Natalie Watkins's Email Addresses & Phone Numbers

📖 Summary

Associate Manager Online Marketing @ From October 2015 to Present (3 months) Greater New York City AreaDigital Marketing Associate @  Manage Ideel's retargeting and acquisition efforts through Facebook using either Power Editor or integrating and managing through a PMD (Nanigans)  One of two team members responsible for running optimization efforts and creative optimization of acquisition and retargeting campaigns including custom audience usage, look-a-like and standard targeting (keyword / demo usage)  Experience with ad-serving management, tracking, as well as integration of Multi-Touch Attribution with Adometry  Responsible for managing SEM agency, as well as assisting in the creation of complex campaigns to scale Ideeli’s search program to $100k+/month while maintaining positive ROI  Experience working with graphic creation of display ads both standard and Facebook creative  Manage creation of dedicated acquisition emails through providers such as Hearst, Daily Candy, and The Knot  Gmail sponsored promotions and mobile app install experience From August 2011 to October 2015 (4 years 3 months) Greater New York City AreaCampaign Manager @ Online marketing solutions provider of Display, PPC, email Marketing, Mobile Technology and Reach Media Advertising Campaigns for agencies and their clients • Develop, monitor and optimize search and display ad marketing campaigns o Manage banner and mobile display campaigns for multiple clients (Nokia, Groupon, Living Social, YourDegree and more) o Develop keyword lists, recommend bids, and develop ad creative o Set up online creative traffic systems: review creative submissions for adherence to technical specifications and QA; upload placements, assure correct display on common browsers, that creative meets specs, and ad serving and iFrame tags and click-through works properly o Track Cost Per Click (CPC), Cost Per Thousand (CPM) metrics for client reporting o Assure traffic requirements and contracted impressions are met to build brands and generate conversions o Provide day-to-day communication with clients for campaign support and optimization o Reconcile campaigns and provide detailed reports to clients on campaign performance o Provide day-to-day interface to publishers (Xtend, Fox Networks, etc), negotiate rate structures for clients, submit creative and traffic worksheets and verify placements o Engage in publisher outreach and business development, forming new partnerships From April 2010 to July 2011 (1 year 4 months) model and actor @ From October 2007 to May 2010 (2 years 8 months) Marketing intern @ Helped devise marketing promotions for artists (Jonas Brothers, ACDC and more) o Fan contests for concert giveaways- ex. ACDC YouTube video contest o Mobile application development to engage fans Worked extensively in social media (Facebook, MySpace, niche and international sites) o Promoted concerts for clients such as Il Divo and Gaither Band, promoted fan pages and giveaways for multiple artists Worked on devising the best layout for fan pages to engage members From October 2008 to January 2009 (4 months) Marketing intern @ Created wrap-ups for marketing partners of the Tampa Bay Lightning hockey team, worked extensively in power point putting together client presentations, along with various other projects and administrative tasks From May 2006 to June 2006 (2 months) MS, Integrated Marketing @ New York University From 2007 to 2009 BA, Advertising, Spanish minor @ University of Florida From 2003 to 2007 Natalie Watkins is skilled in: Advertising, Business Development, E-commerce, Facebook, Marketing, Online Marketing, SEM, Email Marketing, Marketing Strategy, Social Networking, New Media, Social Media, Social Media Marketing, PPC, Digital Marketing, Online Advertising, Digital Strategy