ CNBC Television Reported directly to CEO as member of executive management team collectively responsible for all business strategy and operations. Directed all external and internal communications while managing a six-person team and outside agencies for the world's leading business and financial television network. Promoted executives and on-air talent to build the CNBC brand through strategic media relations. Worked closely with CEO and NBC/GE executives in Asia and Europe to grow the CNBC brand globally. Launched CNBC Italy and managed business development sessions with global partners Nikkei and Dow Jones. Managed all corporate issues including management changes, reductions, and the challenges faced during 9/11. From 2000 to 2002 (2 years) Greater New York City AreaVice President, Corporate Communications and Community Affairs @ QVC Hired into a newly created position to establish a global communications function for QVC. Recruited a team of 20 professionals and led all corporate communications, including: brand and reputation management, media relations, internal communications, corporate events, crisis and issues management, financial communications, philanthropy, volunteerism, community relations, industry and trade relations and on-air talent promotion.Key Accomplishments: - Redesigned internal communications team, structure, and processes to establish consistent globally adopted practices. Introduced global CEO video town halls and a new Intranet with social capabilities. - Established message architecture to redefine the company as “the world’s leading video and e-commerce retailer,” differentiated by a digital, relationship based, social shopping experience.- Led all corporate media relations and created company’s first formal crisis communications plan.- Designed and managed launch/introductory communications for QVC’s entry into China and France.- Established first time strategy, design, and articulation for QVC Corporate Social Responsibility (CSR).- Developed company’s first cause strategy to guide employee giving and philanthropy. "QVC Re-energizes Workplace Philanthropy with Partners QVC Giving® was awarded the 2015 Community Relations PRSA Silver Anvil for best 2014 in-house campaign.- Executed all aspects of Investor Day events and ongoing CEO-CFO analyst meetings/presentations.- Managed the QVCA tracker stock symbol’s return as a NASDAQ-listed stock. - Ranked #5 in Social Commerce Sales; 2014 Internet Retailer Social Media 500 List From 2010 to 2015 (5 years) West Chester, PAExecutive, Corporate and Brand Communications @ Amazon.com Early stage architect of Amazon's first global corporate and brand marketing communications function. Hired and trained 20-plus communications team members during fast-growth and formative years of the the world’s largest online retailer. Established brand positioning and awareness of the company’s customer-centric reputation as it evolved from a 1,800-person books store with revenues of $610 million, to a multi-product and multi-billion dollar operation. Responsible for all launch communications for the world’s first mobile shopping experience: “Amazon.com Anywhere,” and introducing Amazon’s Electronics Store, Toys Store, Sothebys.Amazon.com, and Home Improvement Store. Drove visibility for Amazon’s DVD & Video, Music, and Books Stores.Established public affairs policies with leadership and was a spokesperson for issues: selling controversial books; online security; customer privacy; co-op advertising; Internet taxation; and digital downloads. Worked closely with legal and investor relations to ensure consistent messaging. In 1999, Amazon.com received extensive international visibility culminating in CEO Jeff Bezos being named Time magazine "Person of the Year." From 1998 to 2000 (2 years) Seattle, WASenior Vice President @ Ketchum Promoted from Supervisor to VP to SVP-Director. Responsible for operations of Miami office and Latin America Region: doubled income in two years with an expanded client roster of global brands. Managed operations and evolution of a 10-office Latin American agency network and the agency’s national U.S. Hispanic specialty practice. Member of Ketchum’s Global Brand Marketing leadership team. Traveled to and conducted business in Asia, Europe and Latin America. Key accounts included: MCI, FedEx, Visa International, Hallmark, Charles Schwab, Reebok, Motorola, and Wendy’s International. Spokesperson for the Atlanta Committee for the Olympic Games during the 1996 Olympic Torch Relay, requiring extensive travel, on-air interviews and community relations. Led Miller Brewing team to develop national marketing public relations programs, including the launch of the “MGD Tap Room” in 1994, honored as the first Web site for a consumer products company on the Internet. From 1991 to 1998 (7 years) Miami/Fort Lauderdale Area and ChicagoCommunications, Public Affairs, Brand, Reputation Management @ Independent Contractor/Adviser - RetroPop Media Consult on broad range of communications and reputation management needs including executive communications, external affairs, public relations, media relations, marketing communications, community relations, employee communications, issues management, corporate social responsibility, crisis communications, editorial services, thought leadership and conferences/events.Collaborate closely with CEO’s and other members of executive leadership teams to help improve stakeholder relationships, corporate culture, employee engagement and social purpose. Provide communications counsel on new business development, identify and act upon changes and trends in the external environment, and support the successful delivery of an organizations vision. Current and past client engagements include long-term, short term, full and part-time assignments:Corporations and Public-Private: Capital One, Inc., Bayer Corp., Federal Reserve Bank of Philadelphia.Non-Profit and Education: National Center for Learning Disabilities/Understood.org; Philadelphia Archdiocese/Pope Francis Visit; Marist College; UNICEF/Global Public Policy.Startup and Small Business: RetroPop Media/NostalgiaCon, HiLove.ly, MBS Knows Picnics.Agencies: Taylor Strategy, Gagen MacDonald, MBooth. Vice President Communications @ Staples, Inc Responsible for global corporate communications and foundation/philanthropy at the world’s largest office products company, including executive communications, media relations, issues management, store publicity, web promotion and community relations for 25-country organization. Led team responsible for communications across all divisions: Staples Retail, Delivery and International. Key Accomplishments:• Drove extensive news coverage via consumer and business/financial media relations. As measured quarterly by Cision, Staples was consistently among the best retail performers for news media impact.• Developed high profile consumer visibility campaigns, (store openings, back-to-school, holiday, etc). • Created the company’s first ever corporate and data protection crisis communications plans.• Built a community relations function and led the charitable foundation. Created CSR initiative, “Staples Soul” with evolving annual goals and regular reporting, earning high grades from the NGO community.• Member of core team that led the acquisition of Corporate Express in 2008. The hostile takeover of the $8 billion company was identified by CEO as the single most transformational event in Staples history. Recognized by CEO at company announcement as one of the four key leaders contributing to the successful take over, given the importance of strategic communications during the process.• Budget allocation expanded from $1.8 in 2002 to $9 million in communications and $12 million in community relations and annual giving, in recognition of growing impact on business. From 2002 to 2010 (8 years) Greater Boston Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 9 month(s)
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