Product Manager @ From July 2014 to Present (1 year 6 months) Assistant Product Manager @ ．Manage one major brand of the company along with 3 product lines for the HK market ．Formulate and implement marketing plan to achieve monthly and annual target ．Responsible for the executions of ATL and BTL promotions and new product development ．Allocate, manage and control the promotion fund budget with an objective to maximize promotional effectiveness & ROI From July 2013 to April 2014 (10 months) Marketing Manager @ ．Report directly to the owner of the company ．Started as the only person in the Marketing Department and titled as Marketing Assistant ; basically developed the Marketing Department from one man band to a 10 person well-developed department ．9 months later, Product Development Department and Design & Photography team has merged into the Marketing Department and I then became the Head of Market Management & Development Department. ．My main duties was: -Oversee all 3 teams of the department and approve all related activities -Based on competitive trends, consumer insights and business objectives to formulate annual marketing plan & brand strategy, including launching, pricing, sales, discount, advertising and promotion strategies, so as to maximize the return on investment and to achieve the sales target -Plan and implement the whole product development process, including to develop brand story, brand positioning, creative concept, product portfolio, product design, formulation and sales planning -Manage the planning and execution of ALL marketing and product developing activites, including e-marketing, special event, roadshow, charity -Develop and maintain good relationship with media -Keeping up to date with forthcoming trends, making sure brand/ product is developed in the correct direction and is relevant in the market place -Manage key account ,e.g Mannings From 2009 to 2012 (3 years) Sales and Marketing Intern @ As an intern, I would say Mr. Ragan & Mr. Massey have given me a lot of chances. My main duty was to generate more sales during the low season by calling existing and potential customers about our new product at the time. Besides that, I also got to design posters and ads for the company; one of the greatest experience was to design an Ad for the company's truck which was also used at last! It was truly a treasurable experience of life time! From August 2008 to December 2008 (5 months)

Bachelor of Arts (B.A.), Marketing @ Southeastern Louisiana University From 2005 to 2008 Pakki Chan is skilled in: Public Relations, Market Research, Market Planning, Copywriting, Advertising, Marketing, Creative Direction, Public Speaking, Business Development, Customer Insight