Accomplished marketing professional with a solid background in corporate, community and private event management. Experienced in the successful planning, marketing and project management of events, meetings, conferences and trade shows. Effective in managing event/meeting logistics including venue and caterer selection, coordinating speaker presentations, securing audio-visual requirements and entertainment. Proficient in budget management and pre and post event
Accomplished marketing professional with a solid background in corporate, community and private event management. Experienced in the successful planning, marketing and project management of events, meetings, conferences and trade shows. Effective in managing event/meeting logistics including venue and caterer selection, coordinating speaker presentations, securing audio-visual requirements and entertainment. Proficient in budget management and pre and post event assessment. Experienced in developing marketing/promotional materials and sales collateral.
My marketing strengths are in the areas of strategic planning, market plan development, promotions planning and marketing communications. My diverse background includes experience in B2C, B2B, CPG and multi-cultural marketing.
I have successfully led cross-functional teams in the planning and execution of marketing/sales campaigns and have a proven record of achieving sales and marketing objectives.
I am results oriented, a self starter and have a reputation as a team builder. I possess strong organizational, negotiation, project management, time management, problem solving and decision making skill. I have effective communication and interpersonal skills and am skilled in managing agencies, vendors and other suppliers. I also have the ability to sell ideas and to effectively work with all levels of staff and management.
I am seeking opportunities that promote growth, and an environment that is highly energetic, challenging, fast paced, and allows creativity. One that is customer focused, team oriented, where employees are respected and diversity is embraced.
Marketing Consultant @ “Pleasure in the Job Puts Perfection In The Work!”
As an experienced marketing professional I am committed to providing my clients with the highest level of service. I bring a balanced mix of strategic, tactical and creative skills to the project. From January 2006 to Present (10 years) Marketing Consultant @ Supported the Brand Team in the preparation and analysis of the health of the business metrics for the RID®, Bactine®, and Campho-Phenique brands.
Responsibilities include developing monthly sales forecasts, monitoring consumption, share and competitive trends, managing brand budgets. From June 2014 to Present (1 year 7 months) Marketing Advisor @ Provided marketing direction for fundraising events designed to build awareness and gain financial support for the organizations. From March 2012 to October 2013 (1 year 8 months) Marketing Consultant / Assistant Brand Manager @ Supported the Brand Manager in the development and execution of business plan and marketing initiatives for the Consumer Health Care PURELL®, CORTAID® and Benadryl® Topical brands.
•Responsible for the trade and consumer promotions that drove the business of the product portfolio.
•Assisted in the development of new packaging and product claims to retain base business.
•Managed the development of the brand websites, banner ads, and digital marketing campaigns.
•Owned and prepared monthly analysis of brand and SKU level forecasts.
•Managed brand budgets.
•Prepared monthly consumption, share and competitive analysis utilizing IRI data.
•Partnered cross-functionally with Sales, Finance, R&D, Operations, Supply Chain, and other functional areas to accomplish business plan objectives. From January 2008 to December 2011 (4 years) Consultant / Researcher @ Conducted web based, email and telephone research to gather data on who’s who in the finance industry. From September 2007 to January 2008 (5 months) Marketing Segment Manager @ Developed marketing and communications strategies to build brand loyalty among the “Do It Yourself” (DIY) and New Home Mover customer segments. Other responsibilities included:
•New Product Launch – Implemented internal corporate event for launch of Aura paint. Created internal communication. Supervised AV set up. Coordinated speaker presentations. Developed gift bags with marketing collateral and sales samples. Organized cocktail reception.
•Sales Training – Managed quarterly sales training workshops and seminars. Selected venues. Coordinated travel and dining arrangements. Compiled workshop/training materials. From May 2006 to August 2007 (1 year 4 months) Consultant / Meeting Planner @ Managed meeting logistics on-time and on budget for pharmaceutical clients. Responsible for contacting venues, making recommendations for location and managing speaker itineraries and executing contracts. From January 2006 to April 2006 (4 months) Marketing Manager @ PrePaid Services Organization
Developed brand strategy to launch AT&T PrePaid Web Cents. The introduction of the Web Cents cards targeted to the youth market created an incremental revenue stream for AT&T and its retail partners and provided a retail distribution channel for online content providers.
Trade Marketing Manager
Developed and executed retail marketing programs, which drove consumer purchase of AT&T PrePaid Phone Card, Prepaid Internet and Prepaid Wireless products. Other responsibilities included:
•Promotional Phone Card Trade Shows – Developed trade show plans including pre and post show activities to build awareness, increase sales and drive traffic to booth. Managed show budgets to determine booth size and level of sponsorship. Oversaw design team on exhibit layout and set-up. Staffed and manned booth. Created event collateral and direct mail programs.
Business Markets Division
Marketing Communications/Advertising Manager
Planned and implemented marketing communications programs to support the business plan objectives to maintain customer loyalty, acquire new customers, win back lost customers, and stimulate usage.
Consumer Markets Division
Market Manager – Multi-Cultural Markets
Managed marketing activities related to maintaining market share in the African-American and Asian consumer markets. Primary focus was on retaining customers and stimulating revenues in these vulnerable segments.
•Managed AT&T’s sponsorship of prominent PR and national events. Such events included the National Urban League convention, NAACP convention, Black Filmmakers Hall of Fame, UNCF and Evening of Stars. Provided strategic and promotional direction to area managers on sales, retention, acquisition and customer awareness objectives for over 30 local marketing events for the African American and Asian consumer markets. From September 1990 to December 2003 (13 years 4 months)
MBA, Marketing @ Montclair State UniversityBachelor of Arts (BA), Accounting @ Bloomfield CollegeArts High School Olive Ross is skilled in: Marketing, Strategic Planning, Marketing Communications, Event Management, Event Planning, Event Marketing, Marketing Strategy, Project Management, Marketing Management, Market Planning, Marketing Segmentation, Multi-Cultural Marketing, Competitive Analysis, Marketing Reporting, Brand Management
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