Personable & motivated leader of analytics, delivering 'exceptional' value

Head of Analytics, M&S.com @ From May 2015 to Present (8 months) Head of EU Retail Promotions Analytics @ Lead team designing reporting & analysis for ebay deals across Europe. This is a strategic growth area for ebay and delivered above target performance in 2014. Key insights on incremental / halo value, personalisation & pricing. From September 2013 to April 2015 (1 year 8 months) Comms Targeting Director @ Lead team targeting of some of the UK's largest customer communications, including Tesco Clubcard's Statement & coupons at till. Joined team to improve business performance, operational best practice & develop the team's analytical capability. From November 2011 to July 2013 (1 year 9 months) Senior Manager, Customer Insight & 121 Marketing @ Lead a number of increasingly high profile analytical teams of 4-17 FTE within a centralised analytical function, including; - International Banking - Strategy & New Insights - Direct Marketing - Mortgages - Profitability & Financial Insight Also responsible for the department's bespoke Graduate Development Programme and implementation of new CRM / direct marketing system. Identified as ‘high potential’ for leadership. From July 2004 to January 2011 (6 years 7 months) Senior Analyst, Risk Management, Credit Cards @ Credit risk strategies for acquisition & credit line management generating £35m net benefit in year. Instigated departmental comms and training & development programme for analysts. From November 2003 to June 2004 (8 months) Cardiff, United KingdomSenior Analyst, Credit Card Management @ Part of small team brought in to overhaul Credit Card, increasing profit by £10.5m through development of new products & pricing structures, improved asset management & fraud strategies. From February 2002 to October 2003 (1 year 9 months) Swindon, United Kingdom

Economics @ University of Cambridge From 1998 to 2001 Naomi Parker is skilled in: Customer Insight, Customer Analysis, Direct Marketing, Strategy, Analytics, Segmentation, Predictive Modeling, Financial Modeling, Project Management, People Development, Banking, Retail Banking, Financial Services, TRIAD, SAS