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Nicola Tincknell

Digital Analytics

Analytics Expert

London, United Kingdom

Section title

Nicola Tincknell's Email Addresses & Phone Numbers

Nicola Tincknell's Work Experience

Guardian News & Media

Digital Analytics

January 2014 to Present

Betfair

Web Analytics

January 2013 to January 2014

London, United Kingdom

Tesco PLC

Personalisation Analyst

December 2011 to January 2013

Nicola Tincknell's Education

Royal Holloway, University of London

Bachelor of Science (BSc) Economics 2.1

2008 to 2011

The Henley College

A Levels Maths Biology English Language and Literature Chemistry

2005 to 2007

About Nicola Tincknell's Current Company

Guardian News & Media

Currently leading the Commercial Department's Digital Analytics and Insight requirements. Working with the Product, Editorial and Commercial teams in using data to shape both commercial, digital and editorial strategy to create an optimal front-end user experience and in turn increase brand loyalty, engagement, reach and revenue. Working in a Matrix structure. Previously: Central Management analytics lead -...

About Nicola Tincknell

📖 Summary

Over 4 years experience working in the digital analytics industry.Digital Analytics @ Currently leading the Commercial Department's Digital Analytics and Insight requirements. Working with the Product, Editorial and Commercial teams in using data to shape both commercial, digital and editorial strategy to create an optimal front-end user experience and in turn increase brand loyalty, engagement, reach and revenue. Working in a Matrix structure. Previously: Central Management analytics lead - providing data, research and insight to the Executive Committee of The Guardian. Working directly with the CEO to facilitate the business in making data driven decisions and becoming a 'Digital First' company. Additionally, I have introduced the guardian to the best in class tagging solution, Dynamic Tag Manager, and have undergone full end-to-end web analytics implementation using this tool. Key tools: Tableau, Adobe Omniture, DTM, Report Builder, Discover, Adobe Insight, Website Optimisation, ComScore, GA, SQL, Hitwise, Q-Tag. From January 2014 to Present (1 year 11 months) Web Analytics @ From January 2013 to January 2014 (1 year 1 month) London, United KingdomPersonalisation Analyst @ Working within the Personalisation Team at Tesco.com to development KPI's and a measurement framework, provide analytics forecasts, analytics and strategic insights. This included using data from on-site recommenders, ClubCard data and customer segmentation, personalised marketing strategy. From December 2011 to January 2013 (1 year 2 months) Bachelor of Science (BSc), Economics, 2.1 @ Royal Holloway, University of London From 2008 to 2011 A Levels, Maths, Biology, English Language and Literature, Chemistry @ The Henley College From 2005 to 2007 Nicola Tincknell is skilled in: Data Analysis, Analytics, SQL, Analytical Skills, Personalization, Adobe, Customer Insight, Business Objects, Google Analytics, Omniture, Economics, Econometrics, International Relations, Web Analytics, Macroeconomics


Nicola Tincknell’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Nicola Tincknell

What company does Nicola Tincknell work for?

Nicola Tincknell works for Guardian News & Media


What is Nicola Tincknell's role at Guardian News & Media?

Nicola Tincknell is Digital Analytics


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Nicola Tincknell's personal email addresses are not available


What is Nicola Tincknell's business email address?

Nicola Tincknell's business email address is


What is Nicola Tincknell's Phone Number?

Nicola Tincknell's phone +44 ** **** *259


What industry does Nicola Tincknell work in?

Nicola Tincknell works in the Retail industry.


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