Patricia Hyde's Email

A CIM (Chartered Institute of Marketing) qualified marketing professional based at Zendesk, with responsibility for demand generation and field marketing for Northern Europe including; UK & Ireland, Nordics, Benelux and a couple of other territories just for fun. Specialties: Online Marketing, Digital Marketing, Content Marketing, Content Strategy, Email Marketing, Business Development, Audience Engagement, Customer Retention, Content Development, Branding, Lead Generation, Social Media, Event Management, Financial, Technology

Field Marketing Manager - Northern Europe @ Zendesk is a beautifully simple customer service platform with 50,000+ customers in over 140 countries. My role is focused on Northern Europe, this includes UK & Ireland, Nordics, BeNeLux and then Israel and South Africa (...as they're obviously secretly in Northern Europe!). Running a concoction of exciting demand generation campaigns to generate highly qualified leads for sales and always looking to experiment with new ways to do so. Also managing our own events including Zen U. and Zendesk User Groups to focus on helping existing clients continue to get more value from Zendesk and share the latest best practices in customer service. From December 2014 to Present (1 year 1 month) London, United KingdomField Marketing Manager - Global @ Full responsibility for global demand generation activities in my role as Field Marketing Manager, driving revenues for the sales team in Europe and the US, solely ran the Dreamforce 2014 campaign, leveraged the Salesforce World Tour, sponsored industry specific events and ran our own online and offline campaigns to successfully target new customers for CloudSense. CloudSense is a full lifecycle order management platform extending the value for Salesforce users and other cloud-based systems. CloudSense helps to transform business and future-proof them for the cloud and mobile age. From January 2014 to November 2014 (11 months) London, United KingdomMarketing Programme Manager EMEA @ Leading the BrightTALK Summit strategy for EMEA. Managing a dynamic and agile marketing team of 5 individuals. Overseeing numerous lead generation campaigns, attracting sponsorship revenues and developing these into subscription revenues in alignment with the business strategy. Growing marketing partnerships through audience development and content marketing programmes. Developing the content strategy internal and externally on behalf of clients. Overseeing community development, content production and promotion via email marketing, social media etc. From October 2011 to December 2013 (2 years 3 months) Marketing Programme Associate EMEA @ Responsible for marketing online events in the largest revenue contributing communities; Financial Services - engaging IFAs and advisers in online communities, IT Infrastructure and Operations and IT Service Management. Working closely with sponsors from both the financial services industry and technology clients to support lead generation campaigns, develop marketing partnerships, content development and effectively coordinate email, social media, online advertising and PR campaigns to grow audiences. Manage and implement initiatives in the following communities: Financial Adviser / IFA Financial Services IT Service Management IT Infrastructure and Operations Sustainability From January 2010 to November 2011 (1 year 11 months) Administration Manager @ Extended responsibilities from previous role across marketing, communications and finance. Offline and Online Marketing, SEO, Blog Strategy, Website Management and Development, Accounting, Membership Management, Press Relations, Event Management From June 2009 to January 2010 (8 months) Assistant to the CEO @ Provided administrative support to the CEO. Accounting, Marketing, Membership Management, Sage CRM support, Office Relocation, Event Management From June 2008 to August 2008 (3 months) Telephone Fundraiser @ Working as a team via a direct calling campaign to raise money. Excellent communication and persuasive skills were key to this sales orientated role. From January 2008 to June 2008 (6 months)

Marketing Diploma, Marketing @ Chartered Institute of Marketing From 2011 to 2012 BSc. Honours, Geography @ The University of Birmingham From 2006 to 2009 St Joseph's Convent School Patricia Hyde is skilled in: Lead Generation, Social Media Marketing, Strategy, Digital Marketing, Marketing Communications, B2B Marketing, Social Media, Online Advertising, Online Marketing, B2B, Salesforce.com, Management, Event Management, Demand Generation, Team Leadership, SaaS, SEO, Audience Development, Marketing Management