Global Head of Mx Measurement at Havas Media Group
Boston, Massachusetts
VP Director, Strategy & Analytics @ Digitas From October 2013 to April 2015 (1 year 7 months) Greater Boston AreaManager, Strategy and Analytics @ Digitas From June 2010 to December 2011 (1 year 7 months) VP Group Director, Analytics and Insights @ Havas Media Group From April 2016 to November 2016 (8 months) Greater Boston AreaVP Director,...
VP Director, Strategy & Analytics @ Digitas From October 2013 to April 2015 (1 year 7 months) Greater Boston AreaManager, Strategy and Analytics @ Digitas From June 2010 to December 2011 (1 year 7 months) VP Group Director, Analytics and Insights @ Havas Media Group From April 2016 to November 2016 (8 months) Greater Boston AreaVP Director, Analytics and Insights @ Havas Media Group From May 2015 to March 2016 (11 months) Greater Boston AreaGlobal Head of Mx Measurement @ Havas Media Group Client Lead, Choice Hotels @ Havas Media Group From January 2019 to January 2020 (1 year 1 month) Greater Boston AreaSVP, Analytics and Insights @ Havas Media Group From November 2016 to November 2019 (3 years 1 month) Greater Boston AreaAssociate Director, Strategy and Analytics @ Digitas From January 2012 to October 2013 (1 year 10 months) Senior Consultant, Strategic and Analytic Consulting @ Epsilon - Develop insight-based CRM campaign and creative strategies leveraging analysis of consumer data- Produce segmentation analysis and create of targeted strategies- Design consumer surveys, conduct follow-up analysis and create recommendations- Participate in development of white papers and sales tools- Leverage social media monitoring for strategy development and generation of consumer insights From January 2010 to June 2010 (6 months) Summer Consultant, Consumer Marketing @ Conde Nast Participated in summer-long project to re-evaluate the current consumer sales model in light of changing consumer media consumption habits. - Produced in-depth brand and customer profile analysis- Researched industry trends, new media channels and technology- Created new touchpoints for online, mobile, social media and other channels- Developed multi-channel strategy for multiple publications based on developed applications, consumer data analysis and financial analysis - Recommended new subscription model based on multi-channel strategy From June 2009 to August 2009 (3 months) Media Buyer/Planner @ McKinney Chicago As a media planner, I worked with large biotechnology firms, planning both overall yearly media strategy and smaller monthly product and program plans within print and online media spaces.- Development and maintenance of day-to-day client relationships- Presentation and proposal creation- Rate negotiation and vendor relationship management- Research on audiences as well as new and emerging media trends - Increased value-added and premium placements each year From January 2007 to November 2008 (1 year 11 months) Public Relations Account Coordinator @ McKinney Chicago - Aided in development of PR strategy- Wrote and edited press releases, features and web copy for biotechnology, information security and healthcare staffing firms- Successfully pitched stories in trade media publications- Regularly monitored the media for client, competitor and industry coverag From June 2005 to December 2006 (1 year 7 months) Intern @ McKinney Chicago - Provided assistance to account service teams- Conducted market research for new business and project development purposes From February 2005 to June 2005 (5 months) Summer Intern, Corporate Communications @ Sony Music Entertainment - Researched media and created daily media briefings for executives- Researched and archived material on Sony artists and the recording industry - Operated the “Press Line,” responding to and directing media inquiries From June 2003 to August 2003 (3 months)
Digitas
VP Director, Strategy & Analytics
October 2013 to April 2015
Greater Boston Area
Digitas
Manager, Strategy and Analytics
June 2010 to December 2011
Havas Media Group
VP Group Director, Analytics and Insights
April 2016 to November 2016
Greater Boston Area
Havas Media Group
VP Director, Analytics and Insights
May 2015 to March 2016
Greater Boston Area
Havas Media Group
Global Head of Mx Measurement
Havas Media Group
Client Lead, Choice Hotels
January 2019 to January 2020
Greater Boston Area
Havas Media Group
SVP, Analytics and Insights
November 2016 to November 2019
Greater Boston Area
Digitas
Associate Director, Strategy and Analytics
January 2012 to October 2013
Epsilon
Senior Consultant, Strategic and Analytic Consulting
January 2010 to June 2010
Conde Nast
Summer Consultant, Consumer Marketing
June 2009 to August 2009
McKinney Chicago
Media Buyer/Planner
January 2007 to November 2008
McKinney Chicago
Public Relations Account Coordinator
June 2005 to December 2006
McKinney Chicago
Intern
February 2005 to June 2005
Sony Music Entertainment
Summer Intern, Corporate Communications
June 2003 to August 2003
What company does Neala Brown work for?
Neala Brown works for Digitas
What is Neala Brown's role at Digitas?
Neala Brown is VP Director, Strategy & Analytics
What industry does Neala Brown work in?
Neala Brown works in the Marketing and Advertising industry.
Who are Neala Brown's colleagues?
Neala Brown's colleagues are Hanna McPhee, Dillon Casey, Lindsey Marmel, Ashley Strandburg, Praveen Mathur, Maggie Allen, Brian Ko, Vikram Dhiman, Matt Cassatta, and Carter Montgomery
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