Bachelor of Science in Education (BS.Ed.) @
The University of Georgia
Paralee is the Marketing Automation Manager at eCornell where she works with multiple teams to develop a creative, proactive, and analytical strategy for content generation, acquisition marketing, and lead generation. She began her career designing high school Spanish curriculum for Atlanta Public Schools and then moved on to act as the Director of Education for Curiosity Media's
Paralee is the Marketing Automation Manager at eCornell where she works with multiple teams to develop a creative, proactive, and analytical strategy for content generation, acquisition marketing, and lead generation. She began her career designing high school Spanish curriculum for Atlanta Public Schools and then moved on to act as the Director of Education for Curiosity Media's SpanishDict.com. There she developed and produced the online learning curriculum for Spanish and English language learners around the world and headed up the marketing and SEO efforts for the company.
Specialties: Content marketing, lead generation, marketing automation (Marketo and Pardot), stage-based email nurturing, e-learning content and course development, and video production
Marketing Automation Manager @ Marketing Automation: Responsible for building the marketing automation strategy and infrastructure from the ground up, including engagement-based email nurturing, behavioral lead scoring, lead persona development and segmentation, and data management and reporting.
Content Marketing: Create, manage, and deploy email content and downloadable tools to drive engagement and help professionals develop their on-the-job skills.
Lead Generation: Design and execute stage-based content nurture for pre-sales ready leads from webinars, free trial courses, and the blog. Regularly evaluate and update sales ready nurture emails to increase click-through and direct interaction with the sales team. From January 2015 to Present (1 year) Content Marketing Manager @ Strategize the development and deployment of content (resources, emails, blog, social) to drive engagement of defined target audiences, resulting in quality leads that incrementally drive customer growth. Work with instructional designers, industry experts, and Cornell University faculty to create awesome, relevant content to help customers find the professional development resources that are the best fit for them. From January 2013 to December 2014 (2 years) Ithaca, New York AreaProject Specialist for Outreach and Communication @ Increased the visibility of Cornell University's Center for Teaching Excellence throughout the Cornell community and the United States through CTE website navigation and access improvement, social media marketing, and email marketing. Designed the print and digital media to promote CTE programs and resources on campus and online. From August 2012 to December 2012 (5 months) Ithaca, New York AreaDirector of Interactive Education @ Directed the educational program at SpanishDict.com, creating the e-learning curriculum then writing, filming and editing educational videos for learning Spanish and English (for speakers of Spanish), writing the word of the day email and newsletter, developing content for an iPhone and Android application, and writing reference content.
Managed the organic marketing campaign including developing relationships with educators, students, and prominent bloggers in both English and Spanish, search engine optimization, search engine marketing, and link building, and responding to consumer feedback. From May 2008 to August 2012 (4 years 4 months) Spanish Teacher and Department Head @ Designed the Spanish language learning curriculum for the School of Technology at the New Schools at Carver including choosing the school-wide text and supplemental materials.
Created and implemented immersion Spanish lessons with a focus on technology integration, video production, and college preparation. From July 2007 to July 2008 (1 year 1 month) Greater Atlanta AreaEnglish Teacher @ Taught English lessons in an immersion setting, incorporating real-life conversational situations, authentic media and culture examples, and practical application. From May 2006 to July 2006 (3 months)
Professional Certificate @ Cornell University - Johnson Graduate School of Management From 2013 to 2013 Bachelor of Science in Education (BS.Ed.) @ The University of Georgia From 2002 to 2007 Bachelor of Arts (BA) @ The University of Georgia From 2002 to 2007
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