one pixel. two pixel, three pixel, four.
Perfectly placed pixels are central to UX design and the foundation of my design philosophy. I am a senior visual designer with more than 10 years of corporate and freelance experience focused on clean user interface, clear site navigation and attention to detail "down to the pixel".
I create effective solutions, guiding my clients towards optimal results. My multi-disciplinary background consists of graphic design, interactive media, digital marketing and web design. I bring an in depth understanding of usability, interaction, user interface and visual communications design to each and every project.
Specialties: Web Design, Visual Design, Interaction Design, Print Design, Photoshop, Deamweaver, PowerPoint, Prezi, Invision, Sketch
Senior User Interface Designer @ • Designed a user friendly experience across desktop, mobile and tablet
• Created mockups and clickable prototypes from product concepts using Invision that helped test and iterate prototypes with real users
• Worked with product managers, developers and designers in an agile environment. Collaborated and designed the Dictionary.com homepage, universal header and other product suites like Translate and Games.
• Designed the new email templates that would go out to a user base of 1 million users.
• Worked closely with marketing to design graphics for the most trending weekly articles and slideshows to showcase on the homepage. From December 2014 to Present (1 year 1 month) Senior Designer @ • Conceptualized and designed complete web pages, product sites and marketing assets, presenting them internally. These efforts resulted in a 120% increase in site visits, new visits were up 125%, page views up 111% and downloads up 142%.
• Generated lead volumes that consistently exceeded sales capacity with design of more than 25 campaigns annually.
• Design and manage the Baynote branding and corporate website.
• Fully designed and executed the launch of Baynote customer facing software. Responsibilities included all visual design for print/web, creating a secret email campaign and managing external vendor for multimedia production.
• Create wireframes and layouts of the customer facing applications and involved in all aspects from user research to concept development, prototyping, testing and final implementation.
• Collaborate cross-departmentally to deliver outstanding user experiences by working closely with user analytics, copywriters, product management groups and front-end developers.
• Provided design guidance and managed relationships with third-party agencies.
• Create user-centric flows, interaction and visual design and present product design work to teams and senior management. From March 2014 to December 2014 (10 months) User Interface Designer @ • Design and manage the Baynote branding and corporate website.
• Fully designed and executed the launch of Baynote customer facing software.Responsibilities included all visual design for print/web, creating a secret email campaign and managing external vendor for multimedia production.
• Create wireframes and layouts of the customer facing applications and involved in all aspects from user research to concept development, prototyping, testing and final implementation.
• Collaborate cross-departmentally to deliver outstanding user experiences by working closely with user analytics, copywriters, product management groups and front-end developers.
• Provided design guidance and managed relationships with third-party agencies.
• Create user-centric flows, interaction and visual design and present product design work to teams and senior management. From March 2011 to March 2014 (3 years 1 month) Freelance Senior Web/Visual Designer @ • Conceptualization, execution and maintenance of the City of San Jose – District 10 website by working within existing templates and conventions but also exploring new solutions.
• Design brochures, monthly birthday cards, and print material for city events.
• Design e-newsletters which goes out to 5000 households, increased readership by 12% From 2008 to December 2012 (4 years) Freelance Senior Web/Visual Designer (Consultant) @ • Helped implement an innovative concept for self learning systems for educational websites.
• Brainstormed concepts, created wireframes, defined the look and feel and logo. From October 2011 to November 2011 (2 months) Senior Visual Designer @ • Determine the look and feel of the user interface design for PowerShow.com
• Execute designs that advance the company's merchandising, business, marketing and branding.
• Responsible for design and implementation of marketing emails sent out weekly which facilitate an increase in sales.
• Manage contractors & external vendor relationships to meet tight deadlines by defining standards and timelines so new vendors can implement in a timely, consistent manner and provide quality assurance of all creative deliverables.
• Create accurate, clear specifications for HTML design layouts for engineering team to implement designs and provide visual QA comments prior to launch.
• Created 50,000 templates from 1000 images using design schemes and custom animations using Microsoft PowerPoint.
• Responsible for creation and design of high impact banner ads and product demos using Microsoft PowerPoint and Adobe Flash to help customers understand the use of product and increase sales. From March 2000 to March 2011 (11 years 1 month)
BFA, Computer arts @ Academy of Art University From 1997 to 2000 B Com, Accounting @ Narsee Monjee College From 1992 to 1997 Nitila Patel is skilled in: Interaction Design, Web Design, Photoshop, Graphic Design, PowerPoint, Visual Designer, Prezi Designer, CSS, WordPress, User Interface Design, InDesign, Flash, Dreamweaver, Graphics, Logo Design, HTML, User Experience