I am a senior marketing and communications manager with background from FMCG and home electronics businesses. I have previously been working in large international organisations with brands such as GB Glace, Warner Bros, HBO, LUMIX, Panasonic and Coca-Cola. I rely on a strong FMCG marketing foundation from being a Unilever Management trainee. I have 15 years of work experience and 8 years experience of leadership including staff responsibilities.
Coca-Cola @ Responsible for the Coca-Cola brand and the development of marketing strategies, implementation and activation of the brand. From November 2015 to Present (2 months) SwedenNordic Marketing Communications Manager @ • Department manager leading the marketing-, digital-, communication- and trade- functions of Panasonic Nordic.
• Overall responsible for the marketing strategies for brands and products.
• Lead the development and implementation on digital platforms : new website, social media, e-shop, CRM database, SEO/SEM strategy etc.
• Develop, leverage and integrate strategic sponsorships into the business (World Wide Olympic Partner, Fotografiska, Stockholm Open, PSG etc).
• Key contact person and responsibility for media and advertisement agencies.
• P&L responsibility for the consumer marketing budget.
• Manager of a successful Marketing Communications team of 12 people. From April 2011 to June 2015 (4 years 3 months) Stockholm, SwedenNordic Product Manager @ • Responsibility for the development of the Panasonic brand and marketing strategies.
• Develop, drive and follow up short and long term marketing and sales targets
• Full responsibility for the P&L and maintaining the the product lifecycle from NPD incl. future of technology to EOL planning.
• To initiate, implement and follow up market- and customer activities
• To build strong relations with key customers
• Direct reporting staff From October 2008 to March 2011 (2 years 6 months) Stockholm, SwedenNordic Product Manager @ • Responsibility for consumer marketing and promotions of WB’s new releases and HBO TV series in the Nordic.
• P&L responsibility for all titles for four countries.
• Set strategies, drive, coordinate and effectivise the work with local sales org
• Head office reporting for Burbank, California.
• Key Account responsibility for the new Video On demand (VOD) business area.
• From 2007, staff responsibility for Product Manager function. From August 2004 to September 2008 (4 years 2 months) Brand Manager @ Brand Manager GB Glace - Brand, P&L and R&D responsibility for Singles, Scoop, Cornetto, Carte d’Or, soft ice and accessories. Pre launch responsibility for Ben & Jerry’s. From August 2002 to August 2004 (2 years 1 month) Stockholm, SwedenUnilever Management Trainee @ • Sales Project leader - GB Glace
• Regional sales rep - GB Glace
• Nordic Brand Manager, Lipton Ice Tea & Dextrosol - Unilever Bestfoods From August 2001 to August 2002 (1 year 1 month)
Marketing @ The University of British Columbia From 2000 to 2001 Msc, Agriculture @ Swedish University of Agricultural Sciences From 1996 to 2001 MSc, Economics @ Uppsala University From 1996 to 2001 Olivia Enquist is skilled in: Marketing Strategy, Online Marketing, International Marketing, Trade Marketing, FMCG, B2B, Advertising, Product Development, Negotiation, Marketing Communications, Budgeting, Forecasting, New Business Development, Product Marketing, Brand Development