Dynamic digital marketing leader with demonstrated expertise in designing and delivering exceptional brand and product experiences online. Successful in achieving positive outcomes via results-driven approach and collaborative leadership. Proficient in a broad range of marketing, product, and operational disciplines acquired through a series of increasingly progressive leadership roles in diverse industries. Areas of expertise include: • Digital customer and brand experiences • B2B and B2C marketing strategy and sales support • Product marketing • Strategic planning • Cross-functional team building • People-leadership and professional development Specialties: Corporate/product strategy, product marketing, interactive marketing, new product development, online user experience, product/brand extensions, people-leadership, talent recruitment and development

VP Marketing @ At GameChanger, we're on a mission to help every amateur sports team be more efficient, informed, and connected. GameChanger is a software platform that changes the way amateur sports teams collect, manage, and share information. Our mobile app and website provide scorekeeping, stats, and team management for coaching staff - plus live game updates, stats, and recaps for families and fans. From June 2015 to Present (7 months) Greater New York City AreaSr. Director, Product Marketing @ Leading the Consumer revenue products team in developing and supporting $150MM portfolio of digital advertising products, including mobile, social, syndicated, video, interactive, and editorial sponsorship products. Manage team of 8 marketers. • Oversaw 2014 product strategy and planning for advertiser products; led 2014 product roadmap planning • Supported delivery of $153MM in Net Sales for 2013; Tracking to >10% YOY growth in 2014 • Led launch of 6 new products in 1H’14, including $7MM+ in new mobile, email, and sponsorship offerings • Drove video growth strategy for 2015 with target of 10MM+ incremental revenue in year 1 •Streamlined product portfolio and introduced new selling framework. Reduced total number of products by 35% From July 2012 to May 2015 (2 years 11 months) Director, Global Digital Marketing @ Hired to build a global practice for all digital marketing across Dorel’s 9 Rec & Leisure brands ($800MM global revenue) • Created 3-year digital marketing strategy and plan for brand websites, B2B, social media, email, QR codes, and ecommerce • Oversaw the end-to-end UI rdesign and re-platforming of all Dorel R/L brand websites, including complete design and development of B2B portal and redesign/redevelopment of Cannondale.com, SchwinnBikes.com, Mongoose.com, Sugoi.com, and GTBikes.com • Piloted the launch of eCommerce for two global brands • Assisted the CMO in building a centralized marketing function and overseeing annual planning & budget process • Managed a team of 4 direct reports and 3 dotted-line reports From 2009 to 2012 (3 years) Director - Strategy & Interactive Development @ Responsible for developing 3-year interactive capabilities strategy to support American Express merchant promotions. Oversaw business case analysis and pilot phase of new rewards capability with est. 5-year PTI of $80-100MM. Prior to this: Developed comprehensive online marketing strategy for Membership Rewards loyalty program. Responsible for the redesign of all online marketing channels for Membership Rewards, including: the Membership Rewards websites, monthly e-newsletter, email marketing communications, and alternate channels, including RSS and mobile. From 2005 to 2009 (4 years) Product Marketing Manager @ Responsible for developing and managing business and product plan for $25MM sales channel. Responsibilities included developing the business case and product specifications for new product offerings; crafting go-to-market strategies, including product positioning, messaging and launch plan; representing customer & channel needs. From 2004 to 2005 (1 year) Human Capital Strategy Consultant @ Independent consultant with engagements related to sales strategy, product line extensions, and recruiting services. Clients included Apple, Newsweek, mediabistro.com From 2001 to 2002 (1 year) Sales Operations Manager @ Directly supported sales growth targets. Contributed to corporate strategy through competitive market analysis, identifying market trends, preparing new product proposals, and championing new business opportunities. From 1999 to 2000 (1 year) Senior Account Executive, Executive Recruiter @ Responsible for business development, account management, and full lifecycle project management. Developed $850,000 pipeline in first year as account executive and closed $650,000 in new business. Closed second highest monthly billings in 12-year firm history. From 1998 to 1999 (1 year)

MBA @ Stanford University Graduate School of Business From 2002 to 2004 BA, English @ Duke University From 1991 to 1995 Patricia Wintermuth is skilled in: Marketing Strategy, Digital Marketing, B2B eCommerce, Product Marketing, Interactive Marketing, Product Development, Online User Experience, Business Strategy, Product Strategies, Human Resources, People Development, Leadership, Team Leadership, Global Cross-Functional Team Leadership, Team Management