A strong Digital Marketing Manager with a deep technology/data background. Currently managing the processes and systems required to create industry leading programmatic Display and personalised marketing capability across the Tesco group.

Programmatic, Display and Remarketing Manager @ Managing Online Display Advertising for Tesco - bought programmatically and directly. My role is to define and embed best practice (processes, technology choices, creative) in the programmatic/partnership buying of Ad space in Online Display. From May 2015 to Present (8 months) Digital Marketing Manager @ Landing great customer propositions across digital marketing channels. From July 2012 to May 2015 (2 years 11 months) Expert in Role - Business Systems Analyst @ Joined Tesco in 1996 on the IT Graduate scheme. Progressed through Programming Engineer, Systems Engineer, Senior Systems Engineer, Business Analyst, Senior Business Analyst roles From September 1996 to July 2012 (15 years 11 months)

Class 2:1 Bsc Hons, Managerial and Administrative Studies @ Aston University From 1990 to 1994 9 GCSE's, 1 X AS Level, 4 x A levels @ Bishop Henshaw High School From 1985 to 1990 Paddy Freeman is skilled in: Retail, Requirements Gathering, Business Process, Business Intelligence, Business Analysis, Multi-channel Retail, Data Warehousing, Change Management, Vendor Management, ITIL, E-commerce, Digital Marketing, Requirements Analysis, Teradata, Project Delivery