Recent MBA graduate from the Boston University School of Management, with concentration in Marketing and Business Strategy. Specialities: Global Marketing, B2B Marketing, Digital Channel Strategy, Branding, Creative Initiatives, Media Production, Event Management, Technology Adoption, and Business Strategy.

Manager, Digital Strategy @ From October 2014 to Present (1 year 3 months) Mexico City Area, MexicoCo-founder @ From August 2013 to Present (2 years 5 months) MBA, Marketing and Business Strategy @ - VP of Marketing, Graduate Student Council 2012-2013 - WWE Studios, External Business Consulting, Fall 2012 - Integrated Brand Management Team Project Competition, Finalist: Financial modeling in Excel for acquisition proposal and strategy; primary data research and Nielsen data analysis for consumer trends. - CSR Case Competition, sponsored by Keurig - Pharmaceutical Industry Marketing Simulation Team Project - USC Consulting Challenge 2013, sponsored by Disney ABC Television Group From August 2011 to May 2013 (1 year 10 months) Greater Boston AreaExternal Consultant for the WWE Studios @ From September 2012 to January 2013 (5 months) United StatesMBA Summer Intern, International Marketing @ Formulated strategy to improve SPE’s online system for globally managing creative assets From June 2012 to August 2012 (3 months) Marketing and Communications Manager @ - Designed, launched and coordinated marketing plans for the institution and affiliated programs, increasing program affiliation numbers and volunteer retention. Accomplishments - Developed and implemented the short-term communication strategy for the organization, customized in six different languages - Developed an intranet interface to share the organization s marketing resources worldwide, recognized by Microsoft as a case study - Achieved high exponential growth for digital viral campaigns, increasing the number of impressions to 250K per delivery and triplicating the CTR for interactive deliveries - Some of these strategies are now being implemented in the U.S., Spain, Brazil and Italy. Case: http://www.microsoft.com/sv-se/kundreferenser/-/Red-Mision-Internacional/Microsoft-SharePoint-2010-y-Red-Mision-Internacional-en-la-b-squeda-de-la-transformacion/4000011006 From 2008 to 2011 (3 years) Mexico City Area, MexicoCo-founder and CMO @ ON Music is an event production company, focused on social and corporate events (annual conventions, theme corporate events, and weddings among others). The company offers event planning services and professional audio, video and lighting equipment rental services. Responsibilities - Event management and operations - Marketing, partner and sales strategy From 2003 to 2011 (8 years) Mexico City Area, MexicoWeb Services and Communications Analyst @ - Developed and implemented communication and marketing strategies designed to improve the members perception of the organization. - Designed the organization website’s strategic layout and structure, refreshing and updating the look and feel, increasing traffic to more than 100,000 visitors per month; site offers spiritual guidance, and resources; refreshed content daily. - Implemented primary market research to determine the most appropriate direction for a new organization-wide communication strategy. From 2006 to 2007 (1 year) Rome Area, ItalyTelevision Production Intern @ From November 2005 to March 2006 (5 months) Summer Intern, Trade Marketing @ From June 2003 to August 2003 (3 months) Mexico City Area, Mexico

MBA, Business Strategy and Marketing @ Boston University Graduate School of Management From 2011 to 2013 Certificate, Events Management @ Universidad Anáhuac From 2010 to 2011 Semester Abroad, Communication and Media Studies @ Universitat Autònoma de Barcelona From 2004 to 2005 Bachelor of Arts (B.A.), Communication, Marketing @ Universidad Iberoamericana, Ciudad de México From 2002 to 2006 Instituto Oxford Pablo Maass is skilled in: Innovative Thinking, Entrepreneurial Skills, Strategic Planning, Business Analysis, Social Media Marketing, Market Research, Media Production, Film, Television, Spanish, Event Management, Adobe Creative Suite, Microsoft Office, Graphic Design, Creative Solutions