I am a Marketing Professional specializing in Brand Activation and Trade Marketing. My experience has been gained while employed by a variety of companies that encompass various aspects of the marketing mix. My experience has seen me run a variety of projects across a number of marketing disciplines, most recently within the advertising arena running promotional campaigns
I am a Marketing Professional specializing in Brand Activation and Trade Marketing. My experience has been gained while employed by a variety of companies that encompass various aspects of the marketing mix. My experience has seen me run a variety of projects across a number of marketing disciplines, most recently within the advertising arena running promotional campaigns for a number of large corporations.
Specialties:Brand Activation, Retail Environments, Negotiation, People Management, Sales Promotion.
Brand Manager - Trade (Taubmans and Bristol) @ From February 2015 to Present (7 months) Sydney Area, AustraliaCampaign Manager @ From August 2014 to Present (1 year 1 month) Sydney Area, AustraliaSenior Account Director @ From May 2014 to July 2014 (3 months) SydneyBrand Manager @ From February 2014 to April 2014 (3 months) Campaign Manager @ From June 2013 to December 2013 (7 months) Customer Marketing Manager @ From June 2012 to June 2013 (1 year 1 month) SydneyTrade Marketing Manager @ From July 2011 to June 2012 (1 year) Senior BTL Manager @ From June 2010 to July 2011 (1 year 2 months) Account Director @ From January 2010 to June 2010 (6 months) NSW Committee Member @ From March 2009 to January 2010 (11 months) Account Director @ BMF is an advertising agency that offers a full range of services to its clients. One of the services was brand activation advice and project management; it was as part of the specialist team that I worked across a number of BMF’s clients. Clients: Cool Ridge, Renault, Commonwealth Bank, Goodman Fielder, Meat and Livestock (Beef and Lamb), OPSM, True Local, Bupa Australia. Key Tasks: Liaising with clients and internal brand teams, Overall project management of promotions, Event organization and management, Budget Management, Promotional Legal’s (providing advice and guidance, setting up process, permit applications), Liaison with internal and external suppliers to achieve campaign objectives, 3rd Party Negotiations and New Business (creating & making the presentation pitches to prospective clients). From September 2008 to September 2009 (1 year 1 month) Senior Business Director @ Workshop Australia is a through the line consumer promotion agency specialising in consumer/sales promotions. Clients: Dairy Farmers, Unilever, Sunbeam, Nikon Key Tasks: Liaising with clients and internal brand teams, Overall project management of promotions, Event organization and management, Budget Management, Promotional Legal’s (providing advice and guidance, setting up process, permit applications), Liaison external suppliers and New Business (creating the presentations and presenting pitches to prospective clients). From August 2007 to September 2008 (1 year 2 months) Panel Recruiter @ From 2007 to 2008 (1 year) Marketing Manager @ Westfield owned 4 properties on Pitt St Mall, and my role was to manage the marketing for 2 of these centres – Centrepoint and Imperial Arcade. This role encompassed 2 key components, marketing the centre’s overall, in addition to working with the individual retailers, to create local area marketing campaigns to help drive revenue for their stores. Key Tasks: Writing and implementation of marketing plans for the 2 centres (including planning campaigns for key retail periods), Working with external suppliers to implement campaigns, Organisation of large scale events and meetings, Training and management of casual staff, Booking media and advertising space and PR for the centres and campaigns run within them. From August 2006 to August 2007 (1 year 1 month) National Program Manager @ In this position I managed 2 visual merchandising teams. Both teams complete visual merchandising work within the mass merchant channel. Clients: Modern Brands and Vivendi Universal Games Key Tasks: Client service, Completion and presentation of progress reports to the clients, Data analysis, Budget Management, Complete end to end management of any blitz campaigns, Negotiation with management at store level to ensure range stocked in store, Management and Training of 60 staff (based across Australia), Creation of monthly objective documentation and Maintenance and development of Internet and palm based reporting systems. From October 2005 to August 2006 (11 months) Field Services Manager @ While working at this company I was promoted various times and worked in on a number of accounts, managing the operational side of visual merchandising and sales teams. Clients: Sony Pictures Home Entertainment and Telstra BigPond Key Tasks: Client service, Conference and event co-ordination, Planning of incremental marketing activity and blitz campaigns, Data analysis and report writing, Sourcing and negotiating with suppliers, Recruitment and recruitment of staff, Creation of training materials for internal and external use and recruitment of new staff. From April 2004 to October 2005 (1 year 7 months) Operations Executive @ While working at this company I was promoted various times and worked primarily in a project management role managing door to door and face to face projects. Key Tasks: Check-editing and proof reading of research questionnaires, Quota and budget management, Liaising with research executives and state supervisors, Query resolution on completed questionnaires, Writing manuals for key systems and procedures in the field division, Assessing the data quality of completed questionnaires, Liaising and general troubleshooting for interviewers in the field, and Quality control of completed questionnaires through validations and check editing. From February 2001 to April 2004 (3 years 3 months)
Bachelor of Commerce, Demography and Marketing @ Macquarie University From 1999 to 2003 PLC From 1988 to 1998 Natalie Factor is skilled in: Retail, Negotiation, Sales Promotion, Management, Brand Activation, Advertising, Marketing, Trade Marketing, Relationship Marketing, Integrated Marketing, Marketing Communications, Account Management, Customer Insight, Digital Marketing, Marketing Strategy, Market Research, Sponsorship, Public Relations, Event Management, New Business Development, Brand Management, Market Planning, Sales, Brand Development, Budgets, FMCG, Sales Operations, Marketing Management, Marketing Research, Digital Strategy, Product Marketing, Email Marketing, Shopper Marketing, Competitive Analysis, Social Media Marketing, Strategy, Project Management, Direct Marketing, Online Advertising, Online Marketing, CRM, Digital Media, Sales Management
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