Board Member @ FA Women’s Superleague and Women’s Championship board
Head of Sponsorship @ FC Barcelona
Universitat Ramon Llull
Omar Berrada is SVP, Group Commercial Director of City Football Marketing (CFM), part of City Football Group. Best known as the owner of Manchester City FC, City Football Group (CFG) is an innovative organization which blends multiple clubs with global businesses. It also owns the MLS franchise, New York City FC and Melbourne City FC, alongside a
Omar Berrada is SVP, Group Commercial Director of City Football Marketing (CFM), part of City Football Group. Best known as the owner of Manchester City FC, City Football Group (CFG) is an innovative organization which blends multiple clubs with global businesses. It also owns the MLS franchise, New York City FC and Melbourne City FC, alongside a minor stake in Yokohama F-Marinos in Japan. This unique international proposition in football is creating dynamic commercial opportunities which have resulted in a strong commercial growth for all CFG clubs. In this time, CFM has secured the first global CFG partner with a ground-breaking partnership with the likes of SAP and Nissan Motor Co.; as well as over 50 new partners across all clubs. Under Omar’s management, CFM is expanding into new markets as it seeks to develop its global commercial footprint.
Prior to CFM, Omar worked at FC Barcelona for almost 8 years, as a Senior Media Business Development Manager and as Head of Sponsorship, during a very successful era for the Catalan club. Omar’s expertise in sponsorship and media rights reflects 11 years of senior-level experience in the sports industry and 5 years in the telecommunications sector with the companies Tiscali and World Online. He has a track record in negotiating complex and innovative partnerships with leading brands and companies.
Senior VP. Group Commercial Director @ From January 2015 to Present (1 year) London, United KingdomDirector of Partnership Sales @ From September 2013 to Present (2 years 4 months) Head of International @ From September 2011 to September 2013 (2 years 1 month) London, United KingdomHead of Sponsorship @ From January 2004 to August 2011 (7 years 8 months) Barcelona Area, SpainProject Manager @ From January 2002 to January 2004 (2 years 1 month) Product Manager @ From September 1999 to December 2001 (2 years 4 months)
PDD @ IESE Business School From 2008 to 2009 Masters @ Universitat Ramon Llull From 2001 to 2002 BBA @ European University From 1995 to 1999
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