Head Marketing - International Business @ Cipla Ltd.
Sr Manager - Global Marketing @ Ranbaxy
Deputy General Manager-Marketing @ Ozone Pharmaceuticals Limited
Education:
B Pharmacy @
Birla Institute of Technology
About:
B Pharmacy & MBA with 13 years of Pharmaceutical Sales & Marketing experience for India & Global markets contributing to growth of branded business at India, Malaysia, South Africa, Poland, Romania, Ukraine, Russia, Myanmar, Nigeria, Nepal in collaboration with regional sales & marketing teams
Head Marketing - International Business @ From June 2015 to July 2015 (2 months)
B Pharmacy & MBA with 13 years of Pharmaceutical Sales & Marketing experience for India & Global markets contributing to growth of branded business at India, Malaysia, South Africa, Poland, Romania, Ukraine, Russia, Myanmar, Nigeria, Nepal in collaboration with regional sales & marketing teams
Head Marketing - International Business @ From June 2015 to July 2015 (2 months) Mumbai Area, IndiaSr Manager - Global Marketing @ - Global Marketing Management for driving Sales, Market Share & EBITA of Ranbaxy's Cardiovascular & Diabetes (CVD) therapy portfolio for key branded markets (India, Malaysia, South Africa, Poland, Romania, Ukraine, Russia, Myanmar, Nigeria) in collaboration with regional sales & marketing teams
- Identification of growth levers for Global brands, Outlining brand positioning & key messages
- Strengthening country marketing team's domain knowledge on CVD products portfolio through development of vital brand materials
- Evaluation of potential to market molecules & differentiated products in CVD category for emerging markets in collaboration with new product team & business teams (eg. Prasugrel, Edoxaban and others)
- Country responsibility of Poland & Malaysia for identification of country level growth levers
- Strengthening of marketing processes and cross pollination of good practices across key branded markets
- Strengthening e-initiatives for customer engagement From July 2012 to June 2015 (3 years) Gurgaon, IndiaDeputy General Manager-Marketing @ - Brand marketing for ‘Proton’ SBU of Ozone Pharma in India & Nepal
- Field force productivity maximisation through realignment of SBUs & portfolio
- Portfolio strengthening by launches in Pain management, Anti-infective & Neutraceutical segments From June 2011 to July 2012 (1 year 2 months) New Delhi Area, IndiaSr Manager Marketing @ - Created a new cardiovascular SBU, Ranbaxy CV Care under organisation expansion, in the capacity of Sr. Manager - Marketing with more than 250 sales forces and a dedicated marketing team of brand managers
- CVD Therapeutic area Brand marketing for Ranbaxy CV Care SBU in India
- Won nomination for OPPI (Organisation of Pharmaceutical Producers of India) Marketing Excellence Award 2010 in new products category
- Organised many International & National KOL symposia and CMEs at National and International platforms under series of Physicians Education Programs
- Market expansion with massive and innovative Patient Acquisition Programs and diagnostic camps From January 2010 to June 2011 (1 year 6 months) Mumbai Area, IndiaGroup Brand Manager @ - Brand Marketing management for Anti-hypertensive range of brands for Ranbaxy CV SBU including Covance (Losartan & combinations) franchise
- Launched Daiichi-Sankyo’s innovator brand Olmesartan (Brand-Olvance) in India Post 2008 acquisition of Ranbaxy by Daiichi-Sankyo, (Olvance launched 21st in sequence in Indian Olmesartan market and attained 4th rank with 7.4% market share in a year of launch)
- Launched special patient service module with augmented brand, Covance-CP, Patient Compliance Pack to augment product life cycle of Losartan brand at maturity phase From May 2007 to December 2009 (2 years 8 months) Gurgaon, IndiaProduct Manager @ Brand marketing for Ophthalmological products for Allergan in India
- Launch of Zymar (Gatifloxacin) eye drops From November 2006 to May 2007 (7 months) Bengaluru Area, IndiaProduct Manager @ - Brand marketing for CVD, Gastro & Ortho portfolio for IRM SBU of Cadila Pharma in India
- Managed Amdepin (Amlodipine) & Amdepin-AT (Amlodipine+Atenolol) brands From May 2004 to October 2006 (2 years 6 months) Ahmedabad Area, IndiaBrand Executive @ Brand marketing for Anti-diabetic portfolio for ‘DIACAR’ SBU of Panacea Biotec in India
- Launched extended release Metformin, Metlong 1000 with USP of smallest Metformin tablet
- Managed Gliclazide brand: Glizid From May 2003 to December 2003 (8 months) New Delhi Area, IndiaProduct Executive @ - Brand marketing for Pain management portfolio as part of team for Diclowin-Plus
- Launched anti-lice brand: Medilice
- Part of the team in airing TV advertisements of leading OTC brands (Diclowin Plus, Wincold & Kufma) with significant contribution to market research module of the project for identification & validation of key messages
- Contributed to ‘Wings Bulletin’, monthly newsletter targeted to 75000 chemists all over India From June 2002 to May 2003 (1 year) New Delhi Area, IndiaExecutive Business Development @ Sales for Cardiovascular & Diabetes product portfolio at Delhi HQ for Endocard SBU of Win Medicare From December 2001 to June 2002 (7 months) New Delhi Area, India
MBA, Systems & E-Commerce @ Birla Institute of Technology From 1999 to 2001 B Pharmacy @ Birla Institute of Technology From 1994 to 1998 Pankaj Agrawal is skilled in: Pharmaceutical Industry, Pharmaceutical Sales, Sales Effectiveness, Product Launch, Competitive Intelligence, Market Research, Hospital Sales, Pharmaceutics, Competitive Analysis, Brand Management, Regulatory Affairs, Marketing Management, Market Planning, Market Analysis, Product Management, Key Account Management, Marketing Strategy, Market Development, Business Development, Marketing, Market Access, Global Marketing, Segmentation
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