Executive Summary: An innovative, accomplished leader, who has created emerging business opportunities, established new brands, led digital marketing transformation and launched numerous new marketing strategies across multiple business units. Results driven, embraces change and drives organization and process improvements to deliver business results. An accomplished speaker - Forbes, InformationWeek, The Cube, Gartner & Forrester Analyst events. Specialties: Acquisition integration, Marketing Strategy, advertising, digital direct marketing, content marketing, brand management, budgeting, demand generation, social media, business process, change management, competitive, consulting, customer relations, press, analyst, Internet mktg strategy, leadership, market planning, market research, marketing, marketing communications, press release, process management, program development, analytics,

Vice President Marketing Cognitive Business @ Lead Cognitive Business Marketing and extend the strategic mandate across all the marketing Units in IBM. Create a marketing plan, Unit level messages and proof points. Build a management system and approach to drive consistency in brand expression and messages across all elements of the marketing mix - advertising, branding, employee engagement, digital, campaigns & events. Work with portfolio leads to build out cognitive portfolio, roadmaps and seller enablement. Define a plan and innovative approaches to energizing IBM and clients around the cognitive era. Manage agency consortium to provide portfolio insight across all execution assets. From November 2015 to Present (2 months) IBM Cloud, CMO @ Launched new cross-IBM Cloud Unit Marketing. Responsible for all aspects of global marketing, engagement and community to support IBM's leadership in cloud computing, Developer marketing and cloud marketplace. Created IBM Cloud brand, Influencer & press plan. Launched significant advertising campaign, Digital & Content marketing functions, created the IBM Cloud Marketplace with over 400 Services. Lead portfolio marketing for IaaS, PaaS, SaaS. Manage 150 staff & 200M marketing budget. From November 2014 to November 2015 (1 year 1 month) Vice President IBM Cloud Category Marketing @ Responsible for Global Marketing for IBM's Cloud Category Marketing across all IBM Business Units. This is a newly formed role responsible for defining the strategy and GTM plan including; Marketing, Branding, Seller and Employee enablement, Paid, Owned Earned Strategy and execution, Global Events, Demand Generation and Product Requirements working with Product Line Management. From July 2013 to September 2014 (1 year 3 months) Vice President PureSystems Marketing @ Responsible for launching IBM's new line of Expert Integrated Systems. Created a new brand, led the development of the GTM Plan, Launch Strategy, Messaging, Demand Generation, Channel Marketing, Global Events, Paid, Owned, Earned Strategy and global execution, Communication Plan, Launched 6 new products in one year globally. From January 2012 to July 2013 (1 year 7 months) Vice President BPM, SOA, WebSphere and Cloud Marketing @ Led Global Marketing strategy, content development and execution for IBM's Business Integration an optimization division. a 4 Billion dollar business, where I transformed the message approach and built the Impact Conference to be a self funding model. Also led IBM Cloud Marketing for Software Group and IBM CHQ. From May 2009 to July 2012 (3 years 3 months) VP, Information Management WW Marketing @ Managed Global Marketing for division and acquisition of Cognos Software and a number of other acquisitions. From December 2007 to May 2009 (1 year 6 months) VP, Tivoli Software Marketing @ Responsible for WW Marketing and Channels for Tivoli Software Unit. Redefined the Systems Management Category and refreshed messaging, branding and led the integration of 10 Software Acquisitions. Responsible for Demand Generation, Global Events, PR & Analyst Relations, Communications. Revitalized this brand and grew revenue by 25%. From July 2004 to October 2007 (3 years 4 months) Director, Rational Acquisition Integration @ Responsible for the Marketing integration of all aspects of Rational Software Company into IBM as a new division. Product Branding, New Web Site, Demand Approach, Campaign Management. From August 2003 to July 2004 (1 year) WW Linux Marketing @ Launched IBM's LInux Marketing efforts WW. Responsible for Marketing and Strategy for IBM's Linux Marketing effort; Branding, Demand Gen, Press & Analyst relations, Global Events, Competitive Marketing. This was a CHQ function across all business Units for this emerging business opportunity. From June 2000 to August 2003 (3 years 3 months) Manager @ Channels Marketing Programs Created the first WW Server Group Business Partner co-marketing strategy and plan tied to business objectives. Developed and deployed multi-tactic solutions oriented co-marketing programs WW that resulted in outstanding participation and utilization numbers, leads and revenue. Drove IBM wide co-marketing site and program improvements. Internal IBM consultant on influencer marketing approaches. From September 1999 to March 2000 (7 months) Marketing Manager @ IBM CHQ, Launched IBM e-business Marketing Campaign. Developed IBM Advertising Plan, managed a 30 million dollar advertising and constituent marketing budget. Created e-business Brand advertising, Direct Marketing and Internet strategy. Responsible for Reinventing Education, Constituent marketing and Local Community advertising. Received numerous marketing community awards. From January 1996 to January 1999 (3 years 1 month) Managing Consultant @ Responsible for client management, sales, strategic planning and management consulting for Fortune 50 companies worldwide. Implemented change management and business process reeingineering methodology that enabled clients to realize tangible benefits. Created corporate change management and process improvement core competency. Worldwide implementation with clients such as From January 1991 to January 1993 (2 years 1 month)

MM, Market Management @ Columbia University - Columbia Business School From 2002 to 2003 BS, Adult and Continuing Education @ Fordham University From 1983 to 1985 BA, Psych @ Pace University From 1979 to 1983 Master's degree, Adult and Continuing Education Administration @ Fordham University Nancy Pearson is skilled in: Demand Generation, Direct Marketing, Strategy, Market Research, Marketing Communications, Advertising, Marketing Strategy, Analytics, Marketing Management, Brand Management, Channel, Marketing, CRM, Value Propositions, Market Planning