Head of Product and Market Strategy - Cyber Security @ BAE Systems
Head of Market Insight @ Convergys (now NetCracker)
Senior manager with 13 years of experience in the B2B technology sector and an MBA from the Cranfield University, UK. Recognised as a strategic thinker and a go-getter, I have been helping businesses in establishing market and competitive strategy functions. Sharp focus on changing market dynamics and its corresponding impact on business direction. I enjoy synthesising raw
Senior manager with 13 years of experience in the B2B technology sector and an MBA from the Cranfield University, UK. Recognised as a strategic thinker and a go-getter, I have been helping businesses in establishing market and competitive strategy functions. Sharp focus on changing market dynamics and its corresponding impact on business direction. I enjoy synthesising raw data and converting it into actionable insights to aid business decision making and strategy execution. Proven track record of running strategic initiatives with senior leadership teams.
Current solution areas include cyber security, financial crime & fraud management, and communication intelligence.
Market Strategy Manager @ Established a company-wide global market strategy function and built the team the team to gather, analyse and distribute market, competitor and customer insight from both external and internal sources. Providing actionable intelligence to the executive board to influence and inform strategic decision making. Working closely with colleagues in Product Management, Sales and Solutions teams to identify and conduct market research either to develop understanding of new territories or to enable the evaluation of new offerings in the areas of cyber security, financial crime and communications intelligence. From September 2013 to Present (2 years 4 months) Guildford, United KingdomConsultant - market and competitor strategy @ New market opportunity assessment for a shipping company to identify and recommend potential new revenue streams outside traditional marine business. Presented to the investors and leadership team to decide future direction of the business. Supported management in product investment decisions by performing market research for market sizing, segmentation analysis and competitive landscape assessment. From March 2013 to August 2013 (6 months) Cambridge, United KingdomOn maternity time-off @ From September 2012 to February 2013 (6 months) Head of Competitive Strategy and Sales Portal @ Successfully established a global competitive intelligence desk to provide strategic insight to the executive team, which heavily influenced the business direction in adopting channel model. Developed a strong foundation of various sales tools to aid winning new business including battlecards, ROI models, competitive positioning messaging and market analysis presentations. It resulted in increasing winning rate and helped in winning key accounts. In this position, I also built an online sales portal, a huge success within the organisation and endorsed by the senior management. Involved in identifying the potential targets and performing informal due diligence for M&A. From November 2009 to August 2012 (2 years 10 months) Cambridge, United KingdomProduct Marketing Specialist @ From September 2004 to January 2007 (2 years 5 months) Technical Communicator @ From February 2003 to August 2004 (1 year 7 months) Technica Writer @ From January 2002 to January 2003 (1 year 1 month) Technical Writer @ From 2002 to 2003 (1 year)
MBA, General Management @ Cranfield University - Cranfield School of Management From 2007 to 2008 B.Sc., Mathematics, Chemistry, Physics @ Delhi University From 1996 to 1999 Neena Sharma is skilled in: Strategic Planning, Market Analysis, Competitive Strategy, Business Strategy, Product Management, Product Marketing, Strategy, Market Research, Marketing Management, Competitive Intelligence, Vendor Management, Go-to-market Strategy, Competitive Analysis, Competitor Intelligence, Cloud Computing
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