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Ninna Wicki Olsen-Stryhn

Commercial Director Nordics

Commercial Director | Groupon Nordics | E-commerce | Online Sales | Business Development

Copenhagen Area, Capital Region, Denmark

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Ninna Wicki Olsen-Stryhn's Email Addresses & Phone Numbers

Ninna Wicki Olsen-Stryhn's Work Experience

Groupon EMEA

Commercial Director Nordics

August 2015 to Present

Stockholm, Sweden

Groupon EMEA

Regional Director DK/SE

April 2014 to August 2015

Copenhagen Area, Denmark

Groupon EMEA

Strategic Planner

June 2012 to April 2014

London, United Kingdom

Ninna Wicki Olsen-Stryhn's Education

Ledernes Kompetence Center

PRINCE2 Foundation Certification Project Management Passed

2012 to 2012

Ledernes Kompetence Center

Project Management Project Management 12

2012 to 2012

Copenhagen Business School

MSc Marketing Communication Management (MCM)

2008 to 2010

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About Ninna Wicki Olsen-Stryhn's Current Company

Groupon EMEA

Groupon, launched in November 2008 in Chicago, as a daily deal site featuring the best deals on what to do, eat, see, and buy in over 140 cities across the world. Groupon uses collective buying power to offer great prices and provide a win-win for businesses and consumers. Responsibilities - Part of the Senior Management group and...

Frequently Asked Questions about Ninna Wicki Olsen-Stryhn

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Ninna Wicki Olsen-Stryhn works for Groupon EMEA

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Ninna Wicki Olsen-Stryhn is Commercial Director Nordics

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Ninna Wicki Olsen-Stryhn works in the Online Media industry.

About Ninna Wicki Olsen-Stryhn

đź“– Summary

I am experienced in managing, steering and contributing from idea to execution in a dynamic and fast-paced environment. I am agile, driven and curious, which makes me geared for new challenges at any given time. I let my results speak for themselves as I reach goals, exceed expectations and is not afraid to work hard to get the job done.Commercial Director Nordics @ Groupon, launched in November 2008 in Chicago, as a daily deal site featuring the best deals on what to do, eat, see, and buy in over 140 cities across the world. Groupon uses collective buying power to offer great prices and provide a win-win for businesses and consumers. Responsibilities - Part of the Senior Management group and the Steering Group for Groupon Nordics - Partly responsible for demand and an annual turnover of around 200 million DKK - Lead, steer and implement strategic, commercial and planning initiatives - Project manage organisational changes - Work alongside Sales Directors to set strategic weekly/monthly/quarterly direction - Reporting and Business Intelligence support for Sales & MD - Partly responsible to coach, motivate and push Sales Managers and Key Account Managers Achievements - Invented, launched and steered the Groupon Nordic Dining Weeks in DK, SE, NO with the result of 50% incremental revenue two weeks in a row - Through continuous coaching and training of Managers I have improved their commercial knowledge in order to increase the quality on all levels: from deal to city, region and country From August 2015 to Present (5 months) Stockholm, SwedenRegional Director DK/SE @ Responsibilities - Partly responsible for P&L in DK - Board member in DK with signing rights - Responsible for an annual regional turnover for DK and South Sweden of around 60 million DKK - Profit, results, supply, demand and daily business in DK and South Sweden - Direct reports including Sales Manager and Sales Representatives (15 people) - Internal and external communication including but not limited to internal across departmental, Danish Consumer Ombudsman, Legal Authorities and Legal Offices Achievements - Doubled YoY quantitative result through increased supply of deals - Increased YoY quality seen in increased gross bookings per contract and recognised brands on the platform: Planetarium, Arken,, Swan Lake, Hunkemøller, Uber, Car2Go, Thriller and many more - Stabilise workforce seen in improved YoY employee satisfaction (ESAT) and avg. turn around time per employee - Increased YoY customer experience and satisfaction (CSAT) From April 2014 to August 2015 (1 year 5 months) Copenhagen Area, DenmarkStrategic Planner @ Responsibilities: - Manage annual demand/target of around 60 million DKK - Manage inventory to match consumer demand - Manage ideal category mix in accordance to seasonality, demand and performance data - Manage and plan daily and weekly city pipelines - Analyse and optimise quality of supply pre- and post-feature - Support Sales, RD and MD daily to push for supply, optimise revenue and reach daily, weekly, monthly and quarterly targets - Keep up to date on latest market trends related to the vertical/city and plan accordingly - Utilise deal knowledge within the team and country to fine tune deal economics with the sales teams and to position deal marketing with editorial - Interdisciplinary communication between operational- and sales team - Thrive in a fast-paced environment and make quick decisions with sometimes incomplete information Achievements - Increased gross booking per contract with up to 25% by implementing decoy pricing - Succeeding in interdisciplinary communication in a way that I became the glue that holds departments together - Adding 10-20% incremental revenue through seasonal initiatives and merchandising themes like Mother´s day, Father´s day, Leisure & Activities - Building tangible pipelines and shopping lists for Sales to follow to meet and exceed supply targets - Take on new markets like Norway and Sweden where I succeeded in implementing best practice and stabilise strategic planning for the regions From June 2012 to April 2014 (1 year 11 months) London, United KingdomIntern @ Innovative Danish player at the international market for game and entertainment apps Achivements - Developing investment propositions, business and marketing plans for apps - B2C and B2B segmentation From March 2012 to April 2012 (2 months) Copenhagen Area, DenmarkAffiliate Manager @ Affiliate network offering a wide range of online marketing campaigns where collaboration is created between advertiser, media agency, website and consumer in order to optimise and create high ROI for everyone. Responsibilities: - Budgetting and setting daily, monthly, quarterly and yearly targets for publishers and Media Danmark in order to secure YoY growth - Strategy planning of overall company goals, mission and vision together with the remaining management group - Online marketing via banners, surveys. click campaigns (CPC), lead campaigns (CPL), CPA, CPM, SEM, SEO in DK, SE, NO, FIN - Tracking, monitoring and analysing affiliate activities in order to optimise and assure quality of the online marketing and sales - Coordinating, negotiating and pricing of campaigns - Daily dialogue with publishers reg. marketing push of campaigns and future cooperation From December 2010 to December 2011 (1 year 1 month) Copenhagen Area, DenmarkMarketing Consultant @ Political business organisation representing 17.000 Danish companies and 100 trade associations in service sectors such as trade, tourism, business services, IT, welfare services and transport. As the Danish Chamber of Commerce, Dansk Erhverv is represented in multiple international affairs. Responsibilities - B2B telemarketing: sale, ads, e-news, marketing planning etc. - Marketing of DE’s commercial products to members of DE: subscription with TDC, Telenor, Statoil, public procurements etc. - Carnet: issuing certificates of origin and export documents From November 2009 to December 2010 (1 year 2 months) Copenhagen Area, DenmarkProject Manager @ High-end motorbike manufacturer and dealer of custom-made motorbikes. Project: A thorough consumer behavioural study on the symbolic meaning of motorbiking in Denmark is made. The thesis contains an investigation of the consumption behaviour of motorbikers in Denmark and provides theoretical as well as practical implications on how the new-established luxury Danish motorbike brand Lauge Jensen A/S, can find a niche in the motorbike industry and gain a competitive advantage against established players. See project here: From February 2010 to September 2010 (8 months) Market Assistant @ Collaboration between the Danish Ministry of Foreign Affairs and The Danish Chamber of Commerce with the purpose of building bridges between Danish trade and foreign businesses located in 3rd world countries. Responsibilities - Quantitative analysis and statistic supplement to quarterly and annual reports - Managing CRM database in Access - Sales related matchmaking of Danish importers and foreign exporters - Approving business offers from exporters - Email correspondence with foreign exporters on a daily basis - Assisting in setup and sending e-mail newsletters - Assisting at seminars, conferences, meetings etc. From January 2007 to January 2010 (3 years 1 month) Copenhagen Area, DenmarkSales Assistant / Assistant Store Manager @ The finest toy shop in the world with over 255 years of experience in bringing smiles and laughter to children by introducing all to a world of joy and wonder. Responsibilities: - Launch and build up Hamleys permanent store in Magasin du Nord, Copenhagen - Launch, build up and assist in managing pop-up stores in Odense, Rødovre and Fields - Direct sales and indirect sales via strategic store setup in order to ease customer navigation and increase customer satisfaction to maximise sales - Translate product manuals from English to Danish. From October 2005 to January 2007 (1 year 4 months) Copenhagen Area, DenmarkSales Assistant @ From 2002 to August 2005 (3 years) PRINCE2 Foundation Certification, Project Management, Passed @ Ledernes Kompetence Center From 2012 to 2012 Project Management, Project Management, 12 @ Ledernes Kompetence Center From 2012 to 2012 MSc, Marketing Communication Management (MCM) @ Copenhagen Business School From 2008 to 2010 BSc, Business, Language, and Culture @ Copenhagen Business School From 2005 to 2008 Ninna Wicki Olsen-Stryhn is skilled in: Online Marketing, Marketing Communications, Online Advertising, Advertising, Strategic Planning, Sales Management, Affiliate Marketing, Analysis, B2B, Growth Management, Sales Operations, Excel, PowerPoint, Revenue Forecasting, Regional Planning

Ninna Wicki Olsen-Stryhn’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Ninna Wicki Olsen-Stryhn's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Ninna Wicki Olsen-Stryhn's Willingness to Change Jobs



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