As the current President (formerly Senior Vice President of Business Development) of Heatwave Studios, Mykel has personally brokered multiple deals on behalf of the Austin-based, indie start-up with each of the following: Viacom, CMT, Deloitte, Intersections Security, HBO, Universal Music Group, GearBox Software, EA, Jamie Fox, Samuel L. Jackson, Cartoon Network, Rascal Flatts, and Dolly Parton. In addition to his business development and media-related responsibilities on each of the preceding deals and several others under the Heatwave umbrella, Mykel also served as Producer of HBO's Entourage "Ari Gold" app and Co-creator of both Platinum Life Street, featuring Jamie Foxx, and Platinum Life Country presented by CMT!. In addition to being a published author, he is co-founder and silent partner of Mixmonsta.com, a music software company. Mykel’s executive background includes time as VP of marketing at Madwaves USA and VP of [S]Affiliated, a media company he co-founded with partners Wesley Snipes and Marc Gerald. A 15-year record industry veteran, Mykel has utilized his expertise in the following areas: co-creation of several and editing of all [S]Affiliated novels; budget construction; negotiating deals with Def Jam, PNB, Saucony, Motown Records, and various authors; chief liaison between [S]Affiliated and the following companies: Amen Ra, Narvarre distribution, and Def Jam; and executive in charge of A&R for the soundtrack of[S]Affiliated's/Def Jam’s first release, STREET SWEEPER. Mykel's record industry experience includes, but is not limited to: retail, marketing and promotion, and product management at indie labels, such as Wild West/American/Warner Brothers, Polybeat/Virgin, and TWISM(Shaquille O'Neal's label)/Interscope). Mykel’s other media experience includes executive producing The Greg Mack Show (the first all hip hop show in the world) on radio station KDAY, co-hosting/producing the top-rated show.
SVP Business Affairs/Partner @ From January 2015 to Present (1 year) Austin, Texas AreaPresident @ Oversees all departments under the Heatwave banner, including Game Development, Finance, Legal Affairs, Foreign Affairs, Business Affairs, Media Relations, and Production Ÿ Reports to the Board of Directors on fiscal and day-to-day operations Ÿ Responsible for all fiscal updates to investors. From February 2013 to Present (2 years 11 months) SVP Business Affairs, Executive Producer, Heatwave Interactive Studios @ Researched, garnered, negotiated, and closed all new business deals Ÿ Liaised with legal departments and C-Level Executives on both sides of all business deals Ÿ Negotiated and executed all contracts Ÿ Helped to secure a total of $22million in funding Ÿ Managed relationships between HI and its business partners Ÿ Oversaw creation of and managed all outward facing media Ÿ Managed relationships with media companies Ÿ Personally brokered multiple deals with each of the following: Viacom, CMT, Deloitte, Intersections Security, HBO, Universal Music Group, GearBox Software, EA, Jamie Foxx, Samuel L. Jackson, Cartoon Network, Rascal Flatts, Kristin Chenoweth, and Dolly Parton Ÿ Produced HBO's Entourage Ari Gold app Ÿ Created the apps Platinum Life Street, featuring Jamie Foxx, Platinum Life Country presented by CMT!, and iSam Jackson From January 2007 to March 2013 (6 years 3 months) Executive Producer @ Oversite on all gaming projects From April 2007 to October 2010 (3 years 7 months) Music Aquisition/Co Owner @ Directed marketing & promotion Ÿ Brokered deals with Universal Music and Warner Bros. Music Ÿ Assisted in creating new ringtone applications, namely Chopped & Screwed and Remixable Video Ÿ Co-brokered deals with Zingy, Verizon Wireless, Telis (Canada) and Getitmobile.com Ÿ Secured all content for website from record labels Ÿ Oversaw efficacy of content components and delivered them to engineers Ÿ Created all contests for website Ÿ Oversaw all copy for site Ÿ Finalized the look and feel of the site Ÿ Negotiated all partnerships and deals for the site Ÿ Co-negotiated content deals with record labels Ÿ Launched site on time and under budget Ÿ Generated over a million unique users in less than 5 months Ÿ Secured content prominent 90’s music artists without a formal deal in place From January 2005 to September 2008 (3 years 9 months) Elder @ From 2006 to 2008 (2 years) VP @ Responsible for all aspects of marketing and promotion, including establishing and brokering deals with recording artists and record labels, structuring and implementing marketing and promotion campaigns Ÿ
Marketed and promoted the Madplayer® device Ÿ Created events and opportunities for product promotion Ÿ Negotiated promotional deals with artists (list available upon request) Ÿ Secured product placement in 50 Cent’s 1st video, “In the Club” Ÿ Helped to revamp sound bank for proprietary Madplayer® device Ÿ Sold sound bank to Samsung Global Ÿ Launched and managed a successful promotional campaign From 1998 to 2004 (6 years) VP of Marketing @ Executive in charge of A&R for the soundtrack of[S]Affiliated's/Def Jam’s first release, STREETSWEEPER(Ja Rule, Jay-Z and Da Rangers) Ÿ Co-creator of several books and movie treatments ŸEditor of all [S]Affiliated novels Constructed company budgets Ÿ Negotiated contracts between company and writers, and company and vendors :Def Jam, PNB, Saucony and Motown Records Ÿ Chief liaison between [S]Affiliated and the following companies: Amen Ra, Navarre distribution and Def Jam Ÿ Managed writers and book projects, ŸSecured sponsorship from major brands Ÿ Oversaw book and marketing materials development & design Ÿ Liaised with DefJam executives and recording artists Ÿ Oversaw street teams Ÿ Acted as Story Editor and Developer Ÿ Ran radio and TV promotions From 1998 to 2002 (4 years) Producer/On-Air Personality, @ From March 1999 to August 2001 (2 years 6 months) A&R @ Responsible for retail, marketing and promotion, product management and A & R. From 1999 to 2000 (1 year) Marketing and Promotions Manager @ Coordinated in-store visits for all signed acts Ÿ Ran radio and street promotions for all artists on label’s roster From May 1996 to September 1998 (2 years 5 months) Retail and Promotions @ Coordinated in-store visits for all signed acts Ÿ Ran radio and street promotions for all artists on label’s roster From April 1994 to September 1996 (2 years 6 months)
Mykel Mitchell is skilled in: Published Author, Production Management, Music Production, Media Production, Production, Music, Publishing, Video Games, Licensing, Writing, Online Marketing, Social Games, Game Development, Entertainment, Strategic Partnerships
Websites:
http://getheard.platinumlife.com,
http://www.heatwave.com