Consultant @ • Execute client contracts for online marketing campaigns • Design online marketing materials in HTML, JavaScript, and Flash • Create content for new product releases to client specificications From November 2010 to October 2015 (5 years) Demand Generation Manager @ • Execute Direct Mail, Email, and Banner Ad Campaigns to drive inquiries & exceed quarterly and annual response quotas • Coordinate vendors for sophisticated multi-touch, multi-media campaigns • Drive group-wide campaigns to synchronize Inside Sales & Account Executives in leveraging marketing efforts From November 2006 to October 2010 (4 years) Senior Analyst @ • Manage programs for IBM, Dell, HP, Cisco, Tektronix, Sony, Verizon, Microsoft, and others, touching 300,000 businesses monthly and generating annual revenues of $60,000,000 • Act as a liaison for our key clients, managing P&L multi-million dollar strategic accounts • Launch new products and services including AT&T’s BroadBand Connect, Tektronix’s Regional Calibration facilities, NetApp’s SMB NAS/SAN device, and Adobe’s Breeze • Build linear regression and decision tree models to forecast activity and uncover issues From April 2004 to November 2006 (2 years 8 months) Marketing Manager @ • Update marketing materials, website materials, and product information in HTML, QuarkXpress and InDesign • Develop and manage two new product launches to consumer and reseller audiences • Manage key vendor relationships including equipment suppliers, print and media vendors, and creative development contractors • Develop Customer Service and Sales scripts • Create Internal Marketing documentation, including Marketing Plans and budgets From December 2002 to April 2004 (1 year 5 months) Marketing Coordinator @ • Designed user interface for Transaction Management Software, now in use by McDonald’s suppliers, Albertsons and hundreds of their trading partners and vendors • Developed comprehensive Marketing Strategy Plans for monthly and quarterly goals • Managed tradeshows and events for key industry events • Developed HTML templates, sales and marketing materials and copy, and a prospect database From February 2001 to January 2002 (1 year) Special Projects, Sales & Marketing @ • Managed site re-release, enhancing the user experience for 18,000 registered VAR’s. • Conducted Comdex, CES, and Taitronics tradeshows with budgets from $10,000 to $100,000 • Presented Best3c’s Business Model to VC in Taiwan • Developed, Documented and Managed online customer acquisition campaign, including Email, Banner, Telemarketing, and Print to drive 3,000 new users in 2 months From February 2000 to February 2001 (1 year 1 month)

International Business @ San Jose State University From 2001 to 2004 Nick McClanahan is skilled in: Salesforce.com, SaaS, CRM, Strategic Partnerships, Cloud Computing, Lead Generation, Enterprise Software, Account Management, Go-to-market Strategy, Demand Generation, Marketing Automation, Marketing Strategy