Natalia Alcantara's Email Addresses & Phone Numbers

📖 Summary

I'm the lead Marketing SEO/SEM for Enigma Software Group USA, LLC ("ESG"), a privately-held company. Formally, the Enigma Software Group, Inc. ("ENGM"), a publicly traded company (NASDAQ-OTCBB symbol ENGM). I currently serve as the VP, Marketing SEO/SEM of ESG. I've been in online marketing for over a decade, particularly the challenge of marketing effectively with on-brand websites that function as expected and deliver killer business results. I am a data-driven marketing director with more than 10 years of online marketing experience and a track record of generating profit, particularly with smaller resource constrained companies. I am well versed in paid search (PPC), search engine optimization (SEO), social media, lead nurturing, content creation, speaking, web analytics, website design, and testing. Consistently promoted for outstanding results and the ability to build revenue generating teams and marketing infrastructure from the ground up. Software Experience: Google Analytics, Google Website Optimizer, Google Webmaster Tools and Google Adwords Specialties: e-commerce, strategic planning, A/B (split) and multivariate testing, conversion rate optimization (CRO), paid search marketing (PPC), search engine optimization (SEO), interactive, online marketing, web analytics, customer acquisition, customer retention, growth hacking, display media, retargeting marketing and landing page optimization.VP, Marketing SEO/SEM @ * Raised brand awareness through pitches to press & interviews with bloggers for the company. * Managed the search engine optimization, paid search campaigns, display advertising and website testing. * As a Strategic Account Manager, I was at the front line of the ad-network relationship with the company. * I oversaw a team of paid search experts to successfully plan, execute, measure and optimize a total of well over $2MM in annual paid and natural search. * Working with subject matter experts, I developed search engine optimization (SEO) strategies for ESG. I established close relationships with marketing, development and content teams to manage projects that translated strategies into live tactics. From April 2008 to Present (7 years 9 months) Online Marketing Analyst @ * What is a Online Marketing Analyst? Well, half of my job is developing interactive marketing strategies, i.e. how to help my management achieve their business goals online. Strategy, as I define it, is about making the right choices and setting priorities among a sea of options. It's the result of a deep understanding of my managers' business, customers, competitive landscape and business limitations. * The other half of my job is web analytics. Simply put, I help measure and analyze the success or failure of our strategies and tactics. Based on that analysis, I pull out key, actionable insights to improve results. Most people understand web analytics through tools like Google Analytics and WebTrends (all of which I have used or currently use). I expand my view of "web analytics" beyond these behavioral metrics (the "what") to include the experience and outcomes of customers and prospects (the "why"). * I develop interactive strategies and tactics based on insight from web analytics, surveys, secondary research, emerging interactive trends, and marketing strategy best practices. Additionally, I craft clear stories from the mounds of information and develop actionable, data-driven recommendations for site and campaign improvement. From June 2003 to April 2008 (4 years 11 months) Natalia Alcantara is skilled in: Affiliate Management, ROI Optimization, Global Deployment, Managing Offshore Teams, E-commerce SEO, Global Marketing, HTML scripting, SEO copywriting, Social Media Marketing, Google Analytics, HTML 5, Yahoo Search Marketing, Google Adwords, Internationalization, ROI Management