Senior Director Product Marketing- Social Slots & Match 3 @ Zynga
Director of Business Development Operations- Social Casino @ Zynga
Innovative and results-oriented manager with history of success with marketing online and mobile games, in large-scale corporate environments locally and internationally. Proven track record of exceeding personal and department goals. Leverages career history of UA, marketing and strategic partnership, including expanding organizations on a global scale, establishing relationships with business, agencies, media companies, and long term clients.
Innovative and results-oriented manager with history of success with marketing online and mobile games, in large-scale corporate environments locally and internationally. Proven track record of exceeding personal and department goals. Leverages career history of UA, marketing and strategic partnership, including expanding organizations on a global scale, establishing relationships with business, agencies, media companies, and long term clients. Extensive experience building processes, work procedures and leading cross-functional teams to successfully work together to achieve goals across global business units.
Areas of Expertise:
UA Mobile / Desktop – Marketing – Relationship Management – Account management
Mobile Advertising – Performance marketing Models – Facebook advertising
Senior Product Marketing Manager - UA Manager @ Promoted to Senior Product Marketing Manager, assuming all responsibilities for heading two main titles and driving new users from display, search and social channels. As senior PMM, responsible for bringing new partners with over 1m dollars spend a month, setting up daily / weekly goals, reviewing and analyzing their performance and making relevant decisions based on performance.
Responsible for maintaining all of the ongoing relationships with over 20 partners including agencies, networks, exchanges and app promotional partners. Supporting those partners on all of their requirements – act as the liaison between the partner and the various departments internally from legal, creative, finance and development. From December 2013 to Present (1 year 11 months) San Francisco Bay AreaProduct Marketing Manager - UA for RMG / Social Game @ Started as a PMM for Real Money Gambling products. Was responsible for defining, creating and managing the affiliate program for RMG products. Built processes that supported the team in delivering the results on time and on budget.
Recruited external partners, negotiated and finalized the business relation for both RMG and the casual title. Once the deal was secured, got the partner set up via legal, tech, creative, finance and worked with them very closely on hitting their goals and targets. Negotiated and planned strategic partnerships for cross promotional opportunities with other relevant verticals. From April 2013 to December 2013 (9 months) San Francisco Bay AreaConsultant for the US market @ Defined the affiliate program, planned the UA efforts and worked in full sync with the HQ on building up the platform to support the needs of the affiliates. Worked very closely with both R&D and PM’s from HQ to make sure that the plan is being rolled out according to its major milestones. Negotiated deals with top RMG affiliates in the US to start promoting the RMG products. From October 2012 to April 2013 (7 months) San Francisco Bay AreaCustomer Acquisition Team Leader, Poker Business Unit @ Interviewed, hired, trained, guided and managed a team of 6 full time employees specializing in lead generation, account management and affiliate support in multiple markets. As the manager of this team, was responsible for the team hitting its monthly targets and budgets, constant review of the account managers performance and the campaign performance, optimized campaigns performance by tailoring campaigns for all affiliates types (social, PPC, SEO, community and Offline). As part of the TL duties, defined processes to shorten and improve the user experience, planned strategy for penetrating new markets, new campaigns and product features. Responsible for the biggest UA channel within the unit (over 40% of overall traffic), generating over $10M in gross gaming revenues From October 2009 to March 2012 (2 years 6 months) Tel Aviv, IsraelVIP Affiliates Account Manager @ Responsible for locating, contacting, negotiating and recruiting deals with new partners. Working with VIP affiliates required constant innovative promotions aimed on increasing traffic.
Managed the top affiliates which were responsible for over 60% of the overall business out of which, managed one of the company’s biggest strategic accounts and managed to grow it by 9x From February 2008 to October 2009 (1 year 9 months) VIP Account Manager @ Managed the relationship with customers from across the globe, and kept a proactive relationship with those VIP players, developed special promotions for keeping those players loyal to the brand.
Increased VIP Customer loyalty and customer value by over 35% thanks to personal relationship and tailored promotions From January 2007 to February 2008 (1 year 2 months)
BA, Social Sciences @ Bar-Ilan University From 2004 to 2007 Nicole Hartvig is skilled in: affilaite marketing, Customer Retention, Sales, Customer Oriented, Delivering Results, Online Advertising, Managerial Skills, Negotiation, Professionals, Multi Tasking, Marketing, Online Gaming, PPC, CRM, Social Media, SEO, Affiliate Marketing, Online Gambling, New Business Development, Management, Account Management, Leadership, Affiliate Management, Online Marketing, Team Management, E-commerce, Gaming Industry
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