Sales, Marketing and Partnerships leader who understands how to build and execute a high growth sales playbook for startups.
My work has been featured on Forbes, Fortune, Business Insider, Inc.com, The Huffington Post, MSN Money, Mic.com, Thought Catalog, CRN, Optimizely Blog, PopSugar and Product Hunt.
Nothing excites me more than building sales and partnerships organizations from scratch. I've traveled to over 56 cities in the US, Europe and Canada to accomplish this.
I currently lead Worldwide Mobile Partnerships at Optimizely.
I believe every high performing sales organization needs to embody three key elements: Innovation, execution and extraordinary people.
I have 10 years of IT leadership, sales, channels, management, marketing, training and operations experience. Hand picked by Cisco to enroll in a high potential sales and technical 1 year intensive training program in 2006, I've gone on to consistently overachieve on strategic objectives including:
★ 2013 - Recipient of the Box Sales Achiever and Box Sales Grinder Award (Only 1 given in the entire sales organization)
★ 2012 - Featured in CRN as "100 People You Should Know in 2012"
★ 2011 - Awarded the US VMware SMB Champ of the Year, Top PBM for the West Enterprise and chosen for the Americas Leadership Program. SMB Territory - Achieved 102%
★ 2010 - #1 Operation in the nation for Cisco (a $43M+ operation) - Achieved 119%
★ 2009 - #1 Territory in Unified Communications deals tied to 0% financing
★ 2008 - #1 Channel partner recruiter in the nation - Achieved 218%
★ Ranked as the #1 presenter out of a graduating class of over 80 trainees within Cisco
★ Created 14 iPhone Apps that amassed over 400,000 downloads to date. Top apps have hit #3 in Business, #30 in Business, #100 in Lifestyle and #15 in iPad Entertainment.
★ Published author and his business book "The Resume is Dead" has over 40,000 kindle downloads and hit #1 in the resume category on Amazon.
Head of Mobile Partnerships @ Responsible for Optimizely's Worldwide Mobile Partnerships Strategy including:
• Sales: Drive mobile partner revenue worldwide
• Recruitment: Build a best in class partnerships division from scratch (Agencies, conversion rate optimization companies, technology partners and alliances, mobile application development companies and consulting firms)
• Enablement: Create and execute an internal and external enablement strategy
• Marketing: Execute a marketing and demand generation strategy including live customer events, partner account mapping and webinars
• Operations: Drive a scalable operational model
• Technology Partnerships: Crittercism, Amplitude, Twitter, Yahoo/Flurry, Urban Airship, Kahuna, Tune, Segment, Kochava, Localytics, Accenture, Possible, WPP, McKinsey, Havas and Sapient Nitro
Results:
• Recruitment: Recruited 25 mobile solution and technology partnerships
• Enablement: Delivered 141 trainings
• Marketing: Created and hosted 17 marketing events and generated $2.6m in ARR pipeline and 70 opportunities, drove 12% of Opticon attendance (97 attendees) and sold 15 technology sponsorships for marketing events From November 2014 to Present (1 year 2 months) Head of Mid-Market Channels @ Head of Mid-Market Channels inclusive of the following responsibilities:
• Manage a team of (2) Channel Development Representatives to drive partner revenue worldwide across North America, Canada, Australia and APAC
• Responsible for all partner revenue (excluding AT&T) for the Corporate (1-1000) and Majors (1000-5000) customer segment (this includes forecasting)
• Build a best in class Mid-Market Channels organization
• Create and execute partner recruitment, enablement and demand generation
• Help drive the customer sales cycle including deep discovery and qualification, value selling, customized demos and closure
• Collaborate with Marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner revenue
• Drive a scalable operational model with distribution (Ingram Micro)
Results:
• Revenue: Increased strategic partner opportunities by over 500%
• Demand Generation: Executed over 120 partner trainings and blitzes nationally
• Enablement: Created 10 week training program for partners with average attendance of 40 account managers From January 2014 to November 2014 (11 months) Head of Corporate Channels @ Head of Corporate Channels inclusive of the following responsibilities:
• Manage a team of (2) Channel Development Representatives to drive partner revenue worldwide across North America, Canada, Australia and APAC
• Build a best in class Corporate Channels organization from scratch
• Create and execute strategy for channel partner recruitment, enablement and demand generation
• Help drive the customer sales cycle including deep discovery and qualification, value selling, customized demos and closure
• Accurately forecast partner revenue
• Collaborate with Marketing to drive the creation and utilization of marketing campaigns and demand generation programs to drive partner revenue
• Drive a scalable operational model with distribution (Ingram Micro)
Results:
• 840% YoY Revenue Growth
• Grew Corporate Channel Business from $372K to $3.5M
• 130% of FY’14 Revenue Goal (Box Sales Achiever Award)
• Partner Revenue: Drove partner revenue through partners such as AT&T, CDW, Softchoice, Insight and SHI and over 700 total partners
• Demand Generation: Hosted over 100 trainings, call blitzes and customer events
• Partner Recruitment: Signed and on-boarded over 700 channel partners ranging from National Partners, VARs and Systems Integrators (1300% YoY Growth)
• Partner Enablement Strategy: Developed a weekly webinar training session and held over 170 training sessions reaching over 1500 partner account managers
• Distribution Strategy: Managed the Ingram relationship ($36B Fortune 500 distribution company)
Awards:
Box Sales Achiever Award
Box Sales Grinder Award From January 2013 to December 2013 (1 year) Founder @ • Founded OuttaTheBox Apps
• Managed a team of 3 outsourced developers
• Built 13 iOS apps
• 3 apps hit #3 in Business, #30 in Business and #15 in iPad Entertainment. From January 2012 to December 2013 (2 years) Greater Los Angeles AreaPartner Business Manager @ Managed a $44.8M territory of channel business for Southern California covering the State, Local, Education, Commercial, and Enterprise segments with these responsibilities:
• Revenue: Responsible for driving VMware License and Service revenue with Channel Partners
• Enablement: Market current programs and contracts that provide partners ability to resell VMware products, and adopt VMware Virtual Infrastructure IP
• Demand Generation: Responsible for working with partners on account mapping, go to market strategy, and facilitating partnering efforts of VMware Field Sales
Results:
• Created weekly Top Gun Tuesdays Training and Demand Generation program with an average of 200 partner account managers attending each week for a total of 52 weeks, resulting in 48 net new opportunities and an estimated $1.6M in pipeline in the first 12 weeks.
• Created the “Sales Caffeine” and "SMBWorld" training program – up to 25 Partner Account Managers attended the recurring sales trainings. The focus of the training was to share best practices on pipeline building and solution enablement.
• Hosted 76 partner training sessions to create product awareness
• Hosted 60 partner call blitzes with 702 appointments booked, generating $10.97M in pipeline
• Hosted 72 customer events to generate pipeline – customer attendance of events ranged from 15 – 100 customers
Awards:
• US SMB Champ of the Year - FY11
• Top PBM in West Area Enterprise Segment - 2H FY11
• Americas Leadership Development Program FY12 From January 2011 to January 2013 (2 years 1 month) Market Manager @ • 119% of quota based on a $43M operation
• #1 operation nationally in revenue attainment performance
• #1 in Cisco Unified Communications 500 sales with 0% financing out of 33 account managers nationally in FY09
• #1 in West region out of 8 people in Cisco UC500 sales in FY09
• #3 nationally in Cisco Unified Communication 500 sales out of 33 account managers in FY09
• Managed a Road Warrior and helped her achieve 102% of her revenue goal
• Market Manager of the Quarter (FY10, West) for sharing best practices and creative go to market strategies that impacted revenue in the region
• Market Manager of the Quarter (FY09, Nationally)
• Market Manager of the Quarter (FY09, West)
• 2 National Best Practice Awards (Multi – Many Demand Generation, Partner Power Boosts) that affected partner enablement for long term revenue growth plans
• 2 West Area Best Practices (Partner Power Breakfasts, “IT driving you nuts?” Marketing campaign) for building pipeline
• Managed over 500 Cisco Channel Partners to grow territory revenue within the SMB segment
• Collaborated with cross functional teams such as engineering, product development, and ecosystems partners to deliver a go to market strategy
• Executed over 30 customer facing educational seminars in Northern California
• Executed over 32 partner educational webinars and live training events
• Utilized Web 2.0 tools like Twitter, Facebook to collaborate with Channel Partners
• Featured on Cisco.com as a Small Business spokesman
• 147 Letters of Recognition From August 2008 to December 2010 (2 years 5 months) Channels Development Manager @ #1 Nationally in Recruitment of Select Certified Partners
•Achieved 218% stretch performance on recruitment goals
•Recruited and certified 272 new Cisco Partners for the SMB segment
•Awarded Top Channels Development Manager by NCCO Team in Q1 FYO8
•Recognized for best practice (“SelecTV”) at All Hands Channels Meeting
•Awarded “Top Channels Development Manager in recruitment” by US Field Channels
•Awarded “Key Driver to Select Success” nationally by Inside Channels Management for taking ownership of national recruitment
•Awarded best practice for Web 2.0 utilization with business initiatives by West Channels
•Led Cisco’s Select Partner go-to-market and development strategy regionally for the West region through individual best practices and by leveraging resources from cross functional teams From August 2007 to August 2008 (1 year 1 month) Associate Sales Representative @ •Enrolled in a 1 year intensive Technology and Sales / Business Development Training Program - the training was focused on presentation skills, soft skills, and technical components. I gained certifications such as the CCDA, CSE, Wireless Certification, and the IP Communications Specialization.
Achievements during enrollment:
•#1 in “Why Cisco?” Presentation Contest, #1 overall in Presentations out of a class of 80 account managers.
•Achieved top 3 stack ranking within track, Top 15%
•#2 in Tech Evaluation in Q1 FY07
•Organized study groups, 1 on 1 reviews and facilitated team studying events in an interactive manner
The Cisco Sales Associate Program is a “Best in Class” graduate recruitment program that develops Sales Account Managers and Systems Engineers who are truly business relevant by teaching sales, business, and finance skills as well as Cisco's networking products and services. As part of the Cisco sales team, graduates learn how to articulate the impact Cisco technology solutions that transform customer's businesses. The goal of the Cisco Sales Associates Program is to build highly competent Cisco Account Managers and Systems Engineers with sales, business, product, and technical skills who can create demand and address business needs for customers.
ASR Curriculum at a Glance:
First 6 Months—The Foundation
Basic Selling
Presentation Skills
Basic Computer Networking
Cisco Sales Expert Certification
Introduction to Products and Solutions
Introduction to Advanced Technologies
Prospecting and Lead Generation
Sales Tools Training
Sales Simulations
Selling to CXO
Selling to IT
Advanced Technologies
CCDA Certification
Winning Against Competitors
Advanced Presentation Skills
Opportunity Development and Closing
Field Shadowing
Financial Business Cases From August 2006 to August 2007 (1 year 1 month)
Bachelor, Economics @ University of California, Los Angeles From 2002 to 2006 AHS From 1998 to 2002 Nelson Wang is skilled in: Presentation Coaching, Change Management, Team Motivator, Training & Development, Sales Management, New Business Development, Enterprise Software, Network Design, Professional Networking, Small Business, Application Development, iPhone development, Wordpress Design, PowerPoint, Excel
Websites:
https://www.facebook.com/HappinessExperiment