Noelia Marcos's Email

I love to build businesses from scratch and to be challenged by uncertainty and changing business environments. For that, I have been involved in business endeavors that are in evolution and changing traditional concepts at an overwhelmingly fast pace. I have gained experience in the internet, mobile and digital media worlds, creating business models for digital content monetization, managing digital services and content, developing business overseas, and leading multinational and cross-functional projects based on partnerships across Latin America, US and Europe. Platforms: Web, Mobile Aps (mainly iOS), Smart TVs (based on Android app), Game Consoles and STBs. Programing languages: HTML, CSS. UX Certification from General Assembly. Experience in Wireframing (Axure), Prototyping, A/B testing and User Testing. PM software: JIRA, Confluence. Data Science/ Web analytics: R studio, SQL, Google Analytics, ComScore.

Sr. Product Manager at Amazon Instant Video @ From June 2014 to June 2015 (1 year 1 month) Greater Seattle AreaMBA @ Awarded as a Forte Foundation Fellow (scholarship). - VP Digital Media, High Tech Business Association. - VP Digital Media, Entertainment Business Association. - Ambassador of Center for Media and Entertainment (MEMES). - Riordan Fellows Mentor (nominated mentor of the year 2012 - 2013). - Teacher Assistant of Communication Development for Leaders' course (MBA Class) From September 2012 to June 2014 (1 year 10 months) Greater Los Angeles AreaConsultant @ From October 2013 to January 2014 (4 months) Greater Los Angeles AreaMBA Corporate Development Intern @ From October 2013 to December 2013 (3 months) Greater Los Angeles AreaMBA Product Management Intern - Xbox Live, Global Marketing @ - Performed competitive analysis and consumer insights research to evaluate the value proposition of entertainment content available in Xbox Live. Recommended short term action plan and long term strategic initiatives that were presented to the Leadership Team. - Performed web analytics to create a methodology in evaluating online content providers, which results in greater breath of most successful apps in Xbox console. - Developed an executive presentation promoting the new music service of Xbox to engage major music labels. From June 2013 to September 2013 (4 months) Greater Seattle AreaMBA Researcher @ - Analyzed consumer sentiment about movie trailers in social networks to forecast the opening weekend box office results. From November 2012 to December 2012 (2 months) Greater Los Angeles AreaProduct Manager Leader, Mobile Services @ - Led a high performance team of six product managers and analysts located in Peru and Ecuador, accomplishing 10X increase in revenue in three years, growing from 3% to 35% of total company revenue from 2007 to 2011. - Negotiated +15 agreements with telecommunication companies and music/ games publishers & developers, which led the development of monetization and digital distribution models for premium mobile content. - Designed business and strategic plans and content windowing recommendations for projects such as the first music online platform exclusively for Latin America, SONORA. - Assigned to lead operations in Ecuador. Surpassed income growth goals by 733% in Y1 and 80% in Y2. - Awarded the Telefonica Group 2009-2010 scholarship to pursue a Master in Business Telecommunications. Competition among all the employees in all Terra in Latin America, Brazil and the Caribbean. From July 2008 to April 2011 (2 years 10 months) Lima, PeruProduct Manager, Mobile Services @ - Created new business models (B2C: bundling, cross-selling and subscription and B2B) for mobile content and modeled financial forecast for subscriptions, churn and average revenue per user, increasing revenue 350% in one year. - Conducted competitive analyses of mobile content products and introduction of new business models, emphasizing revenue performance. - Negotiated digital delivery content agreements with +30 music, game and video publishers and developers. - Directed the product development process from conceptualization to launch, leading +15 projects. P&L responsibilities. - Promoted to Manager for the exceptional revenue increase in MAVS from 2007 to 2008. - Named Terra Peru’s Best Business Project Leader. From September 2007 to June 2008 (10 months) Lima, PeruProduct Manager, Small Business Internet Services @ - Introduced new business models in the development of new products, which led annual revenues growth by more than 100%, the highest growth in the department’s history. - Designed and conducted market research (quantitative and qualitative) and competitive analyses, introducing two new products which increase revenue and customer satisfaction. - Renegotiated +10 international agreements to improve the product profitability (Telecomunication companies, service providers: McAfee, etc). - Directed +10 projects with cross-functional teams from different company’s units and countries. - Named the Most Goal-Oriented Employee of 2007 based on a Terra Peru employee vote. From January 2007 to December 2007 (1 year) Lima, PeruProduct Manager, Consumer Internet Services @ - Exceeded annual revenue goals by 120% in 2005 and 2006 by introducingnew business models and products for corporate clients. - Renegotiated agreements with international telecom providers, improving the product’s profitability in around 30%. - Implemented a new e-mail platform that resulted in an 80% increase in revenue. From May 2005 to December 2006 (1 year 8 months) Lima, PeruProduct Analyst, Personal Banking @ - Designed and implemented new financial products and nationwide promotional campaigns. - Managed the marketing budget and performed profitability analyses for personal banking products. - Performed competitive analyses of financial products. The bank targeted primarily micro lending customers throughout Peru. - Proposed a new commission system to achieve an annual cost savings of 50%. From March 2004 to April 2005 (1 year 2 months) Lima, PeruInternational Commerce Analyst (Contract Position) @ - Performed data analysis of import/export information of the Andean countries by economic sector. From February 2004 to February 2004 (1 month) Lima, PeruIntern & Product Analyst @ - Responsible for new customer profitability and product price structuring. Assessed the impact of strategies and new products on customer acquisition. Designed and conducted primary market research. - Designed and implemented an automated corporate sales approval process, reducing approval processing time by 80-90%. From December 2002 to December 2003 (1 year 1 month) Lima, Peru

Master of Business Administration (MBA), Entertainment, Strategy and Entreprenurship @ UCLA Anderson School of Management From 2012 to 2014 M.S Telecomunication Business @ Universitat Politecnica de Catalunya From 2009 to 2010 Bullet Proof Manager, Business Administration and Management, General @ Crestcom International From 2008 to 2009 Executive Certificate in Marketing, Marketing @ Centrum, Business School of PUCP From 2006 to 2007 Bachelor of Science (B.S.), Economics @ Pontificia Universidad Católica del Perú Noelia Marcos is skilled in: Digital Media, Digital Distribution, Cross-functional Team..., Business Strategy, Product Management, Mobile Technology, New Business Development, International Business..., Mobile Content, Management, Product Launch, Internet Services, Mobile Applications, Mobile Marketing, Mobile Payments, Production Planning, SMS, WAP, WAP Push, Team Leadership, Volunteer Management, Leadership, Market Research, Analytics, Product Development, Telecommunications, Pricing, Web Analytics, Strategy