A graduate of FIDM, Natalie Gomez combines her impressive background in interactive media with a lifelong love of beauty and fashion. Since the onset of her career in 2003, she’s excelled at her craft, working within innovative organizations such as DDB Entertainment, WeddingChannel.com, IGN Entertainment and Fox Interactive Media. Her tenure with Intelligent Beauty began in 2007 when she was hand-selected to develop and manage the online marketing strategy for PerriconeMD, a prestige skin care brand—and when the company acquired DermStore just a year later, she was named Vice President of Marketing for the beauty division. As DermStore’s VP, Natalie has spearheaded a number of initiatives that have proven pivotal to the company’s ongoing success. She not only built the online retailer’s marketing team from the ground up, but played an instrumental role in the 2008 launch of Beautyfix by DermStore. What’s more, she authored and implemented a COOP program that has enabled DermStore to form true partnerships with and drive sales for its brands, which now top 500. Natalie’s vast accomplishments are marked by results: during her first year alone, she helped grow company sales by a margin of 39%. “I’m absolutely addicted to all things beauty and I love to shop online—that’s why I’m so passionate about pioneering the best possible offering and experience for DermStore’s customers,” she said. In her spare time, Natalie enjoys trips to the spa, checking out the latest fine dining establishment, vacationing in tropical locales and relaxing with her family. She resides in Long Beach, CA along with her husband, an LAFD Firefighter.

CMO @ JeNu is a safe and effective, at-home skincare device that is proven to increase the absorption of vital complexes in just one minute of use. It can be used with any cosmetic skincare formula and is clinically proven to be effective. JeNu was selected as a top game-changing product to own in 2015 by Vogue.com From January 2015 to Present (1 year) Digital Consultant @ ● Decreased CPA’s by over 60% in the first 2 months while increasing order volume by 300% for the content marketing channel ● Designed and implemented a new, more efficient creative process that cut lead times in half ● Successfully implemented a more streamlined “24 hr” creative integration cycle which decreased development lead time from 2 weeks to 1 day ● Delivered on launching new test campaigns across 50% of traffic in all digital acquisition media channels in record time ● Scoped and presented a new internal tracking system for digital media that provided more flexibility and cleaner data From June 2014 to December 2014 (7 months) CMO @ ● Built and led a marketing team of 25 talented individuals with expertise in demand generation, CRM, public relations, social media, graphic design, front end development, A/B testing, user experience, customer segmentation, analytics, branding, promotion development, and content development ● Experienced in direct response best practices with a strong analytical approach to optimizing campaigns based on KPI’s which include CPA, ROI, CVR and LTV ● Authored, implemented and optimized a $4MM Co-op Marketing Program that successfully drove ROI for the store and brands ● Defined, led, built and executed an innovative content strategy that focused on driving ROI as well as increasing awareness and engagement ● Instrumental in launching the Harry Josh Pro Tools line and exceeding revenue goals by 10x in the first month ● Skilled in analyzing customer segmentation and developing actionable plans and shopper experiences that result in higher LTV ● Evolved business from skin care focused e-commerce to full beauty offering where brands now top 750 ● Scoped and launched Auto-Refill and subscription sampling programs ● Instrumental in the process of selling DermStore Beauty Group to Target Corp. in 2013 From March 2008 to June 2014 (6 years 4 months) VP of Marketing @ From March 2008 to January 2012 (3 years 11 months) Online Marketing Manager @ From April 2007 to March 2008 (1 year) Sr. Territory Manager @ From 2005 to 2007 (2 years) Interactive Media Planner @ From 2002 to 2005 (3 years)

Fashion Institute of Design & MerchandisingFashion Institute of Design & Merchandising Natalie Guzman is skilled in: Social Media, Email Marketing, SEO, Customer Acquisition, Customer Retention, Brand Management, Product Development, Merchandising, Visual Merchandising, New Business Development, Cross Selling, Site Optimisation, Content Marketing, Catalogue Production, Video Production