Nick Bhutani's Email Addresses & Phone Numbers

📖 Summary

Specialties: Social Media, Lead Generation, Demand Generation, Email Marketing, and SEO.Director of Acquisition Marketing @ Head of acquisition marketing specializing in digital and demand generation marketing. Driving customer acquisition and retention for the Booker product offerings. > Create, manage and execute marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition. > Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. > Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches. > Manage communication and campaigns across digital and traditional channels including all customer touch points (e.g., blog, website, social networks, etc). > Work closely with Sales leadership and sales team members on a continual basis, including weekly reviews > Working closely with Product Development, Client Support and Senior Executives to create demand via the understood value of the company and its products. From November 2015 to Present (2 months) Greater New York City AreaSenior Manager - Digital & Acquisition Marketing @ Head of acquisition marketing specializing in digital and demand generation marketing. Driving customer acquisition and retention for the Booker product offerings. > Create, manage and execute marketing strategies that drive customer acquisition and upsell/retention based on thoughtful messaging that captures our compelling value proposition. > Manage the strategic and day-to-day aspects of the company’s SEM program – ensuring related lead targets and related timing, CPA goals, and budgets are managed proactively. > Manage lead list acquisition plan (including management of primary and alternate sources, creative non-traditional approaches, as well tracking related cohort yield, effectiveness and yield testing, and ensuing, iterative best practice approaches. > Manage communication and campaigns across digital and traditional channels including all customer touch points (e.g., blog, website, social networks, etc). > Work closely with Sales leadership and sales team members on a continual basis, including weekly reviews > Working closely with Product Development, Client Support and Senior Executives to create demand via the understood value of the company and its products. From June 2014 to November 2015 (1 year 6 months) Greater New York City AreaDigital Marketing & Demand Generation Manager, Global @ Stylesight is the industry-leading content and technology solution for professionals in the style, fashion and design sectors. We deliver global information and a visionary online workspace designed to help you anticipate and analyze an ever-changing marketplace. > Deliver against lead generation goals by leveraging SEO/SEM, websites, webinars, online and offline events, social media, advertising, and other marketing channels to drive the sales pipeline. > Allocate budget, design offers and calls to action, set goals and measure performance of all marketing programs. > Drive creativity and thought leadership for engaging leads online. > Implement a robust and intelligent "test-and-learn" approach to campaigns and emergent digital trends. > Partner with Sales to create programs and content that enhance sales productivity and lead conversion. > Continually review and refine lead scoring models and criteria to maintain optimum lead qualification rates as well as to revise acquisition strategies based on lead performance through the pipeline.. > Manage, execute and report on projects and plans against an allocated marketing budget. > Develop clear and measurable goals, report progress regularly, and communicate final results. > Work across departments – content, IT, sales, client services – to ensure that lead generation activities are implemented and communicated effectively. SaaS Systems Used: - Marketing Automation, Lead Scoring and Lead Nurturing (Marketo) - CRM (Salesforce.com) - SEO/SEM (MOZ, SpyFu, Google Analytics, Adobe Marketing Cloud) - PPC (LinkedIn, Google Adwords, Twitter Marketing, Facebook Marketing) - Social Media (Hootsuite Pro, Radian6) From August 2013 to June 2014 (11 months) Greater New York City AreaDirector of Demand Generation @ Content4Demand (C4D) is a custom content creation agency that specializes in developing digitally based content to drive leads and thought leadership. C4D works with leading companies across a number of verticals, including-high tech, financial services, energy and healthcare . From March 2009 to August 2013 (4 years 6 months) Greater New York City AreaDirector of Demand Generation @ > Email Campaigns (ExactTarget, ConstantContact, Bronto Software, Vertical Response, Marketo) > List Management (Marketo, Excel) > Lead Generation (Email, Social, Direct Mail, Virtual Events, Tradeshows) > Web Site Development (Joomla, Wordpress) > SEO (Google Analytics, HubSpot) > Social Media (Hootsuite, Buffer, LinkedIn) From May 2007 to August 2013 (6 years 4 months) Director of Demand Generation @ Demand Gen Report (DGR) is a online publication for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. From May 2007 to August 2013 (6 years 4 months) Greater New York City AreaDirector of Demand Generation @ Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide the retail companies in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video and audio podcasts. From May 2007 to August 2013 (6 years 4 months) Greater New York City AreaSales Associate @ Based on a college professor recommendation - Took a role at a local car dealership to understand hands on B2C sales and marketing. Pioneered the online sales program for the dealership. While working part-time, achieved: - Most units during one month - Highest profit margin per unit one month - Only sales associate to leverage social media to drive leads and sales From 2006 to 2007 (1 year) Greater New York City AreaBachelor of Science (BS), Business Admin, Marketing @ William Paterson University of New Jersey From 2004 to 2009 High school diploma, General Studies @ Queen of Peace From 2000 to 2004 Nick Bhutani is skilled in: Email Marketing, Lead Generation, Demand Generation, SEO, Social Media, Marketing Automation, Social Media Marketing, Website Development, Team Leadership, B2B, Content Strategy, Content Marketing, HTML, Data Analysis, Event Planning