Nelson Yuen's Email & Phone Number
Director of Analytics at Nike
Nelson Yuen's Work Experience
Director of Partnership Analytics
February 2020 to Present
Director Of Analytics
February 2018 to February 2020
Director of Data Analytics and Platform Solutions
January 2015 to January 2018
Media Analytics Director
January 2014 to December 2014
February 2013 to January 2014
Digital Strategy Manager
October 2009 to February 2013
Performance Media Consultant
July 2008 to October 2009
Managing Principal Consultant
May 2006 to June 2008
Nelson Yuen's Education
The University of British Columbia
January 2006 to January 2008
University of South Florida
January 2001 to January 2005
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Nelson Yuen's Estimated Salary Range
About Nelson Yuen's Current CompanyNike
Frequently Asked Questions about Nelson Yuen
What company does Nelson Yuen work for?
Nelson Yuen works for Nike
What is Nelson Yuen's role at Nike?
Nelson Yuen is Director of Partnership Analytics
What is Nelson Yuen's Phone Number?
Nelson Yuen's phone (212) ***-*224
What industry does Nelson Yuen work in?
Nelson Yuen works in the Marketing & Advertising industry.
About Nelson Yuen
💼 Past Experience
Nelson Yuen is currently a Managing Principal Consultant at Groupable from May 2006 to June 2008 (2 years 2 months). @ Groupable, I partnered with engineers to build out a social platform. The goal was to streamline communications between interests groups and big brands by using analytics to preemptively pair tribes to market representatives. Director of Partnership Analytics at Nike in Portland, Oregon Area. . Media Analytics Director at Xaxis from January 2014 to December 2014 (1 year). @ Xaxis / Triad, I championed analytics & business intelligence deliverables for Walmart, EBay, Verizon, CVS, and other hybrid Fortune 50 publishers. My team of 7+ glued the data relationship between advertiser and publisher - connecting insights to stakeholders and transforming KPIs into data milestones for brands like P&G, Geico, Unilever, and Google.Our job = forecast, validate, and optimize for successful programmatic campaigns - marrying data from ad networks, open web, earned media, physical tender, and 1st party into a holistic digital narrative.Analytics Manager at Wire Stone – Part of Accenture Interactive from February 2013 to January 2014 (1 year 4 months). At Wirestone, I served as the analytics lead for major brands like Duncan Hines, EBay / Paypal, AT&T, VSP, L'Oreal, NBC Universal, etc. My nimble team bridged the gap between martech and adtech to scale best-in-class user experiences en-mass.Long story short, I played with data to automate content strategy, testing, and DR campaigns client side. I also specialized in the technical implementation of DMPs and attribution platforms that automated media investments.Digital Strategy Manager at The College Board from October 2009 to February 2013 (3 years 5 months) in 65 Columbus Ave, New York, NY 10023. @ the College Board, I managed digital strategy via analytics.More specifically, I was the analytics lead for all SAT, SRP, and college advocacy programs, overseeing digital marketing & direct response efforts for over a dozen different internal depts.I also led digital transformation efforts for re-building / re-branding products via personalization - addressing audience pain points by way of CRM.Performance Media Consultant at New Jersey School Boards Association from July 2008 to October 2009 (1 year 4 months). As the single analytics and performance marketing POC for NJSBA, I managed site optimization efforts and data deliverables for over 25 digital properties for the state of New Jersey.I also doubled as a workhorse for CRM, programmatic, and content strategy teams.
Nelson Yuen's Education Background:Nelson Yuen has a Master’s degree in CIS from The University of British Columbia, and a Bachelor’s degree from the University of South Florida. Nelson’s work experience before his recent education included a sub-component of research and analysis for an investment banking firm for about 5 years, until I left to take a position as an economist at a government-owned financial institution in Bangkok, Thailand. In my previous positions, I helped to develop marketing strategies for private Wealth Management firms, acted as an economist on various investment panels and workgroups, and wrote a number of economic reports. In all of these positions, I worked on a team and used my skills to submit analysis and recommendations to my supervisors. Additionally, I am also an experienced marketer and have served as a sales representative for a number of small businesses. I am confident that having received my education in a variety of fields will be beneficial to my rust belt expertise as an economist, and help me to understand and critique economic data in a clear and cogent manner.
💡 Technical & Interpersonal Skills
Nelson Yuen has a comprehensive practical and technical background in data analytics and information technology. His experience in product management and platform design makes him well-equipped to help companies measure and analyze their data in a conclusive and automated way. He has a deep understanding of how to connect data with stakeholders to produce results that are both meaningful and valuable to the business. In addition, he has a knack for working effectively with team members and commonrhae, has a proactive and tidy workstyle, and is a fast learner.Yuen is also someone who can be fun and engaging to work with. He is able to communicate clearly and effectively, and he is always willing to try new things. He is also a quick learner and is always able to catch up to what others are saying.
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In a nutshell
Nelson Yuen's Ranking
Ranked #446 out of 8,920 for Director of Partnership Analytics in New York
Nelson Yuen's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
Nelson Yuen's Willingness to Change Jobs
Open to opportunity?
There's 70% chance that Nelson Yuen is seeking for new opportunities