Chief Executive Officer at Clarel
Radazul, Canary Islands, Spain
CEO / Group Senior Vice President @ 1,1b Eur turnover, 5.000 employees From March 2014 to Present (1 year 10 months) Berlin Area, GermanyHead of International Procurement @ From January 2011 to February 2014 (3 years 2 months) Munich Area, GermanyConcept Manager (Regional Sales Manager NL and CH) @ From September 2008 to December 2010 (2 years...
CEO / Group Senior Vice President @ 1,1b Eur turnover, 5.000 employees From March 2014 to Present (1 year 10 months) Berlin Area, GermanyHead of International Procurement @ From January 2011 to February 2014 (3 years 2 months) Munich Area, GermanyConcept Manager (Regional Sales Manager NL and CH) @ From September 2008 to December 2010 (2 years 4 months) General Manager (CEO) @ Turnover: 500 m Eur; 2.700 employees, 250 stores 1st stage: Looking for a turnaround case: Shifting assortment and store layout towards "freshness". Increasing assortment in fruit and vegetables, fresh bread, cooled articles, frozen articles, convenience. This lead to a turnaround in the region of Catalonia. 2nd stage: Ownership decided to sell the company: Selection of possible buyers, Due diligence, Signing, Integration of the company into the buyers organisation (DIA %), negotiation with the trade unions, etc. From 2004 to 2008 (4 years) Madrid Area, SpainPurchase & Marketing Manager (CPO) @ Leading a team of 55 colleagues (25 in procurement, 25 in supplies, 6 in Marketing). Turnover at the time: 1,2 b Eur, 275 stores. Milestones: Turnaround of Lidl Supermercados in 2003, after losses since country entry in Spain. Improvement of Assortment width and depth. Improvement of all quality parameters. Improvement of packaging. Improvement of the Non Food Business. Improvement of the logistic stream from Central Europe to Spain (through Cross-Docking solution). Introduction of TV campaigns. Improvement of the flyer distribution quality and cost. From September 1998 to August 2004 (6 years) Barcelona Area, SpainExport Manager @ Turnover: 125m Eur; 800 employees. I joined the company when exports where non existent. At the time I left the export share was 30%. Sales responsibility for Germany, France, Holland, Switzerland, Austria, Sweden, Finland, Belgium and Denmark. Selection of distributors in the countries. Visits to their dealer network. Presence in 10-12 fairs a year in the countries. Business plans for the countries, coordination of Marketing activities. Development of the country specific models. Coordination of the homologation of the models in the countries. From June 1996 to August 1998 (2 years 3 months) Barcelona Area, SpainPlacement Financial Controlling @ From January 1995 to July 1995 (7 months) Placement HR @ From January 1994 to February 1994 (2 months) Barcelona Area, SpainPlacement Controlling @ From 1994 to 1994 (less than a year) Barcelona Area, SpainPlacement Marketing @ From June 1993 to December 1993 (7 months) Cologne Area, GermanyPlacement HR @ From July 1992 to September 1992 (3 months) Barcelona Area, SpainIndustriekaufmann @ From 1990 to 1992 (2 years) Barcelona Area, SpainPlacement International Sales @ From July 1990 to September 1990 (3 months) Placement International Sales @ From July 1989 to September 1989 (3 months) Mannheim Area, GermanyPlacement International Sales @ From July 1988 to September 1988 (3 months) Mannheim Area, GermanyMaster in Supply Chain Management & Logistics @ EAE Business School From 2013 to 2014 PDG, Worlds 2nd best open Executive Education Programme according to FT ranking 2013 @ IESE Business School - University of Navarra From 2008 to 2008 ExMBA @ IE (Instituto de Empresa) From 2003 to 2004 Master, Marketing @ EAE Business School From 2002 to 2003 B.A.(hons), European Business Admin @ Middlesex University From 1994 to 1996 Diplom-betriebswirt (FH) @ Fachhochschule Reutlingen From 1992 to 1994 Industriekaufmann @ ASET (BASF Española, S.A.) From 1990 to 1992 Deutsche Schule Barcelona From 1978 to 1990 Paul Berg is skilled in: Negotiation, Sales Management, Business Strategy, Retail, Marketing Strategy, Marketing, Team Leadership, Purchasing, International Sales, Team Management, Marketing Management, Human Resources, Logistics, Key Account Management, Procurement
Netto Supermarkt GmbH / Netto Aps Co. KG
CEO / Group Senior Vice President
March 2014 to Present
Berlin Area, Germany
Media-Saturn Holding GmbH
Head of International Procurement
January 2011 to February 2014
Munich Area, Germany
Media-Saturn Holding GmbH
Concept Manager (Regional Sales Manager NL and CH)
September 2008 to December 2010
Plus Supermercados, S.A.
General Manager (CEO)
2004 to 2008
Madrid Area, Spain
Lidl Supermercados, S.A.
Purchase & Marketing Manager (CPO)
September 1998 to August 2004
Barcelona Area, Spain
DERBI - Nacional Motor, S.A. (Piaggio Group)
Export Manager
June 1996 to August 1998
Barcelona Area, Spain
Barclays Bank plc
Placement Financial Controlling
January 1995 to July 1995
Química Farmacéutica S.A. (Grupo Bayer)
Placement HR
January 1994 to February 1994
Barcelona Area, Spain
Frape Behr
Placement Controlling
1994 to 1994
Barcelona Area, Spain
Muelhens KG (Procter & Gamble)
Placement Marketing
June 1993 to December 1993
Cologne Area, Germany
BASF Esp., S.A.
Placement HR
July 1992 to September 1992
Barcelona Area, Spain
BASF Esp., S.A.
Industriekaufmann
1990 to 1992
Barcelona Area, Spain
Bayer AG
Placement International Sales
July 1990 to September 1990
Rhein-Chemie Rheinau GmbH
Placement International Sales
July 1989 to September 1989
Mannheim Area, Germany
Rhein-Chemie Rheinau GmbH
Placement International Sales
July 1988 to September 1988
Mannheim Area, Germany
EAE Business School
Master in Supply Chain Management & Logistics
2013 to 2014
IESE Business School - University of Navarra
PDG Worlds 2nd best open Executive Education Programme according to FT ranking 2013
2008 to 2008
IE (Instituto de Empresa)
ExMBA
2003 to 2004
EAE Business School
Master Marketing
2002 to 2003
Middlesex University
B.A.(hons) European Business Admin
1994 to 1996
Fachhochschule Reutlingen
Diplom-betriebswirt (FH)
1992 to 1994
ASET (BASF Española, S.A.)
Industriekaufmann
1990 to 1992
Deutsche Schule Barcelona
1978 to 1990
What company does Paul Berg work for?
Paul Berg works for Netto Supermarkt GmbH / Netto Aps Co. KG
What is Paul Berg's role at Netto Supermarkt GmbH / Netto Aps Co. KG?
Paul Berg is CEO / Group Senior Vice President
What industry does Paul Berg work in?
Paul Berg works in the Retail industry.
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