Remember when being a Digital Marketing Strategist meant that you just set up company Facebook pages for local businesses? I'm pretty sure my mum still thinks that I do that all day.. Being a great Producer and Strategist is so much more than just lining up Tweets at a dog-friendly agency, though. I mean, we could chat about how I can use my internet wizardry to get your business conveniently into the buyer’s path at exactly the right moment using research, ideas and unicorn power. Or maybe how I could help you to determine your business goals to get an understanding of the needs of your customers at all of the different stages of their decision-making process. Maybe you even write the strategy and outline the recommended activities to get us there. Such exciting! Many awesome! Like most digital marketers, I like to spend my free time visiting other marketers’ blogs. I get over-excited over a everything that's happening online that most “normal” people don’t have a clue about \ or a care about like angry Tweets and this year's Pantone colour. It's super-important to keep up with the latest tech trends, so you'll either find me up late stalking the depths of Reddit or getting up early to sink long blacks whilst I consume Medium, Mashable and Smashing Mag before work. My niche area of expertise is creating strategic online plans for sport & fitness brands. With a Marketing degree and a Sports Science degree under my belt, I understand the psychology of a sports/fitness consumer completely. This is backed up by my experience working on accounts for major sports teams and stadiums, market research in the sport and entertainment industries, marketing and communications experience with a major fitness brand and being a qualified Personal Trainer. I'm also a passionate social entrepreneur who always has an idea or seven on the go. With my notebook full of scribbles, I love coming up with ways to give back, pay it forward and save allllll of the animals ^_^

Digital Producer @ I love being responsible for managing the entire lifecycle of digital projects at 24 including scoping, costing, strategy, project plans, resourcing, wireframes and workflow diagrams. I love empowering brands with the knowledge to help them grow online by carrying out analytics and gap analysis reports, and creating user personas and digital branding guidelines. It's vital to every project that communications are regular and work is delivered on time and on budget. My approach is consultative and partnership-driven and I make sure that I incorporate as much simple non-tech speak and fun into my work as possible. From August 2014 to Present (1 year 5 months) Digital Producer @ Imagine that you got to provide project management, web support and creative services to a wide range of sports teams, sports brands and stadiums in Australia's sporting capital....Oh wait. I did! In my time at IMG, I was lucky enough to create a digital presence for teams within the AFL, NRL and A-League, and working on national roll-outs for ANZ Championship, Cycling Australia and Baseball Australia. My responsibilities included: Project management of new website rollouts; Advising clients on how to develop content and social media plans; Designing and applying operations processes around website strategy; Assisting with marketing projects; Being first point of contact for website-related inbound support calls and emails; Providing industry-leading customer service to new and existing customers; Facilitating one-on-one and group training sessions (in person and remotely); Writing help guides and documentation From April 2013 to August 2014 (1 year 5 months) Social Media Manager @ This was a summer contract that involved full responsibility for growing and maintaining social communities for events including the State Beach Series and the State Ocean Swim Series. My role included growing the reach for these events over platforms including Facebook, Twitter, YouTube and Pinterest. Written content and creative imagery was created through research, press releases, interviews and event attendance. From October 2012 to February 2013 (5 months) Retail/Communications Manager @ Texas Radio is a Ponsonby-based boutique and espresso-bar with a focus on denim. In my time managing this shop I undertook the sole charge of communications including Facebook, Twitter, Tumblr, the website and a monthly newsletter. My role included meeting and buying with our reps within New Zealand and Australia and experience with merchandising and helping stylists to pull items for magazine shoots. I enjoyed being part of a small, close team that supported each other in sales, promotions and strategy. I was also a fully trained barista within the store. From March 2011 to February 2013 (2 years) New ZealandRetail/Business Development Manager @ 2XU is a Melbourne-based retail chain that specialises in high-performance sportswear. My role here started as a part-time retail assistant for the university break and quickly grew into a managerial position. I implemented communications strategies including Facebook, Twitter and a monthly newsletter, as well as organising monthly in-store events and a community running group. I engaged with businesses and schools nationwide in order to gain corporate business outside of the flagship store. In 2010, I had the pleasure of leading the team to win NZ Retail Association’s “Top Shop Award” for best shop in the Lifestyle category. From March 2010 to April 2011 (1 year 2 months) New ZealandPersonal Trainer @ Having finished a Diploma in Fitness Training, I began a position with Les Mills as a self-employed contractor at their Auckland City gym. I specialised in one-on-one training, group fitness instructing and run coaching. My clients ranged from athletes, to corporates, to the elderly. I enjoyed this job greatly, but an injury led to me taking a break and I used this to further my study, discovering a love for business. From February 2008 to June 2010 (2 years 5 months) New Zealand

Bachelor of Business, Marketing @ Auckland University of Technology From 2008 to 2012 Bachelor of Sport and Recreation @ Auckland University of Technology From 2008 to 2012 Diploma in Fitness Training @ Auckland University of Technology From 2008 to 2009 Natalie Coffin is skilled in: Social Media, Marketing Strategy, Digital Marketing, Social Media Marketing, Sales, Social Networking, Digital Strategy, Advertising, Visual Merchandising, Blogging, CRM, Press Releases, Customer Service, Sponsorship, Writing