International marketing professional with strong commercial skills, and diversified retail and manufacturing background. Excellent project management skills, and proven success developing innovative products, branding strategies, and marketing programs to increase sales and profitability. A strategic visionary with a passion for technology, and ability to create high value, user-centered experiences that communicate powerful messaging consistently across all channels (online and off) and engage audiences, build brand equity, and drive strategic and profitable growth. M.B.A. - International Business Specialties: - Brand Strategy, New Business Development - E-Commerce Development, Digital Strategy, Brand Development - Data Analysis, Business Intelligence - Marketing Communications (B2B/B2C), Collateral, Retail Packaging, Point-of-Sale - P & L - Budgeting, Cost Analysis and Forecasting - Product Management, New Product Innovation - Project Management and Process Improvement - Web Content Development (Writing, Editing, Management)

Digital Marketing Manager @ Responsible for Sunbelt Rentals'​ overall digital marketing experience, including development and execution of digital strategy to support the Sunbelt Rentals brand, drive revenue and ensure a quality user experience on all devices. Collaborate across business to plan, create, and launch e-commerce marketing and social media content designed to elevate the brand, and communicate the breadth and depth of Sunbelt Rentals' rental products and services. From September 2014 to Present (1 year 4 months) E-Commerce Manager @ Project lead for E-commerce platform customization, build and channel development; partner with all facets within the organization to define and develop operational and technology systems supporting e-commerce and loyalty program for US business units, Off Broadway Shoe Warehouse and Rack Room Shoes. Collaborated with stakeholders to define structure and manage evolving operations, roles and responsibilities, and build systems and tools to support organization's growth and strategic initiatives. Launched OffBroadwayShoes.com (2013), and RackRoomShoes.com (2014). From November 2012 to September 2014 (1 year 11 months) Charlotte, North Carolina AreaMobile App Host/Digital Content Curator/Photographer (Charlotte, NC) @ Freelance Photographer, Mobile Marketing and Communications consultant hired to engage audiences throughout live performances through messaging and photography: connecting artists, their music and their fans. Provided real-time UX and troubleshooting feedback to technical development team. From March 2011 to September 2014 (3 years 7 months) Charlotte, North Carolina AreaDigital Marketing, Communications, Project Management Consultant @ Provide marketing, communications, project management, digital strategy (e-commerce, e-marketing, content development/SEO), and brand support services to help clients acquire, retain and grow customer relationships, and drive strategic and profitable growth through retail channels (direct to consumer, retail, and distributors). Clients: Live Nation: Freelance/House Photographer - Charlotte (2014) Live Nation/Amp Media: Mobile App Host/Digital Content Curator (2011-2013) Coats & Clark: E-marketing Strategy, Content Development, and Project Management (2005-2008), Herrschner's, Inc.: E-Commerce, Content Development, Client Support, and Project Management (2008-2011). Wachovia Bank: Marketing Writer/Content Development - Wachovia Rewards, Personal Finance, Wealth Management (site relaunch post merger with First Union) From August 2003 to September 2014 (11 years 2 months) E-Marketing | Client Support | Project Management @ Contract position managing e-commerce implementation and client support to achieve partnership goals of sales and profitability for 11 branded consumer e-commerce sites. Provided creative direction and communicated merchandising objectives for e-marketing campaigns and home page merchandising. Coordinated, tracked and communicated brand-specific promotions for reporting purposes. From March 2010 to May 2011 (1 year 3 months) Charlotte, North Carolina AreaE-Marketing Strategy | Project Management | Content Development @ Developed integrated digital marketing strategies to attract and retain visitors with focus on email acquisition for segmentation targeting and sales conversion. Optimized content and online features to create user-centered, branded online experiences to inspire consumers to buy or try brands through retail and e-commerce partners. Collaborated with brand managers and global IT to enhance technology systems to deliver customized messaging to engage target audience and drive loyalty. Integrated offline and online marketing initiatives to achieve global corporate objectives. www.redheart.com From August 2005 to December 2008 (3 years 5 months) Licensing & Brands, Merchandise Manager @ Defined branding, marketing and merchandising strategies for textile-based consumer products featuring licensed entertainment properties (Disney, Barbie/Mattel, Universal, Warner Bros., and NASCAR). Managed collection ROI to ensure profitability by property and contract commitment. Identified new product and merchandising opportunities to grow sales and profitability in key accounts, and new channels of distribution. (Note: Expat assignment required relocation to Mexico City, Mexico from 2003 to 2008) From December 2002 to June 2003 (7 months) Marketing Manager @ Developed and communicated consistent, strong brand message across all channels, including direct mail and the Internet, maximizing ROI on all marketing initiatives. Helped define and implement CRM process enabling segmentation targeting and qualified lead generation to acquire, migrate, and regain customers. Wrote content and provided creative direction for GESA Product Guide, which included defining corporate and brand positioning, as well as product data. From December 2000 to May 2002 (1 year 6 months) Director of Marketing @ Marketing, communications and brand management for consumer loyalty marketing network that delivered targeted electronic incentives via interactive kiosks and the Internet. Recruited, trained and directed design studio, and managed IT deployment of coupons and incentives to ensure flawless execution of advertiser’s promotions to drive network traffic, distribution and redemption of electronic coupons and incentives. Interfaced with clients, Retail and Brand Sales teams to enhance functionality, increase retail footprint, and help acquire strategic advertising clients. From December 1999 to September 2000 (10 months) E-Marketing and New Business Development @ Managed e-commerce, customer acquisition and retention, affiliate marketing and new business development for established consumer products catalog company. Developed and launched micro-sites for category-based, segmentation marketing, including an auction-based platform to liquidate overstock and discontinued products (BidCrafts.com). Established targeted, self-funding co-marketing initiatives with key suppliers and publishers to drive direct-to-consumer sales and list generation for select product categories. Enhanced product selection without increasing inventory costs through strategic vendor partnerships. www.herrschners.com From March 1997 to December 1999 (2 years 10 months) Product Manager & Corporate Communications @ Branding, product development and corporate communications for manufacturer of therapeutic surfaces (medical) and consumer comfort products; identified market opportunities for new and existing technologies developed by Company's main product groups. Developed product extensions for patented technologies to increase revenue and manufacturing efficiencies. Managed brand and private label/OEM product lines for Target, Wal-Mart, and Specialty Chains. From October 1992 to March 1997 (4 years 6 months) Product Manager @ Managed multi-national marketing programs within global textile organization for multiple product categories including Company’s main product line, to grow share and increase profitability. Collaborated with Engineering and Manufacturing to determine whether to repair existing equipment, purchase or lease new equipment, or to outsource products and components. From June 1983 to October 1991 (8 years 5 months)

MBA, International Business @ Benedictine University From 2005 to 2007 B.S., Business @ College of New Rochelle From 1979 to 1983 Nannette Praeter is skilled in: Project Management, Product Development, Consumer Product Development, Product Management, Product Innovation, Marketing Communications, Brand Communication, Brand Development, E-commerce, Email Marketing, Digital Strategy, Digital Marketing, Consumer Goods Marketing, Online Marketing, Direct Marketing