Marketing Executive @ Berjaya Starbucks Coffee Company Sdn Bhd
Marketing Executive @ HVN Entertainment Sdn Bhd
Account Executive @ Saatchi Lab Malaysia
Marketing Executive @ From April 2014 to Present (1 year 9 months) Marketing Executive @ Person in-charge of oversee Walt Disney Studios Home Entertainment products in Malaysia from tip to toe. Work closely with Walt Disney principles & business associates in developing and implementing A&P initiatives, themes and promotional mechanics with the aim of brand building, increasing
Marketing Executive @ From April 2014 to Present (1 year 9 months) Marketing Executive @ Person in-charge of oversee Walt Disney Studios Home Entertainment products in Malaysia from tip to toe. Work closely with Walt Disney principles & business associates in developing and implementing A&P initiatives, themes and promotional mechanics with the aim of brand building, increasing sales and profitability. Attended Walt Disney Home Entertainment Showcase in Malaysia, Singapore & yearly event of Walt Disney Conferences in Bangkok. Presented potential marketing plan for Malaysia home video entertainment market to Walt Disney Studio principles.
Also, liaise and maintain good rapport with other overseas studio representatives. Work closely with studios like Universal, Paramount/Dreamworks, Tuba from Korea (Larva) & Voozclub from Korea (Canimals).
Liaise closely with the local theatrical principals such as Buena Vista Columbia Tristar Film & United International Pictures to create opportunities in growing the market for both theatrical & home video industry.
Manage & oversee – from start to finish – all tasks related to the release of movie titles to the market on time.
Partake in the brainstorming, formulation and execution of effective marketing strategies for new releases and events proposal.
Planning, organizing and controlling all aspect of event activities including marketing plan for new releases - Marketing Promotion & Marketing Financial.
Daily pro-active on jobs follow-up and resourceful to ensure productivity and smooth workflows between studios, third party & inter-department.
Able to negotiate, problem-solving and critical thinking with studios representative and third parties on details of upcoming new releases and events.
Brainstorming with designers to devise an artwork or a campaign that meets the studios, company’s & market demands.
Conduct market survey/research activities to determine the best strategy to partake in and to fully observe & analyse customer’s behavior towards current product range or new product introductions. From May 2012 to April 2014 (2 years) Account Executive @ From April 2011 to May 2012 (1 year 2 months)
Bachelor of Arts (B.A.), Mass Communication/Media Studies @ Universiti UCSIVictoria Institution Nikki Tan Yoke Seang is skilled in: Marketing Communications, Social Media, Event Management, Microsoft Word, Microsoft Excel, Navision, Customer Service, Product Marketing, Recruitment Advertising, Negotiation, Outlook, Market Research, Account Management
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