Nicole is a dynamic self-starter with a 10+ year track record excelling in demanding, highly technical environments that require direction, structure and focus. Take-charge B2B solutions marketing leader specializing in professional services, engineering, and manufacturing in high-tech, IT/telecom/wireless, environmental and automotive. Proficient in analyzing business situations, formulating solutions and translating them into creative and innovative marketing strategies.
Nicole is a dynamic self-starter with a 10+ year track record excelling in demanding, highly technical environments that require direction, structure and focus. Take-charge B2B solutions marketing leader specializing in professional services, engineering, and manufacturing in high-tech, IT/telecom/wireless, environmental and automotive. Proficient in analyzing business situations, formulating solutions and translating them into creative and innovative marketing strategies. Recognized as an outstanding leader with excellent influence, financial and relationship management skills as well as strong track record of success exceeding revenue and customer satisfaction.
Expertise in writing/communication, marketing automation, B2B lead generation programs, traditional marketing, digital marketing initiatives, integrated marketing programs, partner marketing, product marketing, corporate website development, CRM strategies & development, marketing analytics, media/public relations, social media, and marketing communications.
EMEAR Field Marketing and Business Development Senior Consultant @ Managing the field marketing and business development strategy for Europe, Middle East, Africa and Russia for [email protected] Responsible for localizing the Global field marketing strategy and execution plans including the event strategy, and optimization of the marketing mix by country and region to deliver the KPIs and targets. Developing and expanding engagement within the business to increase opportunities with prospect, existing accounts and partners, and driving growth for certifications. From July 2015 to Present (6 months) Marketing Management Consultant @ Marketing Management Consultant: Unique expertise designing and executing marketing strategies for organizations requiring B2B marketing program development, digital marketing/new technologies, public relations, pricing strategies, and analytics. Industries served include professional services, product compliance, high tech, manufacturing, and automotive.
Selected Consulting Projects:
++Challenged with launching startup brand in an extremely mature product testing sector with minimal budget. Differentiated company from competition through marketing core competencies, expertise, and unique selling proposition. Developed customized digital marketing, social media, and public relations solutions that increased brand awareness and web traffic 50% continuously.
++Created and launched geo-targeted digital, social, and mobile marketing campaigns.
++Performed competitive research project that compared innovative technology tools being used by different competitors globally. Uncovered unique areas for growth, developed SWOT analysis and presented findings and recommendations to CEO. From May 2012 to Present (3 years 8 months) Marketing Consultant @ From February 2015 to October 2015 (9 months) Marketing Consultant @ From July 2014 to December 2014 (6 months) Marketing Consultant @ From May 2014 to November 2014 (7 months) Marketing Consultant @ Provided marketing consulting services for a variety of small projects including event planning, CRM strategy, white paper development, presentation/proposal writing, public relations/press release writing, market research, mobile marketing strategies, email marketing, internet marketing, and website content development. From August 2012 to May 2014 (1 year 10 months) Director of Marketing @ Director of Marketing: Recruited to rebuild and refocus marketing department activities, build marketing analytics, and improve sales tools to ensure future growth, improve market penetration, and optimize long term profitability for global technology services provider.
++ Rebuilt marketing department from scratch to full service marketing department for North America.
++ Managed team of marketing communication professionals, agencies and outside vendors. ++ Managed $1.2M marketing budget.
++Collaborated with global marketing teams around the world to effectively launch joint marketing campaigns and programs.
++Delivered significant cultural change, creating new corporate mindset that embraced uniting the sales and marketing departments with CRM technology; implemented and enforced metric based reporting structures. Achieved 85% adoption rate in first year.
++Developed go-to-market strategy and produced series of high profile corporate branding initiatives including website development, digital marketing, social media, blogs, whitepapers, advertising, collateral, case studies, voice-of-customer, trade show strategy, brand communication platform, templates, public relations and content marketing strategy.
++Established strategic marketing plans and monthly budget spend targets, and tracked actual vs. plan. Continuously met +/- 10% projected monthly spend forecast.
++Led cross-functional marketing and project group, heading all marketing initiatives. Produced 10 marketing programs per month, a record in the company’s history.
++ Installed and integrated a complete marketing automation system.
++ Doubled the monthly website traffic to over 10,000 visits per month. From September 2010 to September 2012 (2 years 1 month) Greater Boston AreaFounding Member, Skater & Marketing/Public Relations Director @ Founding member, skater and Marketing/Public Relations Director for New Hampshire Roller Derby, a skater-owned and operated 501(c)(3) non-profit organization which promotes women’s athleticism while giving back to the local community. The league is a member of the Eastern Region of Women’s Flat Track Derby Association (WFTDA) and follows the guidelines and standards set forth by this governing body.
++ Founding member, responsible for building the business, marketing, public relations, and fundraising.
++ Worked with founding members to organize gorilla style marketing and awareness efforts for new team.
++ Grew league from 5 members to over 100 members of skaters and staff.
++ Planned and organized fundraising events to raise money for league and local charities.
++ Secured local and state news articles and television spots through Public Relations. From 2007 to 2011 (4 years) Field Marketing Manager @ Field Marketing Manager: Managed all corporate branding and integrated marketing initiatives for several vertical business units in Consumer and Electronics division of global technology professional services provider with annual revenues of $2.3 billion. Created go-to-market strategy, led corporate branding initiatives, external messaging, website design, pricing strategies, planned events, content marketing strategy, brand marketing, digital marketing, and public relations, enhancing Intertek’s corporate image.
++Pushed company toward email marketing while digital marketing was in its infancy in the industry — early entry positioned company as digital marketing leader and visionary, helping gain market share and build awareness.
++Assembled cross-functional team representing engineering, sales, marketing, and operations developing a well rounded customer solution; initiative lead to $7 million revenue increase for business line.
++Partnered with global marketing teams to effectively launch joint marketing programs.
++Managed team of marketing partners, agencies, and outside vendors.
++Developed brand communication strategy including all marketing communications, trade show planning, digital marketing, social media, advertising, collateral, whitepapers, webinars, measurement/analytics, public relations, website development, etc.
++Consistently met or exceed lead goals by contributing over 4,000 leads for two business units in the first year of employment. Continuously increased lead generation 20% annually.
++ Key member of 4 acquisition teams that acquired under-capitalized competitors, capturing dominant market share (up from approximately 10% to 50%).
++Managed awareness building campaigns for companies brand in the Middle East. Outreach included attending meetings, trade shows, and using direct mail and letters to reach audience. Efforts resulted in only certification mark accepted for building products in UAE. From June 2006 to September 2010 (4 years 4 months) Greater Boston AreaPublic Information Manager @ Public Information Manager: Managed strategic marketing initiatives and built brand awareness and public relations for Enterprise Solutions business targeting government markets. Initiated over 300 town hall meetings and regional advisory boards, built partner relationships, developed marketing analytic processes, wrote marketing copy, public relations, newsletter writing, and business proposals. Exceeded goals and awarded 5 year contract extension with the PA Department of Transportation. From 2003 to 2006 (3 years) Greater Pittsburgh AreaMarketing Manager @ ++ Worked in tandem with channel partners to drive revenue growth through marketing and sales programs.
++Developed content marketing strategy.
++ Developed integrated marketing plans, programs and events for major channel partners including resellers, distributors, system integrator, and OEM partners including ADI, Honeywell, Monster Cable, and Coleman Cable to name a few.
++ Designed and developed corporate brand communications and partner marketing tools including collateral, point-of-purchase displays, innovated marketing strategies, photo libraries, spec sheets, training, advertising, public relations, digital marketing, trade show and event planning, article writing and placement, industry awards, website development, collateral development, and partner events.
++ Created the ADI “Wired to the Max” merchandising program released in 96 ADI branch locations across the US.
++ Designed and implemented a one-of-a-kind online mulit-media presentation as an innovative visual sales tool for partners to use to simplify and explain the technology of structured wiring. From March 2001 to August 2003 (2 years 6 months) Marketing Communications Specialist @ From 1997 to 2001 (4 years)
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