Immediately prior to joining BMC, Paul was Executive Vice President of Global Sales at Salesforce. Before Salesforce, Paul was Senior Vice President of Worldwide Sales at C3 LLC (the latest Tom Siebel venture). Previously, he was Managing Director of Continental Europe, the Middle East, Africa, Asia Pacific and Japan for Travelex Plc, the world's largest non-bank Foreign Exchange provider. Prior to Travelex he was an executive with Oracle Corporation where he held the position of Vice President Asia Pacific and Japan. Both at Oracle and in his prior role as Vice President of Siebel Corporation, Paul was responsible for the development and execution of growth strategies across the Asia Pacific Region. In earlier roles, Paul was respectively CEO of publicly listed B2C ecommerce company Gocorp and Director of both Financial Services and Telecommunications for the German software company SAP. Specialties: • Building new and growing existing business • Developing new revenue streams • Driving cost efficiencies • Acheiving double digit profit growth • Cross industry market knowledge • Managing both mature & start-up businesses • Developing, coaching & mentoring teams • Driving a Customer Centric business focus • Extensive knowledge of markets across The America's, Asia, Europe and the Middle East

Executive Vice President - Worldwide Sales and Marketing @ The transformation of IT is about aligning IT more effectively with the needs of both customers and business users. Armed with consumer-style tools, and backed with new levels of automation and integration, discover how The New IT can provide a better experience for users to help them become more productive, while achieving the efficiency to deliver the innovation business needs. From 2014 to Present (1 year) San FranciscoInvestor and Advisor @ Technology companies become thought leaders when they help solve large and complex problems for both government and industry such as the combined challenges of Climate Change and Energy Efficiency. From 2010 to Present (5 years) San Francisco Bay AreaInvestor and Advisor @ FireScope was born from a group of IT operators to solve their frustration with the growing cost and complexity of IT Operations, and vendors who were more interested in selling products than solving problems. FireScope is dedicated to helping organizations STRATEGIZE to align IT with the business, SIMPLIFY the lives of IT professionals and SAVE considerable time, money and stress throughout IT Operations From January 2009 to Present (7 years) Former Director and Advisor to Board @ The John Maclean Foundation (JMF) exists to change the lives of young Australians who use wheelchairs. Our mission is to inspire, motivate and enable these great kids to chase their dreams. From January 2000 to Present (16 years) Executive Vice President - Global Enterprise Sales @ As business looks to the Information Technology community to offer a path to true business agility Salesforce has evolved to become the only enterprise application vendor of relevent scale that can support enterpise transformation in the 21st century. From 2012 to 2014 (2 years) San Francisco Bay AreaManaging Director - EMEA and APJ @ Total P&L accountability for Travelex businesses across Europe, Middle East, Africa, Asia Pacific and Japan. Additionally held complete accountability for all aspects of Regulation and Compliance together with all aspects of Finance, Admin and HR. • Led Global team for Sales and Marketing integration of the Ruesch acquisition ($US450 million) • Increased EBITDA by 50% YOY • Increased Revenue by 25% YOY • Developed new Credit Policy that was subsequently adopted globally • Significantly reduced cost base • Reduced employee attrition in major markets from 50%/annum to 7%/annum • De-risked business whilst increasing revenue and EBITDA From 2006 to 2009 (3 years) Vice President APJ @ Total responsibility for the P&L of 21 countries in Asia Pacific, including Australia & New Zealand. • Increased Revenues across region by 105% YOY • Increased business close ratio from 13% to 72% • Secured Key Customers in region including Hyundai, UOB, ATO, Development Bank of Singapore (DBS), Telstra, Westpac, Commonwealth Bank of Australia (CBA) • Developed Channels Strategy to accelerate growth and lower cost of customer acquisition • Launched businesses and delivered significant penetration with cornerstone customers into key growth markets (China, India and Vietnam). Triple digit growth YOY in all growth economies. • Member of Tom Siebel’s “Chairman’s Inner Circle” • Asia Pacific and Japan Most Valuable Employee Award – 2004 • Global Most Valuable Employee Award – 2005 • Attended Presidents Club every year From 2002 to 2006 (4 years) Chief Executive Officer @ Complete responsibility for all aspects of business including P&L together with responsibility for risk and compliance, Finance and Admin and Human Resources • Responsible for securing first licences granted in Australia to operate a casino on the Internet in Queensland, Northern Territory and Tasmania • Led 2 successful rounds of private capital raising • Led and successfully closed public capital raising and IPO of Gocorp Limited • Built what was at the time Australia’s most secure e-commerce site. • Launched the business with 2 online casino’s • Negotiated and successfully completed the sale of the Company to Lasseters Corporation to create what was then Australia’s largest listed online gaming company. From 1999 to 2002 (3 years) Industry Sales Leader - Telecommunications, Utilities and Financial Services @ All aspects of Sales and Sales Leadership for two largest market segments. • Exceeded targets by at least 50% each year Attended Presidents every year • 1998 - # 1 Sales Executive Worldwide • 1998 - Achieved 1000% of revenue targets • Benchmark Sales included BHP, CSR, Telstra, AGL and Energy Australia From 1994 to 1999 (5 years)

Paul Appleby is skilled in: Start-ups, Telecommunications, Business Strategy, Cloud Computing, SaaS, Sales Management, Mergers, ERP, Enterprise Software, Business Intelligence, New Business Development, Customer Relations, Strategic Planning, Executive Management, Contract Negotiation