Senior marketing professional with a wide range of experience in supporting B2B companies targeting the public, charity and not for profit sectors.
I am an excellent all-rounder with specialist skills in direct marketing, online marketing and SEO, social media management, brand management, PR, copywriting.
I am also a trustee for Headway South West London, a local charity providing support for those affected by brain injury.
Part-time Marketing Manager @ Brand management, business development, online marketing and PR for recruitment consultancy specialising in the third and not for profit sectors. From July 2010 to Present (5 years 6 months) Product Manager @ SDSD develops communications software for the international shipping community.
My responsibilities included driving traffic to shipbrokerportal.com, an online tool for shipbrokers, through targeted email communication, SEO, social networking websites, link-building initiatives cross-promotion and PR, as well as supporting the sales team in promoting the website. I was also responsible for developing the content of the website by creating new “gadgets” and through setting up strategic partnerships with other organisations. From July 2009 to June 2010 (1 year) Brand Marketing Manager @ Emap is a business to business media group, concentrating on publications, information businesses and exhibitions.
Overall responsibility for the marketing of Emap’s three public sector titles; Nursing Times, Health Service Journal and Local Government Chronicle, and associated products and exhibitions.
Included setting marketing plans and budgets, to maximise subscriber acquisition and retention, mainly through direct mail, email and web campaigns. Worked with central marketing, editorial and sales teams to ensure all communications consistently reflecting brand values. Responsible for the launch of new websites for all three brands, including new subscriber-only sections. From November 2003 to March 2008 (4 years 5 months) Temporary Subscriptions Marketing Executive @ From April 2003 to October 2003 (7 months) Marketing Executive @ From September 2001 to February 2002 (6 months) Marketing Executive @ From August 1998 to August 2001 (3 years 1 month)
BA(Hons), Comparative Literature with German @ University of East Anglia From 1991 to 1995 Wimbledon High School Natalie Ponting is skilled in: Direct Marketing, Copywriting, SMO, Online Marketing, SEO, Charities, Non-profits, Social Media, Email Marketing, Publishing, Recruitment Advertising, B2B, Strategic Partnerships, Marketing, Public Relations
Websites:
http://www.natalieponting.co.uk,
http://www.tpp.co.uk,
http://tppnotforprofit.blogspot.com/