Salesforce Practice Director @ Cheshire Impact Enterprise Salesforce.com Architect @ Lennar Owned the design and implementation of Salesforce architecture for Lennar Home Builders and their other entities (Lennar Intl., Cal-Atlantic Title, Eagle Home Mortgage, Lennar Solar). Identified, documented and governed, integrations, common business goals and processes across Lennar.Worked closely with product owners to recommend innovative solutions and...
Salesforce Practice Director @ Cheshire Impact Enterprise Salesforce.com Architect @ Lennar Owned the design and implementation of Salesforce architecture for Lennar Home Builders and their other entities (Lennar Intl., Cal-Atlantic Title, Eagle Home Mortgage, Lennar Solar). Identified, documented and governed, integrations, common business goals and processes across Lennar.Worked closely with product owners to recommend innovative solutions and guide through the intricacies of the Salesforce eco-system and break down communication silos. Provided technical expertise to guide the development teams, drive design choices and resolve technical challenges. Validated that the solution(s) proposed and/or built were scalable and fit well into Enterprise Architecture.• Collaborate with product owners as a Salesforce expert, present options and help to build full solutions to meet business needs for complex projects. • Subject matter expert for the redesign of the Salesforce data model allowing for a successful merger with Cal-Atlantic as wells as the launch of Salesforce to 42 Lennar sales division over 9 months.• Subject matter expert for the integration of Callidus CPQ with new data model.• Drove the initiative to create a common data model across all Lennar instances to allow for Salesforce to Salesforce integrations.• Drove technical architecture and design choices ahead of the product build in sprints including functional analysis with product owners and technical analysis across different technologies (Salesforce, OpenDoor, Platform Events, Callidus CPQ, JDE, Lennar Website , Identity and Access Management)• Provide overall guidance in the Salesforce ecosystem environment to propose solutions, anticipate on new releases, drive the build vs buy decisions and influence product planning• Guarantee consistency with the Enterprise Architecture guidelines (Identity and Access Management, Master Data Management)• Documented design decisions, process and data flows for the development team From October 2017 to October 2019 (2 years 1 month) Miami, FloridaOwner/Salesforce.com Lead Architect @ TeeBox Solutions LLC Lead Architect for the Partner Portal Initiation of the land based tour division of a major cruise line.• Primary project was to build a portal for cruise ship customers to be able to search for and book land based tours and/or activities in port as well as for tour operators to upload new offerings as well as gather required documents and manifests.• Implementation and configuration of GoCloudz- CPQ/Product Bundle (Kits) to manage the vast and complex regular and complete custom product offerings as well as simplify break points for different barriers (volume, total dollar) and/or partner level. Enforce a maximum commission level for travel agency partner commissions.• Collaborate with internal stakeholders to customize Salesforce.com to meet business needs and increase efficiency while maintaining standardization.• Managed on and offshore development teams to create a custom external portal for Partner to conduct transactions, track current and projected revenue and manage commissions.• Defined, designed and implemented the internal and external security model for the Partner Program.• Managing and implementing customization requests, including creating workflow triggers, workflow alerts, automated email responses, etc.• Identify, partner and manage with 3rd parties to form relationships for reseller agreements•Responsible for driving productivity and efficiency in the organization through the use of process design and technology.•Implement processes that allowed for seamless communication between project resources and business stakeholders• Manage project resources (Internal/external) and stakeholder expectations to achieve timely delivery• Work with vendors to manage costs of external applications and improve the ROI of those investments• Research and retain offshore resources for development and configuration staff augmentation From April 2015 to October 2017 (2 years 7 months) Greater Atlanta AreaSalesforce.com Lead Architect @ AirWatch • Collaborate with internal stakeholders to customize Salesforce.com to meet business needs and increase efficiency while maintaining standardization.• Managing and implementing customization requests, including creating workflow triggers, workflow alerts, automated email responses, etc.• Define data governance policy and implement process to enforce data integrity.• Redesign security model to support multi-tier ownership• Audit, refine and implement 3rd party application and existing dependent internal systems.• Define and implement business process• Collaborating with technical resources to establish and maintain effective integration between Salesforce.com and other enterprise systems.• Assisting in end user training, including developing training materials and documentation.• Create and enforce change management policies• Perform business analysis defining current and future state• Implement agile project management methodology• Scope internal projects and manage internal customer expectations of delivery From July 2013 to February 2015 (1 year 8 months) Atlanta, GASolutions Architect @ Altimetrik Responsible for the definition and implementation of internal business process efficiencies as the organization was transitioning from a pure development philosophy to traditional implementation. Work Includes:• Implementation of a consistent pre-sales requirement gathering format to allow for more consistent scoping.• Salesforce functional subject matter expert responsible for scoping functional aspects of projects.• Working directly with Salesforce resources to create a collaborative model which produces mutual benefit and allows for increase margin on implementations. • Developed the framework for productized solutions allowing for shorter implementation time and for customer to focus on increased customization of the platform. • Developed a project management methodology that allows the flexibility to handle both development and configuration within the force.com. Also allows for flexibility between waterfall and agile. Alsoo Reduces document development time by 50%o Creates traceability between requirements from pre-sales/SOW through completion allowing for ease communication with customer to identify potential areas of scope increase and effort requiredo Streamlines resource allocation for more accurate project resourcing. o Specifically defines required effort for defined business needs allowing for better communication and avoiding increases in scopeo Acts as a configuration repository/knowledge baseo Identifies internal resources and the completion level of current projects as well as project experience to allow for more timely and appropriate delivery managemento Creates a platform for understanding the downstream impact of configuration/development changes between related and unrelated workstreams. From October 2012 to June 2013 (9 months) Greater New York City AreaSr. Business / Process Analyst @ Cloud Sherpas Responsible for research, analysis and formulation of systems that parallel overall business strategies improving and empowering client business processes. Provided implementation and project management services on critical initiatives to help meet key business application goals with a focus on Salesforce.com and custom interfaces to support the delivery of comprehensive solutions. Effectively resolved business and usability issues, identifying and correcting process and operational gaps to drive organizational efficiencies. Managed both onshore and offshore resources to ensure on time project delivery across multiple work streams and business units within numerous Fortune 500 companies. Work includes:• Organizational lead for creating framework for a productized solution for the Asset Management vertical.• Conducting analysis, design, evaluation, modification, testing and implementation of enterprise wide systems across multiple functional areas• Serving as functional lead for the consolidation of multiple “siloed” business units in multiple instances into a single instance allowing for more effective enterprise wide communication and transparency• Created a custom application project, configuration and document management.o Attach detailed configuration specifications to Requirements, work streams and Projectso Calculate time to complete configurations to provide for accurate scopingo One-touch production of Business, Technical, Training and Testing documentation• Maintaining high customer satisfaction through the delivery of high-quality, timely, and thorough solutions to customer problems• Leading cross functional teams in the user community to gather system requirements, conduct analysis, co-ordinate the design of solutions, and establish metrics for success• Conducting current state analysis and future state roadmaps for various levels of user-base (50-5,000 users) From July 2011 to September 2012 (1 year 3 months) Greater New York City AreaBusiness Systems Analyst @ Accero Inc. Responsible for reviewing, analyzing and evaluating business systems that can meet user requirements and deliver on business objectives. Senior Administrator for all business applications. Responsible for enhancing the user interface and increasing adoption of Salesforce.com, Sharepoint and OpenAir. Chairman of the Steering Committee, an internal leadership team that reviews and assesses the value of business application usage within the organization and prioritization of enhancements. • Used knowledge of relational databases to extract data from Salesforce and OpenAir to provide more complex usage, sales forecasting and customer support reports.• Project lead for the design and implementation of the new Accero Software distribution portal.• Created process documentation for all Accero Business Systems • Project lead for Consolidation of external customer resources in to the Salesforce.com Customer portal to enhance customer experience.• Responsible for design and maintenance of the Software Delivery, Resource Center, and Customer Support portals.• Creation or custom objects, complex workflows and other complex business processes (Using Flow Designer) From February 2010 to July 2011 (1 year 6 months) Chicago, ILBusiness Analyst Consultant @ Revenew Systems Implemented and customized CRM to support a scalable sales model. • Created, documented and launched software testing process for online marketing application.• Data mining for complex reports and sales forecast/metrics.• Provided CRM end user training and implementation strategies.• Developed comprehensive marketing campaigns and sales presentations. From February 2009 to February 2010 (1 year 1 month) Palatine, ILSoftware Engineer II @ CareerBuilder.com Functioned as liaison between Technology division and Sales division; analyzed sales processes and identified any opportunities for improvement utilizing technology. Interfaced with various Business division executives, managers and inside sales representatives to determine cost-effective technology solutions to improve sales processes. Utilized personally-developed CRM as blueprint for implementation of newer, more efficient tool for sales force. Developed more functional CRM User Interface; provided thorough end user training on CRM system. Utilized SQL to compile complex reports for sales management and finance using Crystal Reports.• Recruited to CRM team from Sales division to develop User Interface.• Primary designer for Pivotal CRM User Interface From March 2008 to December 2008 (10 months) Chicago, ILAccount Executive - Inside Sales / Business Analyst @ Argent Mortgage Managed key accounts, generated book of business and developed pipeline; cultivated professional . relationships with mortgage brokers throughout 26 states Developed and maintained a custom CRM system in Visual Basic which was implemented in all Inside Sales divisions; provided extensive training to all inside sales divisions in effective utilization of system. Administered inside sales database using Access SQL.• Recognized as Top Producing AE in Central Division Inside Sales Team (2007).• Recognized as #3 Top Producing AE Nationwide for Inside Sales Team (2007).• Contributed to development of prospect list containing more that 12,000 active brokerage shops throughout 26 states.• Consistently averaged more than 60 contacts and 140 dials per business day. From October 2006 to September 2007 (1 year) Rolling Meadows, ILSr. Mortgage Banker @ Residential Finance Corp/1st Metropolitan Mortgage Originated loans; ascertained client objectives and determined appropriate solutions. Interfaced with title representatives, creditors, appraisers underwriters, processors and closers to facilitate timely approvals. Developed new business and maintained existing accounts. Prospected viable leads; built relationships with realtors, builders and attorneys. Provided comprehensive training to new Loan Officers on sales techniques and product knowledge.• Recognized as Top Producer in Chicago office, and Top 10% Producer nationwide.• Maintained 80% closing ratio for outside sales. From September 2003 to June 2006 (2 years 10 months) Chicago, ILSystems Analyst / Technical Coordinator @ American Heart Association Provided top-tier help desk support and technical training to 26 offices throughout the Southeast United States; assessed technical deficiencies and delivered improvements. Developed an intranet system utilizing Active Server Pages with a SQL Back End. Utilized data mining in SQL to produce and submit pertinent reports/documentation to executive management. Functioned as Windows NT and Avaya Definity switch administrator.• Served as Project Manager; implemented VoIP in the major offices throughout five states.• Served as Project Manager; Windows 2000 upgrade. From 2000 to 2002 (2 years) Marietta, GA
Salesforce Practice Director
Enterprise Salesforce.com Architect
October 2017 to October 2019
TeeBox Solutions LLC
Owner/Salesforce.com Lead Architect
April 2015 to October 2017
Greater Atlanta Area
Salesforce.com Lead Architect
July 2013 to February 2015
October 2012 to June 2013
Greater New York City Area
Sr. Business / Process Analyst
July 2011 to September 2012
Greater New York City Area
Business Systems Analyst
February 2010 to July 2011
Business Analyst Consultant
February 2009 to February 2010
Software Engineer II
March 2008 to December 2008
Account Executive - Inside Sales / Business Analyst
October 2006 to September 2007
Rolling Meadows, IL
Residential Finance Corp/1st Metropolitan Mortgage
Sr. Mortgage Banker
September 2003 to June 2006
American Heart Association
Systems Analyst / Technical Coordinator
2000 to 2002
What company does Nick Marana work for?
Nick Marana works for Cheshire Impact
What is Nick Marana's role at Cheshire Impact?
Nick Marana is Salesforce Practice Director
What industry does Nick Marana work in?
Nick Marana works in the Information Technology and Services industry.
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