Business Development Lead - Publisher Partnerships @ From July 2014 to Present (1 year 6 months) Mumbai Area, IndiaSenior Business Development Specialist @ Media.net is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions to a substantial and diversified client base. With more than 450 employees, Media.net has one of the largest teams worldwide building a global contextual advertising business. From August 2013 to June 2014 (11 months) Mumbai Area, IndiaBusiness Development Specialist @ • Reach out to prospective proactive leads, and work towards closing the sale over email, phone calls, chats, etc. • Contact reactive signups and guide them through the process of going live • End-to-end business development, starting from the sales pitch to closing the sale • Upsell to existing clients, ensuring that the maximum possible business is being brought in • Provide inputs for development of the business, based on strategic interactions with customers • Conduct sales research and competitor analysis • Work closely with account managers, in order to maximize client revenue and profits • Become the commercial liaison for customers, and provide required support on escalated issues, along with advising them on most effective processes • Work as the point of contact for all CRM-related issues within the team, and ensure smooth functioning and updation of the same • Participate in the integration and training of new employees, along with mentoring them in the initial period From February 2012 to July 2013 (1 year 6 months) Mumbai Area, IndiaBusiness Development Specialist @ 1. Keyword Research and Campaign Execution • Conduct keyword research on an ongoing basis • Oversee the creation and execution of ad campaigns across several networks (Google, Yahoo, Bing) • Analyze and modify campaigns according to insights gained from live campaigns 2. Traffic Acquisition and Monetization • Manage over 10 million ad impressions per day using CPA campaigns via the OpenX ad serving platform • Optimize traffic acquisition costs, ensure profits while meeting volume and revenue generation targets 3. Web Development and Content Creation • Build brands by developing content-rich properties, mainly aimed at the US market • Oversee the creation of the websites and work closely with designers and developers • Participate in the creation of content for the properties From May 2011 to February 2012 (10 months) Content Intern @ • Creation of content for online media sharing platform, ProjectOffguard.com • Perform moderator responsibilities of approving and disapproving posts • Function as a curator, finding content that is engaging and interesting based on user's demographic profile and interests • Provide inputs on site layout and creative design • Handle troubleshooting and day-to-day issues From April 2010 to June 2010 (3 months)

BMM, Mass Media and Communication @ St. Xavier's College From 2008 to 2011 Higher Secondary, Arts (Humanities) @ R.D.National College From 2006 to 2008 High School (SSC), Secondary School Certificate @ St. Stanislaus High School From 1995 to 2006 Nikhil Thomas is skilled in: Ad Networks, Search Advertising, Online Advertising, PPC, Digital Marketing, Business Development, Social Media Marketing, SEM, Google Adwords, Google Analytics, Web Analytics, Strategy, Advertising, Competitive Analysis, Content Strategy, Online Marketing