@
Московский Государственный Университет им. М.В. Ломоносова (МГУ)
About:
Specialties: Multichannel development, International business development, E-commerce, Retail Operations, Product development, Branding, Trade Marketing, Consumer Research, Wholesale, General Management, Consulting, Digital product development, Online marketing, Finance.
Category Leader @ Full P&L responsibility for the Office products category performance in both Retail and 3d party seller businesses in the UK market. From May 2015 to Present (8 months) London,
Specialties: Multichannel development, International business development, E-commerce, Retail Operations, Product development, Branding, Trade Marketing, Consumer Research, Wholesale, General Management, Consulting, Digital product development, Online marketing, Finance.
Category Leader @ Full P&L responsibility for the Office products category performance in both Retail and 3d party seller businesses in the UK market. From May 2015 to Present (8 months) London, United KingdomGlobal Ecommerce Director @ Leading an omnichannel development of Mothercare and ELC businesses across 60 markets including the UK. Responsible for areas of online trading, web merchandising, web design, web content, online marketing, web IT, mobile, international & marketplaces development, ecommerce operations & user experience, CRM. Managing team of 80 specialists. From March 2014 to April 2015 (1 year 2 months) Watford, United KingdomHead of International Retail & E-commerce @ Successful launch and development of a brand new international e-commerce channel for Mothercare and ELC brands targeted at 50+ markets
Build and roll out of a global e-commerce platform tailored for local customers' needs based on Magento Enterprise software integrated with cental data feeds and local WMSs
Set up of international e-commerce operating standards, internal business change to accomodate new channel, internal and external training programs, global commercial deals with major 3PLs
Internal consulting on local e-commerce back office set up and organisational change
Build from scratch and managment of international e-commerce team
Local Mothercare/ELC web sites and branded stores on market places like TMALL and EBay launched across all major markets including China, Russia, Ireland, Indonesia, Kuwait, Australia, Ukraine, Germany, India.
e.g www.mothercare.co.id, www.mothercare.com.kw, www.elc-russia.ru, www.mothercare.ie, www.mothercare.tmall.com
Speaker at various industry events e.g:
'Power at a workplace' and 'Passion at work' at Oxford University Business Network 'Inspiring Women in leadership and Learning', UK
'Internationalisation of e-commerce: global vs local' at Retail Week Live, UK
'Internationalisation of e-commerce: driving profit abroad' at International Expansion Summit, UK
'International market entry strategies' at Oxford Brookes University, UK
'Ecommerce innovation through Magento' at Magento Imagine Conference, US
'Different approaches to International Ecommerce' at Retail Week Ecommerce Summit, UK
'Entry strategies into international markets' at Oxford Brooks University, UK
'Multichannel retailing' at Oxford Summer School Masters program for retailers, UK From December 2011 to February 2014 (2 years 3 months) London, United KingdomGroup International Franchise Development Manager @ Succesfully conducted a major Joint Venture deal in the Ukraine from evaluation of an opportunity to completion.
Business development of Mothercare and ELC brands and retail across varios territories including Russia, the Ukraine and Turkey with an annual revenue of £150m+ and over 100 stores.
Acted as an Interim Head of International Wholesale with a focus on the US market.
Supported launch and further development of web proposition in Ireland and Russia. From April 2010 to December 2011 (1 year 9 months) Strategy Consultant @ Sales stategy and organisational change consulting. Semiotics analysis for major confectionary corporation. From 2009 to 2009 (less than a year) Brighton, United KingdomMarketing Consultant, Project Lead @ Marketing strategy consulting project focusing on India and China markets. From 2009 to 2009 (less than a year) London, United KingdomMBA student @ MBA degree with focus on global retailing & strategy. From 2008 to 2009 (1 year) Commercial Director and Partner @ • Increased company`s turnover by 130 % within 3 years
• Updated the corporate distribution system by developing new sales structure, incentive programs for salespeople and trade marketing support for distributors
• Established a new retail sales division by working with national-level retail chains such as Metro Group, Auchan, Piaterochka amongst others
• Diversified sales through launch of a network of company-owned confection outlets in Moscow
• Managed six departments with total of 80 employees From 2005 to 2008 (3 years) Russian FederationMarketing Director @ Succesfully conducted national BTL campaigns for leading Polish brands in Russia. From 2004 to 2005 (1 year) Head of trade marketing @ • Managed a £9.4 million trade marketing budget
• Expanded national visual merchandising program that included recruitment, training and indirect management of several hundred employees
• Developed and executed trade marketing support program to launch a new product line, J7 juice in a new PET packaging. As a result, achieved numeral distribution of 40% in Moscow and 30% in Russia within first two months of the project
• Managed a team of 24 people within three departments From 2003 to 2004 (1 year) Deputy Sales Director @ Account managment of key clients. From 2001 to 2003 (2 years) Russian FederationSenior Marketing and Sales excecutive @ From 2000 to 2002 (2 years) Russian FederationMarketing and Sales excecutive @ From 1998 to 2000 (2 years) Russian Federation
MBA, Business @ University of Oxford - Said Business School From 2008 to 2009 Bachelor, Economics @ Московский Государственный Университет им. М.В. Ломоносова (МГУ) From 1998 to 2003 Olga Nazarkova is skilled in: Strategic Leadership, E-commerce, International Business, Trade Marketing, Marketing Strategy, Retail, Marketing Research, Project Management, Magento, Sales, Strategy, Program Management, Management Consulting, Business Development, Business Strategy
Looking for a different
Olga Nazarkova?
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension