Category Account Lead - Costco @ From August 2015 to Present (5 months) Shopper Marketing Process Manager @ • Communicate and design SMG program proposals, executions and tracking for Midwest customers. • Manage Meijer SMG budget inclusive of trade and merchandising. • Oversee Meijer SMG program execution from planning to implementation at stores. • Collaborate with marketing agencies on SMG strategies and tactics. From October 2013 to August 2015 (1 year 11 months) Sales Analyst @ • Responsible for in-depth sales analysis for Central Area team. • Developed and delivered weekly and monthly syndicated data reports to support sales team. • Conducted SKU rationalization analyses and collaborated with Category Managers on merchandising and assortment recommendations. From May 2011 to September 2013 (2 years 5 months) Consumer Information Analyst @ • Conduct monthly meetings with business team and provide high quality consumer contact reports with meaningful insights. • Review social media trends and provide recommendations to business team. • Analyze new products and prepare monthly review report for Quality and Marketing team. From August 2008 to May 2011 (2 years 10 months) Business Planning Analyst @ • Collaborate with Category Manager to develop fiscal gross profit and sales plans for a $4.4B Beauty/Fashion Department. • Meet with vendors to develop gross profit and sales plans that ensure key initiatives are met. • Utilize Nielsen, category management, and marketing to develop fact based presentations to achieve corporate objectives. • Develop and deliver category reviews to Walgreen’s buyers and management in Beauty/Fashion Department. • Prepare weekly, monthly and seasonal reports on business (trends, sales, inventories). • Analyze inventory and consumption data through Walgreen’s systems to identify opportunities and trends. From 2007 to 2008 (1 year) Sales Analyst @ • Developed strong relationships and collaborated with Target Business Analyst during bi-weekly meetings to ensure accurate forecasting and inventory flows. • Performed weekly analysis of Target point of sale results, promotional activity, item, and sales trends; published weekly recaps for Unilever internal brand teams. • Conducted in depth analysis of Target on-shelf and circular promotions. Communicated the performance of each event to Target Team, Buyers, and Senior Management. • Instrumental in increasing store distribution for several Lipton Tea items. • Successfully managed the deduction process and maintained files in compliance with audit policy. • Working knowledge of Target’s Partners On Line and Info Retriever systems, Solys, Merlin, and Nielsen. From 2005 to 2007 (2 years) Greater Minneapolis-St. Paul Area

BA Business, Marketing @ Eastern Michigan University Natalie Carson is skilled in: AC Nielsen, Customer Insight, Management, Forecasting, Marketing Strategy, Shopper Marketing, Budgets, Categorization, Sales, Marketing, Analysis, Nielsen, Business Planning