Trade Marketing Analyst, Finish @ From May 2015 to Present (8 months) Category Analyst - Category Captain @ Category Captain for Planning & Protection at Target From March 2014 to April 2015 (1 year 2 months) Retail Sales Representative - Graduate Development Program @ • Sold over $35,000 worth of incremental display units across 20 ShopRite Grocery Stores • Recommended and executed shelf changes in the Household Chemicals section of ShopRite acquiring optimal eye-level shelf placement and vertical blocking of RB Products • Negotiated with Walmart Department & Store Managers to determine optimum locations for over 30 RB displays & features across 15 stores Lysol Hand Soap Group Project • Initiated research by observing and Interviewing 335 Hand Soap shoppers in-store across 10 different channels, gaining shopper insights that formed the foundation of the project • Formulated ‘Moms against Cooties’ campaign targeted at increasing awareness threefold in 3 years • Presented recommended strategy to Senior Management, aimed at improving 4Ps to gain 10% share in the Category From September 2013 to March 2014 (7 months) Sales Intern @ • Computed a Return on Investment (ROI) tool to calculate the efficiency of in-store promotions and features based on incremental sales, change in share and revenue • Presented findings and recommendations for optimal promotional efficiency in the Personal Care businesses to Senior Management aiding in prioritization of Trade spend • Compiled and calculated price slopes of 30 different household products across Drug, Mass, Dollar and Club to understand industry trends in pricing mechanisms From June 2013 to September 2013 (4 months) Research Assistant @ • Developed and conducted behavioral lab experiments with over 300 student subjects generating tangible data required to further research in ‘Problem Solving & Detection’ • Coded and analyzed data by processing lab results into SPSS software, aiding senior researchers to adopt new research methodology and make relevant conclusions • Contacted and corresponded with over 50 loan officers to participate in interviews crucial to understanding the influence of emotional expressions on loan applications From September 2010 to May 2013 (2 years 9 months) Financial Services Intern @ • Mapped potential candidates for 8 different searches according to client specifications and relevant experience for Consulting, Insurance Firms & Banking Institutions in the Asia Pacific Region, providing the initial framework for the search. • Updated status reports on the company database for over 600 candidates thus improving client communication. • Collated and prepared pitch documents entailing Industry trends and Market Research in the Private Banking sector, to be presented to potential clients, demonstrating the firm's knowledge and experience in the Industry From May 2011 to August 2011 (4 months) Singapore

BA, Economics and Applied Statistics, Minor in Entrepreneurship @ University of Michigan From 2010 to 2013 International Baccalaureate @ UWC South East Asia From 2008 to 2010 IGCSE @ Overseas Family School Singapore From 2007 to 2008 Middle Years Program @ International School of Amsterdam From 2005 to 2007 Nikita Gopalan is skilled in: Fundraising, Proposal Writing, Research, Data Analysis, Financial Analysis, Economics, PowerPoint, Market Research, Microsoft Excel, Marketing, Social Media, SAS, SPSS, STATA, R, Salesforce.com, Google Analytics, Entrepreneurship