Nishant specialises in omni-channel customer strategy development in the B2B and B2B2C sectors He works in multiple industries helping companies develop and optimise their strategy, operating model and capabilities to deliver leading customer experience and sustainable profitable growth He has international experience with cross-functional leadership and transformational roles in Europe, Americas, and Asia Pacific He drives thought leadership in innovation, digital and technology, and brings an entrepreneurial mind-set to his work He holds an Executive MBA from University of Leeds, and professional qualification from Chartered Institute of Marketing and Chartered Management Institute.

Strategy Consultant @ From May 2015 to Present (8 months) London, United KingdomMember of Advisory Council @ As a member of the HBR Advisory Council, I provide feedback to the editors, preview new content, and weigh in on ideas from HBR as well as those from the wider world of management and leadership. From December 2014 to Present (1 year 1 month) Strategic Marketing Manager @ • Develop global marketing plans with regional variations, including budget allocation and ROI reporting mapped against customer and market insights, to ensure appropriate spending • Manage implementation of key strategic multi-channel marketing initiatives, working in collaboration with teams across SEO, PPC, Affiliates, Social Channels, Video, Email, Internal Web Merchandising, External Advertising in industry websites, Print, and Sales Staff • Commercial ownership for delivery of ‘element14 Design Center’ launch to position Premier Farnell as the No. 1 destination for hardware and software development tools • Manage global tactical marketing initiatives – e.g. delivering £0.6m of incremental margin for fiscal year-end, utilising low-cost, fast to implement online channels • Company lead to deliver UK government funded project with Leeds Met University to develop a new online solution for engineering customers, generating annual revenue in excess of £1m From December 2013 to Present (2 years 1 month) Leeds, United KingdomGlobal Intelligence Analyst - Strategic Planning @ From May 2012 to May 2013 (1 year 1 month) Leeds, United KingdomeMarketing Executive @ From October 2011 to May 2012 (8 months) Leeds, United KingdomMarketing Executive UK & Eire @ From September 2010 to October 2011 (1 year 2 months) Sales & Marketing Manager @ From October 2009 to September 2010 (1 year) Business Development Manager @ From June 2008 to September 2009 (1 year 4 months)

Master of Business Administration (M.B.A.) @ University of Leeds From 2011 to 2014 Diploma in Management Consulting @ Chartered Management Institute From 2013 to 2013 CIM Professional Diploma @ Chartered Institute of Marketing From 2008 to 2009 Pre-Masters Diploma in Computing @ University of Derby From 2006 to 2007 B.Sc.(Hons) Electronics and Electrical Engineering @ University of Derby From 2004 to 2006 HND Electronics & Communication @ Rai University From 2002 to 2004 Nishant Nishant is skilled in: E-commerce, Strategy, Strategic Planning, Marketing Strategy, Multi-channel Marketing, Social Media, Market Research, Competitive Analysis, Market Analysis, B2B Marketing, Product Marketing, Digital Marketing, Segmentation, Strategic Thinking