Forbes Top 50 CMO's | Chief Marketing Officer | Previously Head of Consumer Marketing at PayPal and Victoria’s Secret
New York, New York
Named one of The Top Innovative CMO's in The World - Patrick is an accomplished strategic marketing professional known for creating and implementing high impact - consumer driven - omni-channel (brand, digital, direct mail, PR, in-store, eComm/mobile, CRM) marketing initiatives. Under his leadership, these initiatives have driven both top and bottom line for some of the world’s...
Named one of The Top Innovative CMO's in The World - Patrick is an accomplished strategic marketing professional known for creating and implementing high impact - consumer driven - omni-channel (brand, digital, direct mail, PR, in-store, eComm/mobile, CRM) marketing initiatives. Under his leadership, these initiatives have driven both top and bottom line for some of the world’s most prestigious brands - Citibank, Bertelsmann and Victoria’s Secret. He is well known for his exemplary leadership skills, as well as his innate ability to discover, nurture and develop outstanding talent. It is Patrick's passion for the customer and creating Stellar Customer Experiences that has established him as one of todays most sought after and transformative Chief Customer Officer's / Chief Marketing Officer's. Patrick is Founder and Principal at 'The SUM Group' - a strategic marketing consultancy. He is also plays an active Advisory role for some of NYC's most promising start-up's. He is a member of several Advisory Boards including DMA’s Multi-Channel Marketing Council / Social Media Council, The CMO Council and AOL’s Retail Advisory Board. One of the 'Top 100 Innovative CMO's in the World' and 'Top CMO's on Twitter', Patrick can also be found on Instagram, Pinterest, Google+, Facebook, Tumblr, and Flickr as @PAdamsNY CMO, Technology, Payments, Fashion, Entertainment, Digital, CX, CDO, SEO, SEM, Display, Digital Marketing, Brand, Personalization, CRM, Lifecycle, Multivariate Testing, Performance, Leadership, Strategy, Marketing Optimization, Talent Development, Programatic, LoyaltyHead of Consumer Marketing, PayPal, North America @ From 2014 to Present (1 year) Greater New York City AreaRetail Advisory Board @ From 2013 to Present (2 years) Greater New York City AreaNorth American Advisory Board @ From 2007 to Present (8 years) Greater New York City AreaPrincipal @ From 2008 to Present (7 years) Greater New York City AreaAdvisory Board Member @ From 2013 to 2015 (2 years) Greater New York City AreaAdvisor @ From 2013 to 2015 (2 years) Greater New York City AreaSVP/ Head of Marketing/ Direct, Digital & Mobile Marketing, Victoria's Secret Direct @ From 2008 to 2013 (5 years) SVP / Head of Customer Marketing and Digital Commerce Group @ From 1998 to 2008 (10 years) Greater New York City AreaVP, National Marketing Group @ From 1997 to 1998 (1 year) Greater New York City AreaVP, Consumer Banking Group @ From 1989 to 1997 (8 years) Greater New York City AreaMiddle Market Lender / Management Development Program @ From 1987 to 1989 (2 years) Greater New York City AreaAssistant to the Director of Public Affairs @ From 1983 to 1987 (4 years) Assistant Buyer / Management Training Program @ From 1986 to 1986 (less than a year) Greater New York City Area Patrick Adams is skilled in: E-commerce, Direct Marketing, Strategy, Multi-channel Marketing, Social Media, CRM, Marketing, Digital Marketing, New Business Development, Analytics, Mobile Marketing, Marketing Strategy, Mobile Devices, Management, Interactive Marketing
PayPal
Head of Consumer Marketing, PayPal, North America
2014 to Present
Greater New York City Area
AOL
Retail Advisory Board
2013 to Present
Greater New York City Area
CMO Council
North American Advisory Board
2007 to Present
Greater New York City Area
SUM Group
Principal
2008 to Present
Greater New York City Area
Adore Me
Advisory Board Member
2013 to 2015
Greater New York City Area
swimsuitsforall
Advisor
2013 to 2015
Greater New York City Area
Victoria's Secret
SVP/ Head of Marketing/ Direct, Digital & Mobile Marketing, Victoria's Secret Direct
2008 to 2013
Bertelsmann Media Worldwide / Direct Group
SVP / Head of Customer Marketing and Digital Commerce Group
1998 to 2008
Greater New York City Area
Citibank
VP, National Marketing Group
1997 to 1998
Greater New York City Area
Chase
VP, Consumer Banking Group
1989 to 1997
Greater New York City Area
The Bank of New York
Middle Market Lender / Management Development Program
1987 to 1989
Greater New York City Area
St. George's University, Grenada
Assistant to the Director of Public Affairs
1983 to 1987
Bloomingdale's
Assistant Buyer / Management Training Program
1986 to 1986
Greater New York City Area
What company does Patrick Adams work for?
Patrick Adams works for PayPal
What is Patrick Adams's role at PayPal?
Patrick Adams is Head of Consumer Marketing, PayPal, North America
What industry does Patrick Adams work in?
Patrick Adams works in the Marketing and Advertising industry.
Who are Patrick Adams's colleagues?
Patrick Adams's colleagues are Fabio Maffioli, Claudia Reuter, Brian Daly, Ramzy Ismail, Kirsten Matti, Jaafer Haidar, Philipp Langhans, Patrick Samy, Sylvain Utard, and Stefan Dicker
Issued by - · June 2015
Issued by - · June 2011
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